Openet dynamic services & real time charging 9 oct 2013, ngbss london

Real-Time Charging &
Dynamic Services
Oisin O’Connor, Director of Product Marketing
Pricing Mobile Data / Next Generation BSS
9 Oct 2013, London
Slides: www.openet.com/NGBSS

2w w w . o p e n e t . c o m
© Copyright 2013 Openet – Company Confidential
For Use Under Non-Disclosure Only
Openet Introduction
• Founded 1999
• 960+ employees
• 80 customers worldwide, in 32 countries
• Offices in Ireland (HQ), US, Brazil, & Malaysia
• Customer base includes the world’s largest service
providers (15 with >10m subscribers)
• Products and solutions to monitor & control network
access, charge in real-time for services, and deliver
business insight from network usage data
• Market leader in policy & charging control (PCC)
software & solutions
‘we make data make money’
…our transaction management software
enables service providers to
commercialize network activity

Agenda
1 2 3 4
Industry
context
Global
Trend:
Dynamic
Services
Key Use
cases for
Dynamic
Services
Technical
Implications

Evolution of BSS Systems
• 1993-2000: Telco networks were initially built with large IT billing systems to process post pay bills
in batch transactions each month
• 2000-2010: Prepay services supported by adding new network based charging systems in a
separate silo, initial data services put a strain on these systems (designed for voice and text)
• 2010+: With the explosion of data centric devices and available services, a new breed of network
software is required to manage the complexity of the resulting transactions in real-time
Devices Network ServicesBSS Systems

New Devices New Competitors
Exploding Demand Exploding Cost
• How can we better
differentiate and
compete?
• How can we foster better
relationships with
customers to reduce
churn?
• How do we prepare for a
data centric world (>50%
of service revenues)
• How can we maximize
return on 4G/LTE/NGN
investments?
Today’s Business Context & Key customer questions

For Use Under Non-Disclosure Only7
Source: 2012 IBM Institute of
Business Value Survey of Global
CSP CMOs
CMOs: Customer loyalty top priority
Source: 2012 IBM Institute of
Business Value Survey of Global
CSP CMOs
73%
62%
55%
52%
48%
45%
41%
36%
30%
26%
Enhance customer loyalty/advocacy
Use social media as a key engagement…
Design experiences for tablet/mobile…
Use integrated software suites to…
Monitor the brand via social media
Analyze online/offline transaction…
Measure ROI of digital technologies
Monetize social media
Develop social interaction…
Gain comprehensive visibility of supply…

For Use Under Non-Disclosure Only8
Extract from: Infonetics Policy Survey Nov 2012
88%
76%
72%
68%
68%
64%
56%
Delivering new service
bundles
Increase revenue per
user
Ensuring QoS of
premium services
Network Optimization
Reducing churn and
ensuring loyalty
Reduce data plane
congestion
Better monetization of
OTT content
Charging Policy
93%
79%
72%
72%
69%
69%
66%
Reduce time to market
for new services
Better monetization of
data services
Marketing initiatives
(cross sell, up-sell and…
Market
Competition, including…
More consistent
customer experience
Better spend control
capabilities for…
Subscriber self-care
support
Extract from: Infonetics Charging Survey July 2013
CTOs: Priority is Delivering New Services

Agenda
1 2 3 4
Industry
context
Global
Trend:
Dynamic
Services
Key Use
cases for
Dynamic
Services
Technical
Implications

Value Based Pricing
Customer ‘best offer’
based on
profile, history and
network context
Range of offers
Large catalog of offers
but customer only see
a subset of relevent
offer
Real Time Engagement
Context based on-
device interaction for
real time purchase of
services
Dynamic Services Defined

Product Development
(Catalog of offers)
Communications
(Personalized offers
to handset)
Intelligence
(Real-time Loyalty
&
Offer feedback)
Adoption/ Usage
(Provisioning of offers on
Policy & Charging systems)
Dynamic Services: Real-time Feedback Loop

Dynamic Services: What is it?
Benefits of Dynamic Services
Increase
Revenue
Reduce
Churn
Improve
Customer
Satisfaction
$

Agenda
1 2 3 4
Industry
context
Global
Trend:
Dynamic
Services
Key Use
cases for
Dynamic
Services
Technical
Implications

My Plan & Offers

Speed Entitlement &
Throttling IndicatorMy Plan & Offers

My Plan & Offers
Speed Entitlement &
Throttling Indicator
Entitlement
& Usage

Installed
AddonsMy Plan & Offers
Speed Entitlement &
Entitlement
& Usage

Personalised
Offers
My Plan & Offers
Speed Entitlement &
Installed
Addons
Entitlement
& Usage

Intelligent Up-sell
& rich notifications

Intelligent Up-sell

Roaming packages
Easy to
understand
roaming
packages

Agenda
1 2 3 4
Industry
context
Global
Trend:
Dynamic
Services
Key Use
cases for
Dynamic
Services
Technical
Implications

Policy
• Definition of network
policies
• Monitor real-time data
usage & threshold triggers
Real -time
Charging
• Define charging & data
entitlements
• Create dynamic service
offers & bundles
Integrated PCC Infrastructure enables Service
Innovation
Interaction
Gateway
Evolved
Charging
Policy
Manager
Offer
Catalog
Campaign
Management
Systems
Interaction
• Real-time campaigns with
Intelligent Up-sell
• Secure 3rd party access to
network features

Offer Catalog = Key enabler for Dynamic Services
Offer = Service bundles + associated balances +
business rules & notifications

Thank You
oisin.oconnor@openet.com
slides: www.openet.com/NGBSS

Openet dynamic services & real time charging 9 oct 2013, ngbss london

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