1. Daily Secret
Open Coffee
NICOSIA // CYPRUS
www.dailysecret.com

3. Our story
A tried and tested business model in untapped markets
Daily Secret is the definitive insider’s guide to your favorite city.
Every day we send you one of your city’s best kept secrets in a short,
stunning email. Secrets can be anything - from a hidden restaurant
to a hush-hush event.
We created Daily Secret to unlock the relationship between
booming and underserved cities around the world and the
people that love them.
www.dailysecret.com CONFIDENTIAL

4. Our traction
A global presence one year after launch
14 editions
160,000
members
300,000 members
4,611,000 emails/month
60,000
35,000 cash +
✂
May June ... January February March April May June July August September October November December January
Vancouver Berlin
www.dailysecret.com

5. Our team
We did it once, we’re excited to do it again
“crazy founder” ☔ “the corporation”
Co-founded and sold HealthLeap Co-founded and sold HealthLeap
7 years digital media experience 5 years strategy experience
(Dow Jones,Condé Nast) (BCG, World Bank)
Columbia MBA Columbia MBA
Founder Sweetlifer.com Board Rebuilding Afghanistan
Nikos Kakavoulis Phaedra Chrousos
“the magicians”
Lead Developer HealthLeap
former CTO Liberis Head of Front Design of
Publications/ Glamour.gr, MensHealth.gr,
Conde Nast Publisher for Greece Sweetlifer.com, VogueHellas.gr
fbFund alum
Savvas Georgiou Spyros Martzoukos
“the insiders”
✂
Alex Ozlem Gonzalo Isabel Alice Victor Maria Tomas
www.dailysecret.com CONFIDENTIAL

6. Our product
We send our members a short, stunning email each day
✂
<1
minute needed to
read our secret
✌ 35%
average open rate
www.dailysecret.com CONFIDENTIAL

7. Our site and apps
In addition, members can read secrets online and on the go
the site mobile
www.dailysecret.com Android iPhone
(Sponsored)
our editions (Sony Ericsson)
✂
Athens Istanbul Shanghai San Francisco Lima
Madrid Mexico City Buenos Aires Athens in English Istanbul in English
www.dailysecret.com CONFIDENTIAL

8. Our process
We’ve standardized the recipe
Our process is standardized - easy to use technology plus our
operating manuals and training sessions makes for quite a “cake”
tech platform + manuals & trainings = local editions
other information
✂
Average time to launch an edition = 2 weeks
www.dailysecret.com CONFIDENTIAL

9. Our technology
Technology is one of our core competencies
159,987
14,401 5,439 59,934 4,432
core attributes
built in house python & ruby built to scale plug and play real time reports
www.dailysecret.com CONFIDENTIAL

10. Our members
Influencers that live each day to it’s fullest
Our members are people like us - always looking for the inside
scoop, they seek out unique experiences in a city they love.
curious active insider
current statistics
✂
72% College degree + 53% female / 47 % male 73% 25-34 yrs. olds
www.dailysecret.com CONFIDENTIAL

11. Our revenue
We have identified 5 related revenue streams
Sponsored Content Traditional Advertising
Sponsored Secrets and Sponsored
“P.S.” must comply with our 3 types of Banners and Skins go
editorial policy and offer value and around our secrets, mobile app
insight to our members sponsorship (Android and iPhone)
Added Value Services ?
Creative work for advertising,
Funding will allow us to
Geolocation services for
explore multiple revenue
advertisements
streams
Lead Gen
E-commerce links Affiliate Marketing
within our secrets Affiliate text links within
our secrets
other information
✂
~4 months, 10K+ members until an edition starts generating revenue
www.dailysecret.com CONFIDENTIAL

12. Our marketing strategy
Our members are our greatest secret
1 3 4
members share
secrets
insiders
share tips
2 5
partners write new members,
members receive email new secrets
secrets
customer acquisition cost
✂
160,000 members with $0.00 marketing spend
www.dailysecret.com CONFIDENTIAL

13. Our clients
Leading brands already advertise with Daily Secret
more clients
✂
www.dailysecret.com CONFIDENTIAL

14. Our 2 year plan
Funding will propel growth from 8 to 30 city editions by 2013
⦿ St. Petersburg
London ⦿ ⦿ Moscow
⦿ Vancouver ⦿ Berlin
Paris ⦿
⦿ Seattle
Thessaloniki
Madrid ⦿ Rome ⦿ ⦿ ⦿ Istanbul
⦿ San Francisco ⦿ New York Athens ⦿ ⦿ Beijing
⦿ Atlanta ⦿ Tel Aviv ⦿ Tokyo
⦿ LA ⦿ Austin⦿ Charlotte ⦿
⦿ Miami Alexandria ⦿ Shanghai
⦿ Delhi
⦿ Hong Kong
⦿ Mexico City Mumbai ⦿
⦿ Manila
⦿ Caracas Bangkok ⦿
⦿ Bogota ⦿ Lagos
⦿ Singapore
Lima ⦿
⦿ Sao Paolo
Santiago ⦿ ⦿ Rio de Janeiro
⦿ Cape Town Sydney ⦿
Melbourne ⦿
⦿ Buenos Aires
other information ⦿ Current (8) ⦿ Upcoming (13) ⦿ Active Pipeline (21)
✂
2013 target: 2.8 million members
www.dailysecret.com CONFIDENTIAL

15. What about Cyprus?
Coming soon!
www.dailysecret.com CONFIDENTIAL

16. thank you!
interested in finding out more?
➹
nikos@dailysecret.com
phaedra@dailysecret.com
Daily Secret
www.dailysecret.com