Good customer service needs to be supported by next generation point-of-sale that empowers employees with stock visibility, customer information, rich product search or mobile capabilities.

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How to Provide Excellent Customer Service
with a Store Solution

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Elena Martinez
Retail & Content Marketing
Specialist @ Openbravo
Today’s Presenters

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Today’s agenda
! Introduction
! Commerce Suite Demo
! Q&A

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Online and Offline Commerce Have a Symbiotic
Relationship
Online Commerce needs
an offline experience:
it needs to be much closer
to the individualized,
emotional and social experience
of its offline counterpart
© 2015 Openbravo Inc. All Rights Reserved. 5
Credit: Techcrunch

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Shopping is Social and Mobile is the Medium
”Shopping is gratification. It’s
validation. It’s an immensely
and intensely social
experience”, Punit Soni, Flipkart CPO
Credit: Olapic.com
© 2015 Openbravo Inc. All Rights Reserved. 6

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What are the three most important things
to you as a customer?
a) Product differentiation and quality
b) Price
c) Customer service
d) None of the above
Credit: Rebecca Minkoff
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What do Customers Really Want?

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State-of-the-art Store Solution
9
A modern responsive web and
mobile POS solution providing a
strong transactional support
available from any device.
A powerful store backoffice
solution to achieve
higher store operations
performance.

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Named or anonymous
transactions.
Multiple Pricelists
depending on the Customer.
Customers creation and
management at the POS.
Customer Management

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Assisted Sale
Information to
associates about
applicable
discounts and
promotions.
Search by product
characteristics.
Information about
complementary
products and best
sellers.

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Inventory Visibility
In-store stock information
and in other stores

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Integrated Loyalty Management
Integrate your loyalty
program.
Manage Gift Cards
and Gift Vouchers.

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Promotions and Discounts Engine
! Automatic and
discretionary
! By percentage or
amount
! By ticket total
amount
! By customer,
customer category,
product, product
category, store,
price list or
characteristics, or a
combination of all
of them
! Best deal discounts
! Packs and Combos

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Training Mode

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Security and Fraud Control
Improve operational and fraud control
with manager’s approvals.
Complete support to opening and
closing store and terminals including
control of cash differences.

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Master Data Update
Set time to
refresh master
data in all your
POS terminals
(full or
incremental
update).

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Stores and Terminals Configuration
Create new stores and new terminals
faster with “Copy Store” and “Copy
Terminal” functions.
Complete store configuration including
price list, assortment, ticket
templates, local formats…

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Mobile In-Store Inventory Management
" Goods
movements
" Picking Lists
" Physical
inventory
" Same technology
than mobile POS

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Embedded Retail Analytics
Out-of-the-box pre-
defined analytical
reports.
Capacity to create
new cubes and
dashboards.
Embedded query
widgets in your
workspace.

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Embedded Module Management Console
Search for new modules in the
central repository or your file
system and check the installation
history.
Install, uninstall and disable modules, scan
for updates and check module information.

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Recommendation for Retailers
! Remember moving from
channel focused to customer
centric
! Train your employees so they
become real “ninjas”
! And empower them with the
best technology
! So they deliver the best possible
customer service
© 2015 Openbravo Inc. All Rights Reserved. 22

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Thank you very much for your attention
Web: www.openbravo.com/contact
Email: info@openbravo.com
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