2. What is a meme?
• Richard Dawkins
> how cultural information
spreads
• catchphrases, melodies, fashio
n
Photo by: David Shankbone
https://flic.kr/p/8FauMM
3. Internet memes
• image
• video
• website
• hashtag
• word / phrase
• misuse of grammar / spelling
• spreading virally
• anybody can make them
Photo by: Kris Olin
https://flic.kr/p/ect2G3
4. Why should we care?
• English is changing
• Grammar
• Vocabulary
• Communication
• Part of the every-day life
• knowyourmeme.com
5. Images
• The most common
• Captioned
• Stock character
• Specific meaning
• Specific context
Source: http://i3.kym-
cdn.com/photos/images/original/000/549/199
/1ee.jpg
7. Why use this?
• Motivational (Internet + popular music)
• Vocabulary – less frequent words, synonyms,
paraphrasing
• Lyrics help with understanding words
• Easier to remember
• Creativity, thinking outside the box
• Using a dictionary/thesaurus
• Little preparation > filler exercise, substituting
• Competitions, blogs
• Teenagers > young adults