Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis:
As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge.
While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential.
Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster.
Sign up for this webinar to learn:
- How global brands are tackling the challenge of integrated social measurement
- How to integrate paid, owned, and earned activities into a real-time command center
- How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy
- How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
13. 13
10+ Channels:
• Facebook (+paid)
• Twitter (+paid)
• Instagram
• YouTube
• Google+
• Sysomos
+ TV
+ Display
+ Paid Search
+ Email
Global campaign activated
across 20+ countries in social,
TV, display, paid search, web,
email, and more
• Understand total campaign
impact and cross-channel
interactions
• Compare performance across
co-marketing partners and
regions to find invest/divest
opportunities
17. 17
40+ campaigns and initiatives
every year; up to 7 initiatives
running in parallel
• Compare individual campaign
performance against baseline /
historical campaigns
• Analyze content strategy and
accrue learnings
• Find invest / divest
opportunities across
campaigns and categories
21. 21
Brand health quantified using
cross-channel KPIs at each
stage of the funnel
• Assess holistic brand
performance across channels
• Monitor leading indicators for
which brands are trending up or
down in which regions
• Find bottlenecks / weaknesses
in the funnel
25. 25
Key metrics for every post,
tweet, photo, and video tracked
and updated every hour
• Find well performing assets
quickly to sponsor or distribute
across more platforms
• Monitor content mix across lines
of business and initiatives
• Track performance against
goals and targets
28. • Keep your current publishing workflows
• Keep your current listening setups
• We automatically ingest all of your metrics and tags
• We unify signals across all of your platforms
And then the fun begins…
Your Social Easy Button
35. 1. Unify measurement across paid, owned, and earned
2. Enable deep and comprehensive content analytics
3. Identify external performance drivers
4. Understand social impact across the entire funnel
In Summary: What You Can Do
36. • Any thoughts on the webinar content?
• Interested in taking your social measurement
to the next level?
Let us know: info@origamilogic.com
Before the Q & A
Visa is a great example of this strategy, where they executed, and are executing as we speak, a campaign – the Visa Checkout campaign – to very well-defined objectives.
You may have heard of it – it’s Visa’s online payments service similar to Paypal.
They chose what signals to focus on based on the objectives, so that there was never any question about how successful the campaign is.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Take the example of Pernod Ricard.
By viewing signals not in siloes, but also measuring cross-channel interactions, they were able to get a better understanding of the impact of each channel towards overall brand health.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Take the example of Pernod Ricard.
By viewing signals not in siloes, but also measuring cross-channel interactions, they were able to get a better understanding of the impact of each channel towards overall brand health.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Take the example of Pernod Ricard.
By viewing signals not in siloes, but also measuring cross-channel interactions, they were able to get a better understanding of the impact of each channel towards overall brand health.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Let me show you the measurement strategy in action.
Here, you are looking at an anonymized version of a dashboard the Visa put together to track this campaign.
Organic Instagram Signals
Facebook Paid Signals
Web Signals (from Adobe, Google, etc.)
Thanks to everyone for joining the webinar.
As a special offer for those of you who attended the webinar, you can have a free printed poster of the periodic table mailed to you.
Just email us at signals@origamilogic.com, the poster will be on its way.
Also, if you’re interested in seeing how we can help you take your marketing measurement to the next level, please contact us at the same address