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Why behave like a small company?
At the current churn rate,
75% of the S&P 500 will be
replaced by 2027.
Small companies have habits,
cultures and ways of working
that give them an advantage
over their larger rivals.
*Who wants to
join the
Yodel Customer Lab - Example Find process
0 5 10 15 20 25 30 35 40 45 50
Full Service Digital
Branding
Public Relations
Mobile
Website design and build
Direct Marketing
Events and Experiential
Integrated
Advertising
Creative
Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference
Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference
Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference

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Neil Collard, E3 - Leveraging Digital Trends - Birmingham Marketing Conference

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Why behave like a small company? At the current churn rate, 75% of the S&P 500 will be replaced by 2027. Small companies have habits, cultures and ways of working that give them an advantage over their larger rivals. *Who wants to join the
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Yodel Customer Lab - Example Find process
  • 25.
  • 26.
  • 27.
  • 28. 0 5 10 15 20 25 30 35 40 45 50 Full Service Digital Branding Public Relations Mobile Website design and build Direct Marketing Events and Experiential Integrated Advertising Creative