BUILD is a collection of insights, strategies and philosophies from software founders, leaders and operators. You can access the full book at the end of the presentation.

1. BUILD:
AN INSIDE LOOK AT
WHAT IT TAKES TO
SCALE A SOFTWARE
COMPANY

2. “WE JUST NEED TO
BE HONEST WITH
OURSELVES AND DO
WHAT’S BEST FOR
OUR CUSTOMERS
AND PROSPECTS.”
DANIEL INCANDELA
SVP of Global Marketing
at Return Path

3. “WE DID A TON OF
HOMEWORK ON
THE REAL PROBLEM
IN THE MARKET
BEFORE WE WROTE
A SINGLE LINE OF
CODE, BEFORE
WE DESIGNED A
SINGLE SCREEN.”
MAX YODER
CEO
of Lessonly

4. SCOTT VOIGT
Founder & CEO
of FullStory“OUR GOAL IS TO
HELP COMPANIES
HAVE 100%
CONFIDENCE
THAT THEY ARE
GIVING 100% OF
THEIR CUSTOMERS
AN AMAZING
EXPERIENCE.”

5. ZACK ROSEN
Co-Founder & CEO
of Pantheon
“THE BEST WAY
TO LEARN IS BY
SEEKING OUT HELP
FROM THOSE WHO
HAVE DONE IT
BEFORE.”

6. DAVID OKUNIEV
Co-Founder & joint CEO
of Typeform
“IF YOU’RE NOT
OPTIMIZING ON
ALL THREE OF
THOSE PILLARS,
THEN ONE OF
THEM IS GOING
TO SUFFER.”

7. WANT MORE ADVICE
ON SCALING YOUR
BUSINESS?
Get the complete book to learn
from CEOs who’ve done it before.
DOWNLOAD BUILD

8. ANDY WILSON
Founder & CEO
of Logikcull
“YOU NEED TO
KNOW WHAT
‘MAKES YOU, YOU’
AS A COMPANY
AND CODIFY THAT.
I WISH I DID THAT A
LONG TIME AGO.”

9. DAVID BARRETT
Founder & CEO
of Expensify
“IF OUR MODEL
DEPENDS UPON
GROWING THROUGH
WORD OF MOUTH
AND WORD OF
MOUTH IS A NUMBERS
GAME, THAT MEANS
WE HAVE TO HAVE THE
LARGEST ARMY.”

10. “THE HARD THING
ABOUT WRITING A
CUSTOMER SERVICE
BOOK, IS THAT
EVERYBODY THINKS
THEY’RE ALREADY
GOOD AT IT.”
JAY BAER
President
of Convince & Convert

11. ALLEN GANNETT
Founder & CEO
of TrackMaven
“I BECAME
FASCINATED
WITH FIGURING
OUT WHY THERE
IS SO MUCH
FAILURE IN
MARKETING.”

12. “ONE OF
THE REASONS
PRODUCT HUNT
IS SO POWERFUL
IS BECAUSE IT’S
USED BY SUCH
AN INFLUENTIAL
GROUP OF PEOPLE.”
DAVE GERHARDT
Director of Marketing
at Drift

13. M.T. RAY
VP of Talent
at High Alpha
“100% —
THE KEY TO
SUCCESS IS A
SALES LEADER
WHO REALLY
TRUSTS YOU.”

14. “YOU CAN’T KILL
CREATIVITY OR AMBITION.
IF YOU DO, YOU
PROBABLY HIRED
THE WRONG PEOPLE
TO START WITH.”
YOAV SHAPIRA
Engineering Manager
at Facebook
CRAIG DANIEL
VP of Product
at join.me

15. DOUG BEWSHER
CEO
of Leadspace
“VISION
IS WHAT
SEPARATES
BRILLIANT
ENTREPRENEUR
CEOS FROM
OTHERS.”

16. MELANIE ZIEGLER
Founder & CEO
of VPE Forum
“IF IT’S NOT ABOUT
INCREASING THE
REVENUE, ACHIEVING
HIGH CUSTOMER
SATISFACTION &
GROWING THE
BUSINESS, THEN
WHY TRACK IT?”

17. WANT MORE ADVICE
ON SCALING YOUR
BUSINESS?
Get the complete book to learn
from CEOs who’ve done it before.
DOWNLOAD BUILD