World premiere: Carrefour Hypermarkets have installed large networks of iBeacons to guide and inform in-store customers The european retail leader Carrefour has recently placed extensive iBeacon networks in all 28 of its hypermarkets in Romania. This is the first project of its kind at global level which passes the tests phase and openly interacts with the public at the level of an entire commercial network. The solution uses 600 Onyx Beacon One devices and delivers to consumers, at the level of an entire national retail network, a guided shopping experience, personalized and enriched by the content delivered to their mobile devices.

1. Smart Shopping
In-store navigation and contextual information
for customers, based on iBeacon technology

2. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
Carrefour, the european retail leader, has placed extensive
iBeacon networks in all 28 of its hypermarkets in Romania.
The solution uses 600 Beacon One devices,
produced by Onyx Beacon.

3. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
In each hypermarket of the network were placed Beacon One
devices, located individually in every store department.
The retailer has created a free mobile
application available on Google Play.

4. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
Special shopping carts with new Samsung tablets installed on
handles are waiting for the customers at the entrance.
Visitors are invited to use the Smart Shopping mobile app,
on the shopping carts or on their mobile phones.

5. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
Select the store departments where do you want to go and
note the names or categories that you intent to buy.
The application calculates a route, and shows you a path to
follow on the store map, in a manner similar to GPS devices.

6. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
As you advance, the route is updated and the tablet or your
mobile phone shows your next directions.
At each aisle where you stop, you'll get notifications,
representing special offers and active promotions.

7. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
The beacons system and their cloud management platform
can collect a number of important analytical data and statistics.
Retailers will better understand consumer behavior in the store
and will optimize routes, merchandising or human resources.

8. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
Tracking, analysis and communication commonly used in online
commerce are imported and implemented in traditional retail.
By using micro-location and presence detection, retailers can
synchronize their online and offline commercial operations.

9. www.onyxbeacon.comCARREFOUR – SMART SHOPPING
Marketing activities characterized by customization, accuracy,
efficiency and contextualization represent a higher stage
in the evolution of marketing for traditional trade.
Upgrade your Marketing to RIGHTKETING: communicate the
right message to the right consumer, at the ideal time and place.

10. Thank you.
Contact our Sales Team
for any information or support you need.
sales@onyxbeacon.com