Proposal by Vincent Shaw

1. a
p
i
l
o
t
ink.love

2. road tattoos

3. <proposed design>

4. justification
Audience
• Millennials (20-34 year olds) represent the largest generation in US history. Urban
neighborhoods are attractive to Millennials because they are bikeable, walkable
and busable communities. The challenge is getting their attention;
Skin (Canvas)
• As the Crossroads of America, Indy has some great roads to tattoo;
• US40 E. Washington St. is one of the most heavily traveled roads in the city, 33,000
cars per day. It is being proposed to pilot this road tattoo;
Art
• Tattoos are a traditional way people show their love of something: military
service, loved ones, etc.;
• Tattooing the road safely alerts drivers of something significant going on in
Irvington;
• Design compliments existing public art, creating cohesive experience for the
pedestrian, biker or bus rider.

5. future
• larger goal: tattooing city roads to highlight
the energy and activity in a particular area;
• lessons learned from prototype will be applied
to other roads in the city to scale up;
• temporary nature of the medium lends itself
to the highlighting the shifting change in the
city;