Scaling API-first – The story of a global engineering organization
Prezma - Stories for the Masses
1.
2. Welcome to Prezma
Prezma offers a new vision for digital
content distribution – creating a better
and more personalized web experience
based on social circles actions.
On the Prezma platform, it all begins
with the content package – a new
dynamic data structure that
automatically draws content from
3rd parties content platforms, and
promote it over social ads networks.
Story Name Account Name
Content ProvidersTotal Rating Story Cover
Content Package
Prezma supports:
available on: mobile tablets desktop
3. OPEN
ECO-SYSTEM
Prezma offers a new type of
advertising platform eco-system.
On Prezma, content packages can
be viewed, discovered and packed
(followed) by anyone.
4. This is the content packages gallery at
prezma.com/explore. It is also available on
any type of mobile device.
5. STORY PAGE
Story page is the content canvas
at the Prezma platform.
Once a content package was
defined, the story page is always
updated with new personalized
interesting content – on every
interface.
6. Content is generated on real time, enriched with
real social data. Custom action rules are added
by the account manager to the content.
7. MULTI
PLATFORM
Prezma is everywhere…
Content packages can be
implemented on brand’s digital
interfaces including Facebook pages,
apps, mobile devices, widgets,
websites and more.
8. Full compatibility to desktop,
mobile and tablet devices.
Great and continuous user experience
on every interface.
HTML CSS
9. On any type of interface,
Prezma always focus on performance.
Facebook Page Tab
Facebook
Mobile App
10. Custom Actions
Custom ActionOpen Graph Action
Your Feeds Solution
Dynamic content from: Enriched content with new actions
Customized Action
Define new action rules
CUSTOM
ACTIONS
As a performance focused platform,
Prezma enable brands to enrich
their content with new actions layer
that creates a real value to them.
11. Custom Actions
Customized Action
Define new action rules
Your Feeds
Dynamic content from:
Solution
Enriched content with new actions
Custom ActionOpen Graph Action
12. The Actions Flow
Open Graph actions
distribute the content
Facebook News Feed
Custom Actions create new
kind of values to advertiser
Custom Action’s Destination
Same story, personalized narrative.
(More Paris – less New York)
Prezma Story: Personal Narrative
14. Crowdvertising
SPONSORED
SOCIAL
IMPACT
ORGANIC
Boost it on Facebook
SOCIAL
IMPACT
ORGANIC
Performance Marketing
Actions published on NewsfeedPeople make actions on Prezma
Action Spec
Custom
Audiences
Lookalike
Audiences
Sponsored
Action Stories
Broad
Categories
Precise
Interests
Device
Targeting
PREZMA
Crowdvertising