The document appears to be about a security alert at Heathrow Airport in London. The key details are: 1. Thousands of passengers were evacuated from Terminal 5 at Heathrow Airport following a security alert after a man entered the check-in area with a suitcase. 2. The evacuation lasted over an hour before police declared it a false alarm. 3. Most British Airways flights operating out of Terminal 5 were unaffected.

1. <Insert Picture Here>
Exadata – Meeting Business Challenges
Doug Cackett, EMEA Technology Director

2. Travel Security Alert
Heathrow airport reopened following false alarm (Revised 18.50 GMT)
The authorities at around 12.50 (local time) on 10 March evacuated
thousands of passengers from a section of the check-in area of
Terminal 5 at the capital London's Heathrow Airport (LHR) following a
security alert.
The evacuation, which lasted for more than an hour, was prompted
after airport authorities saw a man entering the check-in area with a
suitcase. The terminal was reopened at around 14.20 after the police
declared the security alert to have been a false alarm. National carrier
British Airways, which operates exclusively out of Terminal 5, stated
that most of its flights were unaffected

3. Meeting Business Challenges
Business want to view IT as a utility

4. CIO’s Face a Challenging Context in IT
Operations
KEY DRIVERS
IT budgets are flat or down…
• 40% growth in transaction volume
• Massive growth in volume of data
…but Data Centre costs, which are
• Increasing power and cooling costs
25% of total IT budget, are increasing
at 20% per year… • Difficulty in deploying new apps and
unpredictable workloads
• Focused cost reduction push across
all expense items
…and service
execution is
below par.
Source: McKinsey & Company

6. Exadata in the Marketplace
Rapid adoption in all geographies and industries

7. IT as a business enabler
Some key transformational challenges
• Rapid provisioning
• Exceeding performance & growth needs
• Consolidation for agility and cost reduction
• Availability, Business Continuity & Management

8. This is how we procure systems today!

9. .. and then put them together!

10. Rapid / Reliable Provisioning
Platform Options & Time to ROI
Reference
Build From Scratch Oracle Database
with Components Configurations Machine
Testing and
Validation Database pre-configured
Faster deployment
Installation and Testing and Lower Risk
configuration Validation
Acquisition of
components Installation and
configuration
Pre-implementation
Acquisition of
System sizing Take delivery of Oracle
components Database Machine
Weeks to Months Weeks to Months < 1 Week after Delivery

11. Paul Hartley
General Manager
LGR Telecommunications
“You can easily remove six months of the
implementation cycle…”
“…we estimate there’s up to a 70 percent reduction in
terms of cost of ownership compared to custom
solutions, just in terms of the personnel savings.”
from Profit Magazine, February 2009

12. Extreme Performance
For ALL database applications (OLTP, OLAP)
• Unique software capabilities…
• Infiniband – Fastest network available
• I/O Resource Manager – prioritize I/O
• Smart Scan – Query processing within storage, incl. encrypted
• Compression – I/O and storage reduction
• Smart Flash Cache – I/O acceleration
• Partitioning and Storage Indexes – I/O elimination
• Oracle Database 11g – #1 database performance
• Unique performance through software optimization
• #1 in I/O throughput – Up to 65 GB per second*
• #1 in I/O rate – Up to 1 million I/O’s per second in a single rack
• #1 in compression – 3x to 15x data compression, or more
* Uncompressed data – compression increases throughput by the compression ratio

13. Delivering Extreme Performance
How fast can make a difference to Business!
Speed impacts personal productivity
• Rapid delivery of new business insight
• ‘Speed of thought’ interactive analysis
Right Information to
Right People at
Right Time to make
Right Decisions

14. Leontin Toderici
Chief Operations
Officer
Banca Transilvania
“The new Sun Oracle Database Machine Half Rack
Hardware enables us to access business data 30
times faster. This translates into faster decision
making than our competition, more accurate
segmentation of our database, and the ability to
focus our attention on new business lines―all of
which improve service to our 1.3 million customers.”

15. Delivering Extreme Performance
How Fast also makes a difference to IT
Speed impacts Business & IT alignment
• Users - always frustrated
• …..Follow-up questions don’t get asked
• IT - always busy
• ‘Just-do-it’ – no plan
• Constant tuning distracts IT
• Business – always stood still
• Reports that never get used
• Impact on productivity, costs and agility

16. Ferhat Sengonul
Data Warehouse Specialist
TurkcellTelecommunicatio
“It was a never ending race to match the
ns Services
business’ performance and capacity
needs. With the Exadata Database
Machine, we have outperformed our
users expectations and we are prepared
for the future growth.”

17. Exadata Hybrid Columnar Compression
Highest Capacity, Lowest Cost
• Data is organized and compressed by column
• Dramatically better compression
• Speed Optimized Query Mode for Data
Warehousing
Query
• 10X compression typical
• Runs faster because of Exadata offload!
• Space Optimized Archival Mode for
infrequently accessed data
• 15X to 50X compression typical
Faster and Simpler
Backup, DR, Caching,
Benefits Multiply
Reorg, Clone
Copyright © 2010, Oracle Corporation and/or its affiliates – 17 –

18. Turkcell
COMPANY OVERVIEW RESULTS
• Largest wireless service provider in Turkey (56% •Business users have tools to plan or terminate
market share, 36M subscribers) services and campaigns
• Headquarters in Istanbul, Turkey •Segment Based retention activities allowing
• Revenue of US$ 7.0 billion specific targeting and offers
• Employees: 2,000 •Accelerated data access by using Oracle RAC
•99% system availability
CHALLENGES / BUSINESS OBJECTIVES •Reduced costs significantly
•50% less backup costs
• Accelerate access to critical business data
•3.5x compression save storage
• Support complex analysis of business performance •Flexible, scalable, future proof system
and customer behavior
• Address competitors’ entries into the airtime market
• Improve system availability, reduce error rates and
costs (including subscriber acquisition costs)
• Improve integration between data sources CONFIGURATION
• Support concurrent loads and reporting and tighten • 250 TB Enterprise Data Warehouse
SLAs compressed to 27TB on disk.
• Manage a 50-100+ TB EDW + multiple Data Marts
SOLUTIONS
• Exadata Database Machine
• Oracle Partitioning
• Oracle Automatic Storage Management
• Oracle RMAN / Compression / Analytic Functions

19. SoftBank Mobile Analyzes Daily Customer
Data More than Three Times Faster
COMPANY OVERVIEW CUSTOMER PERSPECTIVE
• Japanese mobile telecommunications service provider “Oracle Exadata Database Machine
• Industry: Communications
• Employees: 6,300 has enabled us to create a larger
• Revenue: US$216 billion capacity data warehouse and reduce
overall infrastructure costs.”
CHALLENGES/BUSINESS OBJECTIVES Keiichiro Shimizu, Senior GM
• Support continued service popularity and data growth
• 2+ years #1 growth of subscribers RESULTS
• #1 rated company in industry in popularity polls
• Completed migration from Teradata
• 1 TB per month growth in system capacity
to Oracle Exadata Database Machine
• Leverage transaction data to support key business
• Improved database performance by
functions:
up to eight times
• Marketing
• Reduced database running costs by
• Finance
50% and operational costs by more
• A range of other users
than half
• Address capacity and performance issues in existing non-
• Analyzed call records and customer
Oracle data warehouse environment
logs from each day in seven hours
• Reduce overall database running costs
• Reduced the number of server racks
SOLUTIONS required to run the database from 36
• 3 Full Racks Oracle Database Machine; 2 in cluster in to three
production
• Oracle Database
SoftBank Mobile approved October 2010

20. Softbank Runs 2x–8x Faster on Exadata
36 Teradata Racks Replaced by 3 Exadata
Racks
Teradata Exadata
36 Racks 3 Racks
Copyright © 2010, Oracle Corporation and/or its affiliates – 20 –

21. Siebel 8.0.0.8 Testing
Quarter Rack Oracle Database Machine
• Full MAA Configuration
• Combination of Siebel Call Center, Partner
Relationship Management, and EAI workload
• 30,588 Concurrent Users
• 420,295 business transactions per hour
• 9,451 IOPs
• 22% CPU utilization per database server node
• 75% Exadata Smart Flash Cache Hits

22. Eli Lysen
Senior Manager, ICT
TUI
“TUI chose the Sun Oracle Database Machine because it
was the only platform that would meet both our needs for
all of our database requirements, including OLTP, as well
as be the best platform for a high performance data
warehouse.”

23. Best Machine for Database Consolidation
• Consolidation is key to reducing costs
ERP – Administration, hardware, software, data center
CRM • Many databases can be consolidated on Exadata
– Multiple small databases within a node
Warehouse – Large databases can span nodes using RAC
• Exadata delivers extreme performance for
Data Mart
complex workloads that mix OLTP and DW
HR – Complex OLTP with batch and reporting
– Complex Warehousing with thousands of users
– Multiple databases running different applications

24. Commonwealth Bank
Commoditize Data Services for Enterprise Applications
Highlights
• 2,500 branches
• 7th biggest web site in Australia
• Oracle as-a Service
• Consolidation of 300 small to medium
database environments into 3 grids
• Advanced chargeback model for cost
recovery
• Oracle Database 11g + Exadata
• Benefits:
• 50% operating cost improvement
• P&L breakeven in Year 1
• Server utilization: 15% 80%
• Elasticity – CPU can be taken from
resource pool as needed
http://link.brightcove.com/services/player/bcpid62612523001?bctid=737222432001

25. Key OaaS Benefits to CBA
• Take Advantage of Complimentary
Workload Peaks
» Reduced peak-to-trough variance
• Asset Consolidation
– Reduced variance allows each server to
be run hotter
– Server utilisation has increased from
<15% to 80+%
• Elasticity
– CPU resource can be taken from
anywhere in the grid as needed
– Horizontal workload scale out – without
changes to any application!
• Cost Reductions:
– Server reduction – improved green
footprint
– Oracle license reduction
– Reduced data centre hosting charges
• Higher Availability - Every App
Inherits:
– Load balancing
– Full component-level HA failover
– Standby DR – RTO of 10 mins
– Many apps would not implement these
features – too expensive

26. Approach: Candidate App Selection
1 xxxx 19 xxx
Immediate Platform 2 xxxx 20 xxx)
No candidates 3 xxxx 21 xx
35
constraints 4 xxxx 22 xxx
5 xx 23 xxx
37 xxxx
34 28 26 6 24 xxx
23
13 10 7 xxxx 25 xxx
2 25 3
11 8 xxx 26 xxx
29 24
27 12
Constraint to Migrate
30 31 9 xxx 27 xxx
10 xx 28 xxx
11 xxx 29 xxx
6
Unlikely to be 22 12 xxx 30 xxxx
migrated 33
17
15 13 xxx 31 xxx
32
16
8 9
14 xxx 32 xxx
15 xxx 33 xxxx
16 xxx 34 xxx
21 5 18 17 xxx 35 xxxx
14 18 x 36 xxx
37 xxxx
4 Workload Legend
7 36
1 19 20
OLTP
Many Longer term
OLQP
constraints Platform prospects
DW /BI
Not Ready Technical readiness for the Platform Very Ready
Hybrid
Applications are in various states of Platform ‘readiness’ – most remediation was minor
Clusters of Oracle based applications ready for Platform migration were apparent

27. Charge Back Model
Service Usage Metrics
Service Name DB Time (s) DB CPU (s) Physical Reads Logical Reads
OSPA_MITG 12,300.50 5,144.90 1,438,859 99,811,632
Many ways to apportion cost OSPA _DCM 3,163.90 2,141.80 114,736 46,540,055
OSPA _CCL 2,496.30 1,455.40 127,937 64,295,226
• No standard measure of chargeable OSPA _THL 984.50 725.70 32,184 5,404,057
resource unit OSPA _CPI 339.10 160.40 16,673 1,671,850
• How do you measure workload? OSPA _MDC 154.90 85.50 13,638 1,473,399
OSPA _IFW 16.00 10.50 225 17,895
• Each to their own for the moment! OSPA _PFR 16.80 6.70 1,291 85,457
• Settled on a CPU Month measure of resource usage
– Simple to understand
– Set a minimum monthly charge of 0.5 CPU month – the base hosting fee
• Pay-as-go utility charge back
– No upfront charge or ongoing commitment
– Pricing variability was an issue – BU finance preferred budget certainty
– First year, billed in 0.5 CPU Month increments, now moving to 0.1 increments
• The service is "overbooked" – recover 89 CPUs worth of capacity;
only have 72!
27

28. Reduce Risk, Improve Time to Market
Example for new project provisioning at CBA
• For new Projects:
– Remove a phase from the project – infrastructure already in place
– Remove reliance on expensive/scarce SME resources for design and build
– No longer need to manage risk associated with procurement and build
– Time to instantiate a new Production quality environment: 3 months -> 2
minutes.
• Example: New ISV Application introduced into our Online
Share Trading platform
– Required to test performance under the workload and data volume conditions
projected in 2 years time.
Dedicated Infrastructure OaaS
Implementation Time 3-4 months few hours
$ Cost to Project Several hundred thousand < $10K
On Project Completion Under-utilized asset remains Environment turned-off

29. Maximum Availability Architecture
Protect from planned & unplanned downtime
• Protection from unplanned failures
– Server failures
– Storage failures
– Network failures
– Site failures
• Protect from planned downtime
– Human error correction
– Online indexing and table redefinition
– Online patching and upgrades
• Remote standby open for queries
See new white papers on Exadata MAA for Siebel, eBus, Peoplesoft...

30. Dynamic Resource QoS Management
- Through policy managed database

31. Integrated, Task-Based Management
New EM Quality of Service Management Tool
Copyright © 2010, Oracle Corporation and/or its affiliates – 31 –

32. Engineered Systems
Driving trend in IT for the next decade
• Engineered to
work together
• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Managed together
• Supported together

33. Extreme Performance