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1. Digital Marketing Trends 2023:
How to Come Out on Top

2. Digital marketing is constantly changing and shaping
how enterprises strategize their promotions.
Digital marketing trends influence how companies manage social media content,
automate tasks, perform or outsource SEO, and conduct market research.

3. Fortunately, brands
are becoming more
versatile towards
shifting factors and
growing opportunities
in the digital market.
They have developed
various cost-effective
methods to connect
with consumers online.
This includes outsourcing web marketing by availing of SEO services in
the Philippines and mobilizing content as a prominent lead generator.

4. Certain innovations are also
expected in 2023, calling for
stronger and more flexible
digital marketing strategies.
To get ahead of the
competition, brands must be
mindful of new and persistent
trends that can magnify their
online marketing impact.

5. Marketing Automation
Tasks have become much simpler and more effective
with the growth of artificial intelligence (AI).
Smart automation tools
are now widely available
to streamline several
marketing tasks, such as
online customer service,
personalized email blasts,
and copywriting.

6. Alternatively, brands with limited resources can
use chatbots to improve their customer service.
Online customer
service is important
to attract sales and
retain clients.
Still, not all companies
have the resources to
outsource customer
support or create an
in-house department.

7. Email marketing may seem dated, but it is one of the most
cost-effective strategies today, with an ROI of $42 per dollar spent.

8. Crafting emails can be
tedious, but with AI
writing tools, emails
can be produced faster.
Some even personalize
messages, which is a
necessity in strengthening
email marketing campaigns.
AI-assisted copywriting provided significant aid to marketers
in producing content for various online platforms.

9. It has supplied
content blocks and
helped streamline
marketing procedures.
Although there are
limits to AI-generated
content as it is unable to
project tone, personality,
and voice, it is still a big
help for marketers
in automating
monotonous work.

10. Content Marketing
Content continues to be an elite driving force in marketing.
It was first perceived as only for generating engagement and increasing brand
awareness. Now, content has become substantial in various business aspects.

11. Interactive Content for Data Collection
With current issues circulating Elon Musk's Twitter,
users have become more concerned with data privacy.
Because of this,
companies are
starting to forego
data collection
mediators and
instead opt
for first-party
operations through
interactive content.

12. Under this strategy,
marketers encourage users
to participate in the brand's
market research by holding
surveys, quizzes, and polls.
Interactive content has
been proven to convert
higher than static content.

13. Content-Driven Revenue
Aside from its ability to generate user engagement, content
has become a reliable source of revenue for businesses.
Multiple platforms
have allowed users to
generate profit out of
online engagements.
Companies can consider
content creation as
a separate revenue
stream to maximize
their profitability.

14. Relevant Content for SEO
Because of this, Google has
launched the "helpful content
update," emphasizing the
importance of relevance in
search ranking. This means
the algorithm heavily favors
content that users find
helpful in their queries over
keyword-blasted blog posts.
AI writing tools have significantly contributed to
content saturation in search engine platforms.

15. Sticking to Short-Form, Vertical Videos
It is no surprise that this is a direct influence of social media giant TikTok.
But with the format
becoming popular in other
social sites like YouTube
shorts and Instagram reels,
short-form, vertical content
had become marketers'
best bet in boosting social
engagements.
It is also cost-effective as videos uploaded on TikTok
can also be posted on other similar platforms.

16. Adopting Audio-First Content
Besides short-form and vertical materials, brands have
recognized the importance of audio in content marketing.
According to TikTok, audio
influences brand linkage
and recall by nearly eight
times more than other
content elements.
Brands should take
advantage of the
impact of audio in
empowering their
advertising campaigns.

17. Social Media Marketing
Social media sites have become a robust
platform for brands to generate business. In
social media marketing, several factors continue
to strive and affect online marketing strategies.
TikTok – Reigning Social Media Platform
TikTok has dominated the social media
scene for the past few years.

18. The video platform
has inspired countless
innovations from other
fellow social platforms like
Instagram with Instagram
Reels and YouTube with
YouTube Shorts.
f
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19. Marketers also learn a
lot from observing the
behavior of users and
brands on the platform.
To this day, TikTok is an
excellent social networking
site for brands to boost
engagements and, possibly,
develop a content-powered
revenue stream.

20. Influencers and User-Generated Content
Collaborating with influencers is still a viable marketing campaign.
Brands should take this
opportunity to be affiliated
with users that consumers
perceive as credible individuals
in the given industry.
But in addition to
celebrities and highly
paid influencers,
people are looking
for legitimate and
trustworthy sources
for recommendations.

21. LinkedIn – Elite B2B Marketing Platform
LinkedIn has recently increased engagement by over 22% in the last year.
Although only second to Facebook, LinkedIn is a highly beneficial platform
for B2B companies to generate leads and increase brand awareness.

22. SEO Marketing
SEO calls for fast, credible, and mobile-friendly websites.
This was demonstrated
by the emergent factors:
core web vitals, E-A-T,
and mobile-first
indexing. These are three
of the 5 Things to Look
Out For in SEO 2023.
These serve as guidelines for companies to
maximize their SEO in the next twelve months.

23. Speed, performance,
and stability – Core Web Vitals
Google has confirmed that it considers speed,
performance, and stability when ranking websites.
Although links,
content, and search
intent are given
greater importance,
passing web vitals
standards can be
the site's needed
push to climb higher
in results pages.
This demonstrates the
need for technically
optimized sites apart
from other SEO tactics.

24. Credibility - Expertise, Authoritativeness,
Trustworthiness (E-A-T)
Credibility is an SEO
factor that considers a site's
expertise, authoritativeness,
and trustworthiness. This is
determined by the website's
linking and affiliation
to other high domain
authority (DA) web pages.

25. For instance, if a high DA site mentions
a company's site, this greatly contributes
to the site being perceived as credible by
the algorithm. This process is part of
link-building procedures, which influences
the site's trustworthiness in the eyes of
the algorithm.

26. Adaptive Web Design - Mobile-First Indexing
Multiplatform online activities are giving rise to the need for
adaptive web designs—specifically, mobile-friendly websites.
About 58.99% of online
traffic comes from mobile
devices. Additionally, Google
implements a mobile-first
indexing policy, which uses
a site's mobile version to
crawl and index its content.
It is strongly recommended that companies
create a mobile version of their web pages.

27. Achieve Massive Growth in 2023
The digital marketing industry is constantly evolving.
Brands must stay
up-to-date in online
marketing to take
advantage of rising trends
and emergent factors.
Create stronger and more
impactful marketing
campaigns with the latest
digital marketing trends.

28. Need help with marketing?
Digital Marketing Philippines
(DMP) is an SEO company that
offers full website optimization
and social media management
services.
We provide timely and relevant resources to help you navigate today's marketing playground.

29. Want one for your business? Go to:
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Resources:
https://digitalmarketinginstitute.com/blog/what-are-the-top-digital-marketing-trends-for-2023
https://www.forbes.com/sites/forbescoachescouncil/2022/11/15/2023-digital-marketing-trends-to-take-advantage-of-now
/?sh=2e1500f361f4
https://99designs.com/blog/marketing-advertising/digital-marketing-trends/
https://business.adobe.com/blog/the-latest/content-marketing-trends
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