People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want. How to know what it is people want, which tools to use and how to produce the most relevant, engaging, and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during this presentation.

1. How to give people
what they want
with your content?
Ivana Ćirković, WCEU 2020

2. “We need to stop
interrupting what people
are interested in and be
what people are
interested in.”
– Craig Davis
#WCEU 2020

3. People don’t care about
you or your products
and services
They care about how it all serves to them
and their needs.
#WCEU 2020

4. 6 steps to create
meaningful content
#WCEU 2020

5. 1. Listen
2. Gather
3. Learn
4. Transform
5. Educate
6. Give (more)
#WCEU 2020

6. To your target audience:
> What pains them?
> What are their troubles?
> What are they searching
for?
> And where?
> Who are they asking?
1. Listen
#WCEU 2020

7. Use the information you have
about your audience to build
and create the most relevant
and relatable content that
provides:
Answers
How-to’s
Show and tell’
2. Gather
#WCEU 2020

8. Learn to write and
create content in a way
that both people and
search engines will
understand and value.
3. Learn
#WCEU 2020

9. Examples
#WCEU 2020

10. Not your product or a
service but the way you
communicate about it.
Transfrom yourself into
the trusted source of
useful information.
4. Transform
#WCEU 2020

11. Examples
#WCEU 2020
@mekshq @i_cirkovic

12. Give your audience what they
want and aim to provide
value.
Help them understand how
and why they should use your
products and services in a
way that helps them.
5. Educate
#WCEU 2020

13. Always provide value, give
more than you initially think
you should.
Put the focus on building
relationships first, not sales.
6. Give (more)
#WCEU 2020

14. Examples
#WCEU 2020

15. Worth remembering:
content starts and ends
with – people.
#WCEU 2020

16. Thanks!
Any questions?
Find me at @i_cirkovic &
ivana.cirkovic@kickstart.rs
#WCEU 2020