1. Why I’m on LinkedIn and Twi2er
and you should be too
Essen:al keys to the digital job search

2. Disclaimer
• I’m not an expert. I just read a lot.
• Goal: share my job‐search experience and
research thus far

3. Ask the Audience
• How many of you…
– Are looking for a job?
– Are on LinkedIn?
– On Twi2er?
• Why are you on those networks?

4. Why you need to use Web 2.0
• Scary stats
– Fewer jobs + more grads and laid off workers
– More compe::on
• It’s a Google world
– Just like you Google a company, they Google you

5. U:lizing Web 2.0
• Create a profile and they will come. NOT.
• You need a strategy.

6. Personal Branding
• Managing the way others see you –
percep:on = truth. You are now a product.
• How do you want to be known?

7. Personal Branding Process
• Discover – this is the hard part
• Create ‐ this is our focus
• Communicate
• Maintain

8. Discovering your brand
• How do you want to be known?
– What’s your passion?
– What are your favorite classes?
– How do your friends describe you?
• Eventually, your brand will become your
“unique value proposi:on”

9. Brand A2ributes
Also add human!

10. My “brand”
• Not sure what kind of job I want, but I’m best
when I can be strategic, efficient and crea:ve
I’m happiest when I can blend my passions for
strategy, creativity and efficiency to produce
high-quality, budget-friendly results.

11. Crea:ng your brand
• Infuse your brand into everything
– Resume
– Cover le2er
– Business card
– Poreolio

12. Take your brand online
• LinkedIn (must have)
• Twi2er (strongly recommend)
• Faceboo (op:onal)
• website/blog (op:onal)
You can use online to show off your work
and become a thought leader or just have a
web presence

13. LinkedIn
• Facebook + resume
• Recruiters are here, you should be too (plus,
it’s a Google entry)
• Tone = professional, but personal (especially
for PR pros)

14. Op:mizing LinkedIn
• Custom url (linked.com/kellygiles)
• Have a picture! No red cups, please.
• Crai a smart, succinct first‐person summary
• Use personal connec:on requests
• Give and ask for recommenda:ons
• Other: groups, networking, promo:on,
research (people and companies)

15. Example: My LinkedIn
Picture: head
shot (color is Personal invite:
probably include where/
be2er) how you know
the person
Custom URL:
ideally, will
have same
extension for
all accounts
Summary:
some varia:on
of your brand
statement

16. Advanced Op:ons
• Research, networking and groups
• Go to LinkedIn!

17. Twi2er
• Microblogging (140 characters max)
• Recruiters are here, and so are CEOs and
PR pros
• Tone = friendly, personable and helpful

18. Op:mizing Twi2er
• Twi2er handle
• Website
• Bio
• Picture
• Background
• Follow people
• Engage and tweet useful informa:on

19. Golden Rule
• Build rela:onships first. If you wouldn’t ask a
stranger on the street for a favor, don’t think
it’s OK on Twi2er or LinkedIn.

20. Ques:ons?