Instructed by Linda Dessau. Watch the full class here: http://www.onlinemarketinginstitute.org/classes/content-marketing/how-to-increase-conversions-with-customer-sourced-content/

1. Customer-Sourced
Content:
How to Turn Customer Conversations
Into More Customers
Linda Dessau
Business Blogging Specialist
Content Mastery Guide

2. Today You Will Learn
• How to create a steady
stream of customer-
focused content

3. Founded Content Mastery Guide
July 2005
Blog posts featured at: SteamFeed,
Business2Community, 12 Most,
Ragan.com, Social Media Today, and other sites
Services:
Blog ghostwriting and blog management
Book ghostwriting and editing (non-fiction)
About Linda Dessau

4. Agenda
• How and where to listen for questions
• One question = blog, social media, newsletters,
products and services
• B2B and B2C customer-sourced content
examples

5. Customer Questions Are Everywhere
Conversations you’re
having
“Is there anything else you were wondering about?”

6. Customer Questions Are Everywhere
Conversations you’re
listening to/watching
• Web news and trends
• Social media
• Polls and surveys
• Contact forms
• Autoresponders

7. Customer-Sourced Content – Options
“How to” blog posts à Newsletter à E-book
Slideshow presentation/Slideshare à Video/YouTube
Social media à Questions/discussion à Blog post
Expert interview à Audio/video à Text
Demo video à Blog post
Question/problem à Solution/service/product

8. B2C Example

9. B2B Example
Cisco Small Business blog

10. Move The Needle

11. Move The Needle
“What is one question you would like me
to answer about _______ [your topic] in an
upcoming blog post?”
Move the Needle

12. 1. Invite questions and make space
2. Use online listening tools
3. Use polls, surveys, contact forms and email
4. Use multiple formats
5. Re-use content in different places
Key Takeaways

13. Connect With Me
linda@contentmasteryguide.com
@lindadessau
www.ContentMasteryGuide.com

14. www.onlinemarketinginstitute.org
Thank You!
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