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Case Study: Marketing Advocate            Marketing Advocate Meets Tough            Security and Application Availability ...
YOuR PRODuCT. YOuR CuSTOMERS. YOuR BRAND. Marketing Advocate must be able to meet the requirements                        ...
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Case Study: Marketing Advocate

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Case Study: Marketing Advocate

  1. 1. Case Study: Marketing Advocate Marketing Advocate Meets Tough Security and Application Availability Demands With OpSource On-Demand Company Marketing Advocate, Inc. helps organizations of all sizes convert their websites into powerful relationship building “Meeting client demands for security and availability systems. The company’s flag-ship solution, Relationship becameabusinessimperative.OnlyOpSourcecoulddeliver Advocatesm, is a leading-edge SaaS solution for the assurances we needed in a complete and cost-effective business-to-business lead development, consumer package. Now we can focus on our core business without one-to-one marketing, and membership relationship development. The company’s resource center system the worry of application delivery.” enables users to attract more and higher-quality target - Gary Morris customers to their websites, engage them in a dialogue, CEO, Marketing Advocate track their site activity and personalize their experience, and integrate with sales automation and other marketing Customer Profile: systems. The result is an increase in the average length of Marketing Advocate a site visit by 50-100%, with highly qualified leads going 1694 Falmouth Road, #101 directly into the hands of an organization’s sales team. Centerville, MA 02632 www.marketingadvocate.com Marketing Advocate Requirement With large corporate clients and the demands of Industry: regulations such as Sarbanes Oxley, Marketing Advocate Web-Based Lead Development Systems must adhere to strict requirements for security and application availability. OpSource is SAS70 Type II OpSource Solution: compliant and meets specific security and performance OpSource Managed Hosting and Application Operations™ standards, enabling Marketing Advocate to cost-effectively meet its clients’ demands. Because OpSource provides a Key Benefits: complete, turnkey SaaS package, Marketing Advocate can • Critical data and human security guarantees focus on its core business and the quality of its software, • Lower total cost of ownership by up to 30 percent without the worries of application delivery. • Increased competitive advantage with SAS 70 Type II certification Complete Solution • 100% application availability and 5 minute response Marketing Advocate built its business on the Application time for emergencies Service Provider (ASP) model. Large corporate clients, • Greater business agility however, demanded security and data availability guarantees that the company’s previous hosting provider could not deliver.© 2010 OpSource, Inc. All rights reserved. Page 1 of 2
  2. 2. YOuR PRODuCT. YOuR CuSTOMERS. YOuR BRAND. Marketing Advocate must be able to meet the requirements OpSource provides Marketing Advocate with a complete dictated by its clients—requirements that include SaaS infrastructure that offers high reliability, responsive application uptime, data security, personnel security, and customer service, increased agility, and a lower total insurance guarantees. By choosing OpSource as its SaaS cost of ownership compared with server-based software hosting provider, Marketing Advocate can now maximize models. “For applications like ours, it would be foolish the competitive strengths of its software, knowing that not to use an on-demand solution,” noted Morris. “The application delivery is no longer a weak link. “Our clients’ TCO advantage is very compelling and we see the SaaS expectations for application performance and reliability are model continuing to grow. It’s possible to piece together extremely demanding,” said Morris. “I know we can count everything that OpSource does, but that approach on OpSource because of their 100% uptime guarantee and becomes complicated and costly. By providing everything 5 minute response time to emergencies. This is always a we need as a flexible packaged service, OpSource critical point in any ASP agreements we make. Now, it’s no removes all the headaches, so we can simply focus on longer a concern—in fact, with OpSource it’s become a real what we do best.” competitive advantage for us.” Why OpSource? Security is also a major factor in winning new business for Marketing Advocate views OpSource as providing important Marketing Advocate. “All our clients today are concerned competitive differentiation for its solutions—going well about security,” explained Morris. “Data security is critical, beyond traditional hosting companies with security and but human security—knowing that proper background performance guarantees that others can’t match. Marketing checks have been performed and that access privileges Advocate can point to SAS 70 Type II compliance and assure are tightly controlled—is equally important. OpSource can its largest corporate clients of being able to meet their most provide a level of specificity with regard to security that we demanding requirements. need, which a lot of hosting companies can’t do.” Company Corporate Headquarters OpSource provides cloud and managed hosting solutions that enable businesses of all sizes to accelerate 5201 Great America Parkway, Suite 120 growth and scale operations while controlling costs and reducing IT infrastructure support risks. More than Santa Clara, CA 95054 500 SaaS ISVs, cloud platform providers, carriers and enterprises rely on OpSource’s expertise, experience and 408-567-2000 agility to operate high-availability, business-critical hosting environments. sales@opsource.net www.opsource.net© 2010 OpSource, Inc. All rights reserved. Page 2 of 2