2. âDoing business without advertising
is like winking at a girl in the dark.
You know what you are doing â¨
but nobody else does.â
âSTUART HENDERSON BRITT
11. T H E P. O . S . T. M E T H O D O L O G Y
PEOPLE
OBJECTIVES
STRATEGIES
TA C T I C S
12. PEOPLE
⢠Get specific about who you customer is
⢠Access your customerâs social activities
⢠Find the intersection between your customers and
technologies
13. OBJECTIVES
⢠Decide what you want to accomplish
⢠Listen? Speak to? Support? Energize?
⢠Pick one
⢠Figure out how you will measure success
14. S T R AT E G I E S
⢠Plan for how you want the relationships with your
customers to change
⢠What do you want to be different?
⢠What does success look like?
15. TA C T I C S
⢠Technology choices are tactics not strategies
⢠Decide what technologies youâll use
⢠Create compelling content that is native to each
platform
24. OBJECTIVES
⢠Make "Private Aviation"
more valuable
⢠Make flying much safer
⢠Make flying more fun.*
* T H A T ' S C O D E F O R " B E P R O F I TA B L E "
25. S T R AT E G I E S
⢠Be social
⢠Focus on experience
⢠Create value
26. TA C T I C S
⢠Share the journey
⢠Be authentic
⢠Be accessible
⢠Facebook
⢠Twitter
⢠Blog
⢠Instagram
⢠LinkedIn
⢠G+ (sometimes)
27. TA C T I C S
⢠Design good experiences
⢠Smartphones
⢠Tablets
⢠Desktop
⢠Find, book, prepare, pay
for the rental anywhere
28. TA C T I C S
⢠Build trust
⢠Build a community
⢠Build a network
⢠Incrementally increase
flight hours at scale
⢠Share in the success of
your community and your
partners
31. 96%
(500+ responses from pilots in the U.S. - SEP 2011)
don't rent because it's
hard to find airplanes
28%
51%
of pilots would rent aircraft from other
operators more often if it was simpler.
32%
don't rent because of the
complicated checkout
of pilots will rent for
10-12 hours more each year
proprietary & conďŹdential
32. OpenAirplane is making ďŹying hassle free for pilots
platform
easy discovery
mobile or desktop
standards
universal checkout
local knowledge
check pilot program
ratings & reviews
proprietary & conďŹdential
network
nationwide
simple booking
easy billing