Orlando SEO firm, Paperboat Media, http://www.paperboatmedia.com discusses what search engine optimization is. Robert Urban, the CEO, presents on various SEO factors to take into consideration and offers some best practices. Some of the topics include local search, on-page factors, off page factors and some others. Read this for a basic understanding of organic search.

1. SEARCH ENGINE
OPTIMIZATION
Orlando SEO Presentation by Robert Urban of
Paperboat Media

2. WHAT IS SEO?
Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a search engine's "natural" or un-paid
("organic") search results.

3. IT’S WHERE YOU SHOW UP IN THE
SEARCH ENGINE WHEN PEOPLE TYPE
CERTAIN KEYWORDS OR PHRASES

4. PEOPLE TRUST ORGANIC LISTINGS
MORE THAN PAID ADS (PPC)

5. SEO IS A CONSTANT ONGOING KING OF
THE HILL GAME WHERE THE RULES OFTEN
CHANGE

6. YOUR ORGANIC RANKING IS BASED ON
TWO MAIN FACTORS-
ON-PAGE (THINGS YOU CONTROL ON
YOUR WEBSITE)
AND OFF-PAGE ( THINGS YOU CAN
INFLUENCE BUT NOT CONTROL)

7. ON-PAGE FACTORS
AN IDEALLY OPTIMIZED WEB PAGE
BE HYPER-RELEVANT TO A SPECIFIC TOPIC
(USUALLY A PRODUCT OR SINGLE OBJECT)
INCLUDE SUBJECT IN TITLE TAG
INCLUDE SUBJECT IN URL
INCLUDE SUBJECT IN IMAGE ALT TEXT
SPECIFY SUBJECT SEVERAL TIMES
THROUGHOUT TEXT CONTENT
PROVIDE UNIQUE CONTENT ABOUT A
GIVEN SUBJECT

8. OTHER ON PAGE FACTORS- SITE SPEED,
DOMAIN AGE, BOUNCE RATE, PAGE
AUTHORITY, AUTHOR RANK AND MANY
MANY MORE!!

9. OFF- PAGE FACTORS- WHO LINKS TO YOU,
WHO TRUSTS YOU, WHO SEES YOU AS AN
AUTHORITY, SOCIAL INTERACTIONS,
REVIEWS

10. PLEASE NEVER EVER BUY LINKS!! THIS WILL
DESTROY YOUR WEBSITE RANKINGS.

11. DIFFERENT TYPES OF SEO

12. LOCAL SEO

13. LOCAL SEARCH MARKETING IS ESSENTIAL
FOR ANY BUSINESS THAT OPERATES A
BRICK AND MORTAR PHYSICAL LOCATION
OR PROVIDES SERVICES WITHIN A FIXED
REGION.

14. ORLANDO SEO
ORLANDO SEARCH ENGINE OPTIMIZATION

15. BRINGING YOU MORE TRAFFIC THAN I-4

16. SOME PEOPLE CALL SEO FOR DIFFERENT
BUSINESS SEGMENTS OR VERTICALS
SPECIFIC NAMES SUCH AS:
SEO FOR SMALL BUSINESSES
SEO FOR NON-PROFIT ORGANIZATIONS
SEO FOR SERVICE INDUSTRY
SEO FOR LARGE CORPORATIONS
SEO FOR START-UPS
SEO FOR LAWYERS
SEO FOR DENTIST

17. VIDEO SEO

18. YOU CAN ALSO OPTIMIZE VIDEO TO GET
YOUR CONTENT RANKED HIGHER AND
ADD ANOTHER LISTING TO THE RESULTS

19. SO WHY CHOOSE PAPERBOAT MEDIA
FOR ORLANDO SEO?

20. DEVELOPING A TOP TIER SEO STRATEGY
REQUIRES THREE THINGS: CREATIVITY,
SCIENCE AND BUSINESS EXPERIENCE. WE
HAVE EXPERIENCE WITH AND UNDERSTAND
EVERY ASPECT OF INTERNET BASED
MARKETING AND THE TECHNICAL
COMPONENTS THAT DRIVE ONLINE
MARKETING. IN A WORLD WHERE
EVERYONE PROFESSES TO BE EXPERTS,
WHAT CAN YOU TRUST?- RESULTS.

21. CONTACT PAPERBOAT MEDIA TODAY
AT 407-680-2400