Presentación hecha por Jeff Warren, en el evento de Oracle Retail Forum Mexico - #ORFMexico - sobre: The Cornerstones of Oracle Retail Strategy (en inglés)

1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
The Cornerstones of
Oracle Retail Strategy
1

2. Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Agenda
• Empowered Commerce
• Industry Trends
• Introducing V16
• Q&A

4. Empowered Commerce speaks to both the Retailer and the
Consumer: it simultaneously enables consumers to shop how,
when and where they want – and enables retailers to engage
consumers and drive them to desired resolution without
sacrificing profits.

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
THE POWER
THE MONEY
AND
MILLENIALS
BOOMERS
AND=

6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 6
Retail is Rapidly Changing
By 2020, 80% of the world
population will own a smartphone
Cross-channel retail sales will reach
$1.8 Trillion by 2017 (Forrester)
Mobile will play a bigger role in
click & collect initiatives
IoT in retail is predicted to have an
economic impact of $410 billion to $1.2
trillion per year by 2025 (McKinsey)
Social will grow as the part of the retail
(Omni Channel) mix
IT Retail Spend 2016 - 26% of the
software spend will be on cloud solutions
(60% of eCommerce, 53% of BI/Analytics)

7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 7
Brands that make it a priority to be there as and when consumers need, offer services at the
touch of a button, and reduce waiting times to zero (or as close as humanly possible!) will be
rewarded with love and attention.
Retail Trends in LAD
In 2018, 139.3 million people in Latin America are expected
to buy goods and services online, a dramatic increase from
84.7 million in 2013
Smartphone - 22.2% year-over-year improvement - will reach
245.6 million by 2019 - 84% from Argentina, Brazil, Chile,
Colombia, Mexico and Peru
Big News Year for eCommerce
• The online retail markets of Brazil, Argentina & Mexico
will more than double by 2019.
• Amazon’s entry into Mexico has shone the spotlight on
the region’s fastest growing market.
• Brazil’s economic instability has tempered eCommerce
growth
• Argentina favorable regulatory changes are ahead
Way of Living in Latin America is Changing:
• 90% of Brazil and the rest of the Southern Cone's
(Argentina, Chile and Uruguay) population will live in
cities by 2020.
• By 2050, 89% of all Latin Americans will be urban-
dwellers.

8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Retail
8
• Continued Financial
Pressure
– Both Margins and
Operating Expense
• Global Expansion
Challenges
• Agility
– The Need for Speed
– Protection from
Disruption/New Market
Entrants
• Elevate Customer
Experiences
• Brand
Equivalency
Across Channels

9. Introducing V16

10. The Cornerstones of
Oracle Retail Strategy
10
Our strategy is to simple, Empower Retailers to deliver the
user experience associates expect and consumers demand,
with a focus on 5 Key Cornerstones. V16 delivers on the
vision to allow retailers to better anticipate demand, simplify
their operations, and inspire engagement.

11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 11
V16 Oracle Retail Enterprise
Maximize Productivity through Streamlined Processes
Increase Flexibility Empowering People & Processes to Work Better Together
Transform User Experiences and Inspire Associates to Work the Way We Live
Enhance the Experience Away from the Register through Modern Retailing
Simplify IT Landscape, Giving Users Greater Control and Allowing IT to
focus on Innovation

12. 12
V16 Release Statistics
Customers provided input into
V16 Release
100,000 Days R&D Investment
>10>200
New Cloud Services introduced in V1610
Trusted System Integrator
Partnerships leveraged
throughout the project

13. The Cornerstones of
Oracle Retail Strategy
13Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

14. Oracle Cloud Applications
The Strategic Plan
14Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
…of the new applications we create will run in the cloud
…of our customers will deploy in the cloud
100%
…customers migrate in phases, cloud and on-premises apps will coexistIF WHEN
…will continue investment in on-premises
…will develop a complete portfolio to enable self-determined
customer migration

15. Oracle Cloud
A Complete Cloud for Your Entire Business
15Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Data-as-a-Service
Platform-as-a-Service
Infrastructure-as-a-Service
Software-as-a-Service

16. Oracle Confidential – Internal/Restricted/Highly Restricted
Next Generation Planning UX
• Driving Increased Employee
Productivity, Faster Response
Time to Exceptions, and
Streamlined Planning through:
• Modern & Intuitive User
Experience
• Dashboard Focused Processes
• Mobile Enabled Out-of-the-Box
• Focused Fit for Purpose Cloud
Services
• Real-Time Dynamic Data Updates

17. Oracle Confidential – Internal/Restricted/Highly Restricted
• SaaS-based Cloud Offering
• Creation of Localized, Customer
Targeted Assortments
• Cluster Locations Based on Performance
& Store Attributes
• Reconciliation w/ Upstream
Merchandise Financial Plans
• Plan in Multiple Currencies & Languages
• Streamlined Processes Enabled Through
Embedded Science & Automation
• Exception-Based Retailing
Introducing Assortment Services
Assortment Planning & Item Planning Capabilities

18. 18Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
What is it?
A format integration structure, BDI is the
Oracle Retail Enterprise Integration
Infrastructure solution designed to
address the complexities of the
movement of bulk data between Oracle
Retail and 3rd Party solutions.
How does it work?
– Leverages the same tech stack as the Oracle
Retail applications it services - so it is covered by
the same tech licensing
– BDI moves data via services, not files.
– On-Premise, Cloud, Hybrid Cloud
– Focus is now on sending or receiving localized
data.
Why BDI?
– Efficient management of large volume bulk data movement (Premise & Cloud)
– Supports multiple bulk data end-points
– Increases IT productivity
BDI
Bulk Data Integration - NEW V16

19. The Cornerstones of
Oracle Retail Strategy
19Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

20. 20
Mobility: Converged Experiences
Tablet Optimized Release
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Xstore
Point-of-Service
Xstore
Point-of-Service
TABLET HANDHELD
TRADITIONAL PORTABLE
Xstore Mobile
Tablet
Xstore Mobile
Handheld
Work the Way we Live
TRADITIONAL PORTABLE

21. Merchandising Mobile
• Modern UX
• Supplements the desktop, rather than recreating all functions
• Designed for the phone, but optimized to work on any device
• Focused on the manager role, but able to support other users
– Approval of existing orders and transfers
– Email capabilities for communication amongst team
• Consistent terminology and functionality with applications (e.g.
validation rules)
• Complements existing Allocation, Sales Audit and Invoice Matching
mobile apps
Confidential - Restricted 21

22. The Cornerstones of
Oracle Retail Strategy
22Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

23. • Empowering the sales associate to
deliver the retailer's brand promise
with simple, consistent processes.
• Effecting the in-store Commerce
Anywhere order execution.
• Blurring the line between the
shopping and purchasing
experience.
• Providing configurations and
foundations in support for domestic
and multi-national retailers.
23
Converged Commerce
Unified Experiences, Consistent Views, Common Execution

24. Out of the Box’ Integration of Customer Segments from Advanced Clustering Cloud Service to
Oracle Retail Customer Engagement Cloud Service
Gain bottom-up insights from Data Mining Science, Develop Segments based on attributes
driving purchase behavior and identify opportunities!
Customer Segmentation
Science Driven Results Enriching Your Downstream Actions

25. Brand Compliance V16
Mobile micro app
platform for full
supply chain
collaboration and
transparency
Better Together Across
the Supply Chain
Network
• Enabling users to
better anticipate
needs outside the
current supply chain
• Evaluating the impact
of inventory
movement to make
profitable and
informed decisions
• Elevate Brand Image

26. The Cornerstones of
Oracle Retail Strategy
26Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

27. Planning and
Optimization
Other
Systems
Mobile Apps
Core User Interface
Business Analytics
Transforming the User Experience
Merchandise Operations Management
Confidential - Restricted 27

28. Merchandising Modernization
Operational Insights
Confidential - Restricted 28
In-Context Launch
Action taken from dashboard
reports to “launch” into a
solution’s screen passing
parameters in a specific
format
Contextual BI
Reports displayed that
dynamically refresh when
certain actions (called
contextual events) are
performed on the task flow
Notifications
Notify authenticated users
within the application when
business events occur;
example PO not approved
Dashboard
Role-based; displayed to the
user upon opening the
application; highlights
actionable or frequently
monitored activities

29. Persona Details
• Manages inventory levels across
locations
• Key responsibilities:
– Monitoring stock variance to plan
– Creating adjustments to open
orders or replenishment settings
• Dashboard highlights
– Monitoring forecasted sales to
forecasted inventory
– Resolving purchase order issues
which may prevent timely shipping
or receiving
Benefits
• Shortens order approval process
by 60% or more
• Eliminates need to build custom
reports to monitor ordering
exceptions
• Shortens steps for closing
overdue orders from 10 to 1
• Proactively looks for forecasted
inventory shortfall
• Provides single-step resolutions
– Canceling orders
– Creating orders or transfers
– Re-allocation
Ivan, Inventory Analyst
29Confidential - Restricted
Inventory Analyst Dashboard

30. Persona Details
• Focuses on managing sales and
margin performance to plan
• Key responsibilities:
– Monitoring open to buy
– Approving purchase orders
approval
• Dashboard highlights
– Monitoring shipments for potential
impacts on OTB
– Highlighting orders awaiting their
approval
Benefits
• Provides snapshot view of today’s
top 10 selling items
• Proactively monitors order
shipment accuracy
• Provides single step resolutions
for
– Updating PO Dates
– Canceling Orders
• Allows for approval of multiple
orders in one action
• Provides graphical view of buying
budget and spend by period
Benny, Buyer
Buyer Dashboard
30Confidential - Restricted

31. Persona Details
• Resolves inventory discrepancies
and manages stock counts at the
corporate level
• Key responsibilities
– Ensuring transfers and RTVs closed
– Ensuring stock counts are
reconciled and processed
• Dashboard focused on
– Timely closing of transfers,
allocations, and RTVs
– Timely processing of stock counts
Benefits
• Reduces time searching for stock
count exceptions from 5 clicks to
zero
• Eliminates the need to build
custom reporting to monitor for
negative inventory
• Allows for approval of multiple
transfers in one action
• Provides suggested actions for
resolving
– Inventory in inactive/discontinued
locations
– Items unintentionally ranged to a
location
31Confidential - Restricted
Connor, Corporate Inventory Control Analyst
Inventory Control Analyst Dashboard

32. Persona Details
• Focuses on inventory valuation
and stock ledger accuracy
• Key responsibilities
– Reviewing and approving the value
of a physical inventory
– Resolving inventory valuation
discrepancies prior to month end
• Dashboard focused on
– WAC and/or CMO variances outside
of an expected tolerance
– Monitoring late posted transactions
from previous month
– Addressing variances in inventory
valuation based on counts
Benefits
• Highlights financial anomalies in
inventory valuation prior to
month close
• Proactively manage WAC
variances to ensure inventory
valuation accuracy
• Allows for stock count value
variance to be accepted in a
single action
• Proactively monitor and update
budgeted shrink and CMO based
on business trends
Fatima, Finance Analyst
32Confidential - Restricted
Finance Analyst Dashboard

33. Persona Details
• Maintains standards and accuracy
of foundation and item data
• Key responsibilities
– Maintaining cross-enterprise
attribution
– Ensuring completeness of item data
• Dashboard focused on
– Timeliness and completeness of
item setup
Benefits
• Monitors for specific attributes
required by department
– Highlights overall completeness of
the item
– Tracks required attributes even
after item approval
– Single click to take action from the
report
Stu, Data Steward
33Confidential - Restricted
Data Steward Dashboard

34. 34
Measurable Benefits
Increase in Productivity through more
streamlined integrated processes
Reduction in Invoice Matching Time
(from 40 steps across 10 SKU’s to a SINGLE step)
Reduction in Item Set-Up
Status Screens
5 to 0 Clicks per active Stock
Count Exceptions
Number of Custom Reports Needed to
Monitor Negative Inventory Status
Reduction in PO Approval Process
80%
90%
60%
80%
0
0

35. The Cornerstones of
Oracle Retail Strategy
35Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

36. Leverage Technology & Scale
36Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
19 Data Centers serving
195+ Countries
600… SaaS cloud applications
15+ years
Managing Enterprise Cloud
More than 75% of Fortune 100 companies run Oracle Cloud
19 of 20 Top Cloud
Providers Run on Oracle
70M+ users/day
33B+ transactions/day
24+ Cloud Platform Services
9M+ Developers Worldwide

37. The Cornerstones of
Oracle Retail Strategy
37