Presentation to recruitment agencies entitled: Death by Job Ads: How to Attract More Applications And Kill The Competition

1. How to Get More Applications And Kill The Competition

3. Me You lot

5. • How to optimise your job ads, get them found more often and
increase applications
• Learn how jobseekers search for jobs online and what you need to
do to make your jobs stand-out
• How to write effective job copy
• Branding – the benefits, the pitfalls, what works and what doesn’t
• Defying job boards myths and understanding the truths
• Tips and tricks you can implement immediately
Today’s sermon…

6. Perfect job ADVERTS follow the advertising code known as ‘AIDA’
Make people notice you for
an appropriate reason
Describe something they want
to know about
Make them want what you’re offering
Inspire them to apply

7. • Ill-considered categorisation/optimisation
• Copy & pasted client job SPEC – job
ADVERTS should be posted by consultants
• Uninspiring job copy with low keyword
density
• Bereft of company branding
(banners, buttons, links, profile)
• Lack of personal trigger details
(job title, salary, benefits, location)
• Poorly formatted
• No call to action
• Failure to respect the end client!!
Bad job ADVERT example
Main traits of a bad job ADVERT

8. Time-management through Broadbean technology

9. Two things make a great recruitment ADVERT:
1. Information (the story)
2. Presentation (how you tell the story)
Recruitment ADVERTS have two key functions:
1. They help fill vacancies
2. They represent great branding opportunities
Every job ADVERT helps to strengthen your brand OR destroy it. The
company with the best brand wins.
In the war for talent…

13. • Headline
• Introductory paragraph
• About the company
• Duties
• Selection criteria
• Benefits
• Call to action
Good job advert example
Structure for writing effective job ADVERTS: