1. Orlando Rosario
3391 Spring Valley Court
Green Cove Springs, FL 32043
305-498-9811
orlando.rosario@comcast.net
Senior Account Manager - Healthcare
Health, Life, & Variable Annuity Insurance License (FL, IL)
Fluent Spanish and English
Seasoned, high-energy, and operationally-oriented Account Manager with strong expertise and 7 years of
experience in growing a book of business for over 100 employer groups.
Well-developed customer relations and facilitation/communications skills. Reputation for ability to help
senior customer leaders quickly grasp a health insurance value proposition and come to consensus
behind it, then execute the sale. Skilled at providing customer satisfaction leading to high retention.
10+ Years Healthcare and Financial Services Experience / Public & Private Corporations with $3-Million to $100-
Million in Revenues / Established & High-Growth Companies / Diverse Stable of Clients
Account Management Strengths:
• Sales and Marketing
• Relationship Management
• Communication of Complex Information
• Schedule Discipline and Management
• Multiple Priority Management
• Sales Analysis and Problem Solving
• Complex Organization Navigation
• Renewals Management
• Superior Presentation Skills
• Excellent Oral/Written Communications
• Minimal Need for Supervision
• Strong Team Player
• Microsoft Office Suite Proficiency
• Required Insurance License
Professional Experience
DIGITAL INSURANCE
Atlanta, Georgia
Ninety-five million dollar health insurance brokerage and consulting firm with over 20,000 employer
groups under management. Digital Insurance partners with brokers, agents, and financial services
companies providing health and ancillary insurance products to the small and mid-sized business market.
CHALLENGE: Service and retain a rapidly shrinking block of business comprised of 100 (+/-) clients
primarily located in South Florida.
Senior Account Manager
(2008 to 2015)
Full responsibility for growing and retaining the book of business and achieving high and consistent
retention, to include the cross-selling, design and installation of medical and ancillary group medical
programs. Charged with building strategic alliances with regional and national payers, developing
creative funding solutions for client employee benefits programs, and ensuring strong customer
satisfaction. Results:

2. Orlando Rosario – PAGE 2
 Retained and increased annual revenue by 7% by creating, implementing and executing
a client initiative that included…
o Increasing client touch-points: Email communications, video conferencing,
telephone outreach, and face to face meetings.
o Under promising and over delivering: Set client expectations slightly lower than
could be delivered, than exceeded expectations by over delivering on the
expectations originally laid out.
o Becoming the Expert: Understood the nature of my clients’ businesses, what they
did and how it was done in order to develop and present viable solutions. By
becoming a trusted advisor for my clients I helped to build customer loyalty and
increase client retention.
o Going the extra mile: Doing more than what was minimally required: Listened to
customers with empathy, understood their expressed concerns from within their
point of reference, then took ownership proactively seeking out solutions as quickly
as possible. Isolated potential issues and fixed them before they become problems.
 Improved annual retention to 90 – 97%. By remaining authentically committed and
dedicated to providing superior client service and by following a strategic client service
model, was able to exceed client expectations and increase client retention. Leveraged
internal relationships within the Customer Service teams, reviewed each client initiated
service call and proactively got involved where needed to ensure rapid and satisfactory
resolution was achieved for each inquiry/service ticket received.
 Exceeded annual corporate cross-sales objectives by 7%. By viewing each client
interaction as an opportunity to help, was able to offer products and services that
improved employee morale, increased productivity and resulted in high employee
retention. Continually sought to review current client employee benefit programs to
enhance and/or add new benefits. Presented a value proposition of ancillary products
and services which resulted in organic growth and a 7% revenue increase above my
annual cross-sales target.
 Built an extensive carrier relationship network with national health care payers
including UnitedHealthcare, Aetna/Coventry, Florida Blue Cross & Blue Shield, and
Humana.
Established camaraderie, allegiance and value in the relationships. Participated in carrier
seminars, webinars and product training programs. These educated me in carrier-
specific product knowledge and helped me to sell and promote their products and
services.
 Advise, guide and counsel clients on all aspects of employee benefits with a strong
emphasis on providing cost-savings and defined contribution strategies to maximize
client satisfaction.
 Research, identify and implement creative funding solutions. Provided analytics of
current benefit programs and presented consumer driven health plan solutions including:
o Health Savings Accounts
o Flexible Spending Accounts
o Health Reimbursement Accounts
o High Deductible Health Plans

3. Orlando Rosario – PAGE 3
CHARTER BENEFITS GROUP Plantation, Florida
$2-3 Million Property & Casualty / Employee Benefits Agency
CHALLENGE: Grow and manage Employee Benefits Division.
Employee Benefits Consultant/Specialist
(2006 to 2008)
Joined the company as a Benefits Consultant reporting directly to the President and owner. Created a
marketing plan to increase revenues via organic growth. Contacted existing client-base via telephone and
client facing communications. Results:
 Designed and installed group and individual benefit plans with a strong focus on consumer
driven products (e.g., HSA, FSA, HRA, etc.).
 Developed, coordinated and evaluated existing benefit plans to ensure suitability for clients
with varied funding arrangements.
 Renewed existing group business and presented proposals.
 Monitored program performance via strategy calls to ensure policies and plans were meeting
client expectations.
MetLife FINANCIAL SERVICES Fort Lauderdale, Florida
$70-billion insurance company with 68,000 employees
CHALLENGE: Generate revenue by prospecting for new business.
Financial Services Representative/Agent
(2005 to 2006)
Joined Cypress Financial Group (an office of MetLife Financial Services) to increase office revenues by
providing counsel and guidance on financial matters related to insurance, investments, retirement
planning, banking, securities and assist management.
 Empowered individuals and businesses by providing financial insight education and solutions
via financial products and services.
 Discussed financial goals, investment timelines/horizons and risk tolerance.
 Monitored stock markets and the economy to evaluate the financial impact to the client
portfolio.
 Built trust and developed loyal relationships.
 Understood and analyzed client goals then pared with insurance/financial products and
services to achieve client objectives.

5. Orlando Rosario – PAGE 4
LIBERTY NATIONAL LIFE INS. CO. Miami, Florida
$4-billion insurance company
CHALLENGE: To recruit, hire, train and coach a team of 8-12 agents on how to prospect new business
and service an existing assigned book of business.
Sales Agent / Trainer
(2000 to 2004)
Joined Liberty National, a wholly owned insurance entity of the Torchmark Corporation, as an agent on
a team comprised of 6 agents. Results:
 Promoted to Sales Manager within six months.
 Hired, developed and coached new agents on prospecting techniques, client-facing, proposals
presentation, needs selling/value proposition and product training.
 Increased size of team from 6 to 11 agents.
 Expanded marketing initiative to include prospecting of small to mid-sized employer
groups (employer groups with up to 200 employees) instead of only targeting individuals.
 Promoted proprietary benefits via Premium Only Plans (POP) and Section 125 Cafeteria
Plans.
 Conducted weekly product training.
 Represented company at regional trade shows and meetings.
 Scheduled and coordinated sales activities and contests and a reward system for high-
volume producers.
 Resolved client issues regarding sales and service.
OTHER
 Speak, read and write Spanish fluently
 Open to travel
CERTIFICATIONS & LICENSING
 Life, Health & Variable Annuity Insurance License (Florida & Illinois)
 Series 6 License (Securities)

6. Orlando Rosario – PAGE 4
LIBERTY NATIONAL LIFE INS. CO. Miami, Florida
$4-billion insurance company
CHALLENGE: To recruit, hire, train and coach a team of 8-12 agents on how to prospect new business
and service an existing assigned book of business.
Sales Agent / Trainer
(2000 to 2004)
Joined Liberty National, a wholly owned insurance entity of the Torchmark Corporation, as an agent on
a team comprised of 6 agents. Results:
 Promoted to Sales Manager within six months.
 Hired, developed and coached new agents on prospecting techniques, client-facing, proposals
presentation, needs selling/value proposition and product training.
 Increased size of team from 6 to 11 agents.
 Expanded marketing initiative to include prospecting of small to mid-sized employer
groups (employer groups with up to 200 employees) instead of only targeting individuals.
 Promoted proprietary benefits via Premium Only Plans (POP) and Section 125 Cafeteria
Plans.
 Conducted weekly product training.
 Represented company at regional trade shows and meetings.
 Scheduled and coordinated sales activities and contests and a reward system for high-
volume producers.
 Resolved client issues regarding sales and service.
OTHER
 Speak, read and write Spanish fluently
 Open to travel
CERTIFICATIONS & LICENSING
 Life, Health & Variable Annuity Insurance License (Florida & Illinois)
 Series 6 License (Securities)