Optimizing your website to get favorable search engine ranking is a perpetual quest for brands regardless of their size and industry vertical. So it pays to know what are the Search engine optimization best practices to follow in order to give your brand a fighting chance to be ranked higher on search engines. If you are catering to a local audience then it makes sense to specify your location so that Google will take that into account and give you favourable ranking depending on queries raised locally related to your business. Find more such insightful tips in this resource document to help you improve your search engine rankings.

1. SEO strategies that will be in the
Money in 2016
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2. Search engine optimization is as old as search engines itself. But over the years the search engines
have gotten smarter and search engine optimization experts have been obliged to toe the line and follow
the diktats set forth by the search giants the chief among them being Google. Today’s search engine
algorithms incorporate artificial intelligence in order to gain deeper insight into the content that you
publish on your websites and blogs.
The strategies that SEO personnel incorporate currently are a far cry from the ones deployed by their ilk
at the time of the dawn of the internet search engine. Here are some of the search engine optimization
strategies that every SEO expert needs to know in order to rank higher on search engine results page.
Introduction
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3. Local SEO is the way forward
For any business service provider it makes sense to cater to customers who are geographically near to
the location of the business. The reason for this is that customers often prefer to do business with
enterprises that are within certain proximity of their home or office.
This adds to the convenience factor to most customers. As per
search engine giant Google most of the SEO queries that are
handled are successfully directed to locally-relevant landing pages
for maximum impact.
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4. Hence Google now purposefully takes into consideration the location of a business while ranking it in the
results page. If you are searching for the ‘best home interior designer’ then Google would take your
geographical location into consideration before delivering relevant results to you. So the lesson for
businesses here is to strengthen the local SEO presence in order to reap better dividends.
93%
of online experiences
begin with a search
engine
Local SEO is the way forward
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5. Social presence is critical
Just take a look at Google results irrespective of the type of queries that you enter. There are chances
that the search engine will curate content from the various social networking channels in order to provide
a comprehensive result for the query keyed in. The days of search engines throwing up only
text-oriented content are long behind us. Today it is a motley mix of videos, images, social links, map
locations and so on that are regularly populating the first page of our Google results.
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6. Google takes cues from multiple channels to find out
how reputable your business and your product really is
before taking any decision. So it pays to spread the word
about your business. User reviews and comments add to
the credibility. What you write about your business is
undeniably promotional but what your users write is social
proof. The more your content is shared, liked, followed
and bookmarked, the more you stand to gain. Google
takes cognizance of all these off-page factors and so
should you.
Social presence is critical
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7. The best way to impress the Googlebot is to create and optimize content with solely the end user in
mind. Before long the bots will come crawling and rank your site favourably thanks to some very smart
technology used by these protean search engine algorithms. If you can’t stay on top of the various
Google updates all you need to do is keep the end user’s needs in mind at all times. This will save you
the time and effort to stay updated about the various algorithmic updates that Google so often brings
about.
Write content for people
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8. Content is still the king and is also one of the most important deciding factors to rank high on search
engines. So deploy enough resources to create fresh, useful and original content every time to stay at
the top of the search engine game.
Write content for people
75% of users never scroll past the
first page of search results
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9. Strive for better backlinks
Links still hold a prominent place in the overall SEO strategy. But the quality of the link is more important
than ever today. The bots can easily find out whether your website is spamming the search engine by
deploying paid links and mediocre links from link farms. When the search algorithm detects such artificially
generated links then the website can be barred as part of the penalization program.
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10. Strive for better backlinks
Thus it pays to get genuine links. It is important to have links from sources in your own domain for the sake
of adding more weightage to the links thus aggregated. The more the reputation of the website linking to
your website or blog, the higher the ranking your site will attain. This is because the search engine thinks
that it is a stamp of approval by the reputable site for the content on your own website.
70-80% of users ignore the paid
ads, focusing instead on the organic
results alone
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11. Mobile-friendly sites
Google has confirmed that now it gets more search queries via mobile devices than desktops. So this
should be a cue for all search engine optimization experts to concentrate more on the mobile form
factor and how the website will be viewed and perused on this platform. Your site should be easy to
navigate with lesser clutter and links that can be tapped easily on the small screen.
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12. Mobile-friendly sites
There should not be any broken links or links that are behind an encryption wall. All this makes the links
inaccessible to the bots with the end result being your site not benefitting from the great content that is
on tough to reach pages on your website.
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13. Verify and validate
In this day and age of data-driven decision-making it is always imperative to verify whatever you are
doing and check if you are getting the right results. There are enough analytical tools that can be utilized
for staying on top of your optimization strategies. Google Analytics is a good starting place to find out
how your website is performing. There are various parameters which can give you a clear idea of
whether your SEO is giving you the quality results that you had aspired for.
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14. Verify and validate
Get detailed reports on who your most engaged visitors are, their geographic locations, time spent on
your website, detailed activities performed on the site, links clicked, searches made and so on. This way
it is possible to gauge the strengths and weaknesses of your website and future SEO efforts can be
tailor-made keeping in mind this information gleaned from gainful deployment of analytics.
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15. About Orchestrate
Orchestrate is a US based business process management organization with Headquarters in Dallas,
Texas. Orchestrate offers services to the diverse outsourcing requirements of clients in an extensive
range of businesses including IT, finance, mortgage and contact center. We provide a comprehensive
suite of technology and services to our clients that help accelerate sales and boost their profit. Our
solutions and services help SMEs and enterprises implement technologies and processes that boost
their profitability across the organization.

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