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1   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
2   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
Learn More: www.rightnow.com/retail




3   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
“
    RightNow has completely transformed the way Overstock.com interacts
    with customers by enabling us to understand and resolve issues with the
    least amount of time and effort. The result is happier, more loyal
    customers, significantly lower contact center costs, and a vastly more
    scalable business model.


                                                                 ”
                                       - Stormy Simon, Senior VP, Marketing and Customer Care, Overstock.com




    Learn More:
    www.rightnow.com/retail



4   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
Service Where You Sell

    RightNow CX is the only
    solution enabling retailers
    to easily incorporate
    interactions from
    Facebook and smart
    phones into existing
    support operations.

                                                                 DOWNLOAD THE WHITEPAPER: www.rightnow.com/servicewhereyousell



5   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
Channel and Choice with RightNow CX
                                                                              Communities
                                                                               & Forums     Twitter
                                                                  Mobile                              Facebook
                                                                                                                  Marketing
                                                Phone                                                            Interactions

                             Chat                                                                                               Surveys



                                                                     Integrated Contact Record                                       The Next
           Website
                                                                                                                                      Big Thing
                                                                  Common Knowledge Foundation
                                                                  Support Workflow & Escalation
                                                                 Multi-Channel Consumer Feedback
                                                                           Reporting & Analytics




6   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
RightNow In the Industry

    • 25% of the Internet Retail Top 100 use RightNow
    • 6 out of top 8 Retailers in UK use RightNow
    • Internet Retailer lists RightNow as one of the top 3 CRM/
      Customer Service Applications
    • Ranked as a Leader in Gartner’s eService, Social, and
      Contact Centre Magic Quadrants
    • Ranked as a Leader in Forrester’s CRM Wave
    • Winner of IQPC’s 2011 Call Centre Excellence Award for
      Best Technology Solution




7   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
RightNow Helps Retailers

    • Increase Sales
          – Increase order size 3-50%
          – Increase average order value 10 – 25%
          – Increase shopping cart conversions up to 40%
    • Strengthen Relationships
          – Improve Net Promoter scores up to 70%
          – Deliver multi-channel support
    • Reduce Costs
          – Improve agent productivity by 20%
          – Reduce inbound calls from 10-30%
          – Reduce incoming emails from 30-70%



8   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
“
    Newell Rubbermaid has been using RightNow since 2005 to deliver
    positive consumer experiences not only in the United States, from different
    parts of the world as well. With RightNow as our consumer experience
    platform, we have a complete view of our consumers that supports our
    evolution as a global company of Brands That Matter™.


                                                                               ”
                          - Robert Oh, Director of IT, Home & Family Group and CRM, Newell Rubbermaid




    Learn More:
    www.rightnow.com/retail



9   Copyright © 2012, Oracle and/or its affiliates. All rights
    reserved.
Gartner Evaluation for Multichannel Customer Experience
                                                                                                                                 Magic Quadrant for CRM
            Magic Quadrant for Web                                       Magic Quadrant for                                        Customer Service
              Customer Service                                              Social CRM                                              Contact Centres




     Gartner Inc. “Magic Quadrant for Customer Service”           Gartner Inc. “Magic Quadrant for Social CRM” Adam Sarner,   Gartner Inc. “Magic Quadrant for CRM Customer
     Johan Jacobs, September 10, 2010 *2                          Ed Thompson, Jeffrey Mann Michael Dunne, Jim Davies,        Service Contact Centers” Michael Maoz, April 15,
                                                                  Chris Fletcher, Gene Alvarez, Gareth Herschel, Michael      2011 *3
                                                                  Maoz, June 29, 2010 *1




10   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
“
     Pictures are memories captured, they are important, intimate, and
     personal, to be kept forever. We understand this and want to ensure that
     every one of our customers is given the superb customer experience he or
     she deserves when contacting PhotoBox about their precious
     photographs.


                                        ”                         - Renaud Besnard, Director of UK Operations, Photobox.com




     Learn More:
     www.rightnow.com/retail



11   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
Great Experiences
Drive Revenue

50%          of consumers were
influenced to buy by
great customer service



                                                                  DOWNLOAD THE REPORT: www.rightnow.com/retailconsumerreport



12   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
~1,900 Clients are Delivering Superior
     Customer Experiences… So Can You
      Industry

     High Tech


   Retail and
Consumer Goods


      Telecom


     Travel
 and Hospitality

     Financial and
       Insurance

Government and
  Education




13    Copyright © 2012, Oracle and/or its affiliates. All rights
      reserved.
“
     Your brand perception is reinforced every time a customer interacts with
     you - via voice, email, chat and self-service as well as social channels
     such as Facebook and twitter.

     RightNow provides the cross-channel platform to interact with
     customers while providing agents a full view of your customers and their
     interactions with you.


                                                                  ”
     Learn More:
     www.rightnow.com/retail



14   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
Great Experiences
Create Advocates
How did consumers react after a
positive shopping experience?
     50% Purchased Christmas season)
         (during the
                      more from the retailer


     21% Recommended the retailer to friends
     50% the retailer
         Posted a positive online review about



                                                                  DOWNLOAD THE REPORT: www.rightnow.com/retailconsumerreport



15   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
Brands Benefit When
     Consumers Are Happy

     84%                                     of UK consumers will pay
     up to             20% more for a better
     customer experience




16   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
What Makes Consumers
     Fall in Love with a Brand?
     67%                        Friendly employees or customer service
                                representatives

     52%                        Easy access to information and support


     37%                        Personalised experiences such as knowing
                                what customers have bought in the past and
                                service issues they’ve raised, as well as
                                sending timely and useful updates




17   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.
When Expectations are
       Not Met
       Brands Get Dumped
89%         of consumers began doing business with/purchasing
from a competitor following a poor customer experience


50%          of consumers give a brand up to one week to
respond to a customer service question before they “break up”
with the company – that is, stop doing business with them




  18   Copyright © 2012, Oracle and/or its affiliates. All rights
       reserved.
19   Copyright © 2012, Oracle and/or its affiliates. All rights
     reserved.

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Oracle RightNow - Internet Retailing

  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. Learn More: www.rightnow.com/retail 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. RightNow has completely transformed the way Overstock.com interacts with customers by enabling us to understand and resolve issues with the least amount of time and effort. The result is happier, more loyal customers, significantly lower contact center costs, and a vastly more scalable business model. ” - Stormy Simon, Senior VP, Marketing and Customer Care, Overstock.com Learn More: www.rightnow.com/retail 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. Service Where You Sell RightNow CX is the only solution enabling retailers to easily incorporate interactions from Facebook and smart phones into existing support operations. DOWNLOAD THE WHITEPAPER: www.rightnow.com/servicewhereyousell 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Channel and Choice with RightNow CX Communities & Forums Twitter Mobile Facebook Marketing Phone Interactions Chat Surveys Integrated Contact Record The Next Website Big Thing Common Knowledge Foundation Support Workflow & Escalation Multi-Channel Consumer Feedback Reporting & Analytics 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7. RightNow In the Industry • 25% of the Internet Retail Top 100 use RightNow • 6 out of top 8 Retailers in UK use RightNow • Internet Retailer lists RightNow as one of the top 3 CRM/ Customer Service Applications • Ranked as a Leader in Gartner’s eService, Social, and Contact Centre Magic Quadrants • Ranked as a Leader in Forrester’s CRM Wave • Winner of IQPC’s 2011 Call Centre Excellence Award for Best Technology Solution 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. RightNow Helps Retailers • Increase Sales – Increase order size 3-50% – Increase average order value 10 – 25% – Increase shopping cart conversions up to 40% • Strengthen Relationships – Improve Net Promoter scores up to 70% – Deliver multi-channel support • Reduce Costs – Improve agent productivity by 20% – Reduce inbound calls from 10-30% – Reduce incoming emails from 30-70% 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Newell Rubbermaid has been using RightNow since 2005 to deliver positive consumer experiences not only in the United States, from different parts of the world as well. With RightNow as our consumer experience platform, we have a complete view of our consumers that supports our evolution as a global company of Brands That Matter™. ” - Robert Oh, Director of IT, Home & Family Group and CRM, Newell Rubbermaid Learn More: www.rightnow.com/retail 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. Gartner Evaluation for Multichannel Customer Experience Magic Quadrant for CRM Magic Quadrant for Web Magic Quadrant for Customer Service Customer Service Social CRM Contact Centres Gartner Inc. “Magic Quadrant for Customer Service” Gartner Inc. “Magic Quadrant for Social CRM” Adam Sarner, Gartner Inc. “Magic Quadrant for CRM Customer Johan Jacobs, September 10, 2010 *2 Ed Thompson, Jeffrey Mann Michael Dunne, Jim Davies, Service Contact Centers” Michael Maoz, April 15, Chris Fletcher, Gene Alvarez, Gareth Herschel, Michael 2011 *3 Maoz, June 29, 2010 *1 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. Pictures are memories captured, they are important, intimate, and personal, to be kept forever. We understand this and want to ensure that every one of our customers is given the superb customer experience he or she deserves when contacting PhotoBox about their precious photographs. ” - Renaud Besnard, Director of UK Operations, Photobox.com Learn More: www.rightnow.com/retail 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. Great Experiences Drive Revenue 50% of consumers were influenced to buy by great customer service DOWNLOAD THE REPORT: www.rightnow.com/retailconsumerreport 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. ~1,900 Clients are Delivering Superior Customer Experiences… So Can You Industry High Tech Retail and Consumer Goods Telecom Travel and Hospitality Financial and Insurance Government and Education 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. Your brand perception is reinforced every time a customer interacts with you - via voice, email, chat and self-service as well as social channels such as Facebook and twitter. RightNow provides the cross-channel platform to interact with customers while providing agents a full view of your customers and their interactions with you. ” Learn More: www.rightnow.com/retail 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. Great Experiences Create Advocates How did consumers react after a positive shopping experience? 50% Purchased Christmas season) (during the more from the retailer 21% Recommended the retailer to friends 50% the retailer Posted a positive online review about DOWNLOAD THE REPORT: www.rightnow.com/retailconsumerreport 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. Brands Benefit When Consumers Are Happy 84% of UK consumers will pay up to 20% more for a better customer experience 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. What Makes Consumers Fall in Love with a Brand? 67% Friendly employees or customer service representatives 52% Easy access to information and support 37% Personalised experiences such as knowing what customers have bought in the past and service issues they’ve raised, as well as sending timely and useful updates 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. When Expectations are Not Met Brands Get Dumped 89% of consumers began doing business with/purchasing from a competitor following a poor customer experience 50% of consumers give a brand up to one week to respond to a customer service question before they “break up” with the company – that is, stop doing business with them 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.