Every website has to improve their speed or otherwise they are just giving away easy customer conversions, higher rankings and overall better user experience.

1. WordPress
Page Speed Optimization
How I made a WordPress site load 4x faster in
10 simple steps

2. IM SORRY…
This may sound harsh.
I know most of you are SEO’s and PPC’s
but most of your efforts will be useless
because according to my experience and to Google’s
engineers,
on page optimization, specially PAGE SPEED, is very
important to achieve high ranking and profitable
websites.
I know this is very embarrassing…
but PLEASE LISTEN and don’t sleep during my
presentation, this is for your own good, even though I
know it’s the most unholy hour and most of your are
sleepy already.PLEASE LISTEN!

3. Thank you very much,
Kenneth
Event Speaker
PS:
• Owner and CEO of
• Specialize in website design and outsourcing
• Have deployed more than 500 websites
• Some of our clients include
• Blogs about web design and technical SEO
– www.sytian-productions.com

4. TABLE OF CONTENTS
1. Why is Page Speed important?
2. Tools to monitor page speed
3. 10 steps to optimize Page Speed – WP sites
4. Case study

5. WHY IS
PAGESPEED
IMPORTANT?

6. #1 Increased SERP ranking
“Google is incorporating site speed as one of the
ranking signals that we use in determining search
ranking” - Matt Cutts

7. #2 decrease in bounce rate
“You could lose up to 33% of your visitors if your
page took more than 4 seconds to load”

8. #3 increased conversion rate
“a one second delay can cost you
7% of sales.” – thestrangeloop.com

9. #4 happy visitors

10. TOOLS TO USE

11. Tools.pingdom.com

12. Google PageSpeed Insights

13. THE
CASE STUDY

15. Google PageSpeed Insight
29
56

16. Pingdom
52 Requests
5.49 secs
3.0 MB

17. LET’S GET OUR
HANDS DIRTY!

18. 10 SIMPLE steps
1. Back up website
2. Build a good foundation
3. Image optimization
4. HTML, JS and CSS – minify, combine, compress
5. Leverage Browser Caching
6. Delete Unused Plugins and WP Themes
7. Appropriate Social Media Buttons
8. Database Optimization
9. Other performance optimization
10. Double check entire website

19. #1 BACK UP WEBSITE

20. #2 BUILD A GOOD FOUNDATION
CHOOSE A DECENT WEB HOSTING PROVIDER
SHARED HOST VPS DEDICATED SERVER
500-900 sites per server 1 website per server
Resources are shared Each site is dedicated a
certain amount of CPU
and RAM
Entire server is yours
USD 3-9 per month USD 15-60 per month
Depending on CPU speed
and RAM
USD 100-500 per month
Location of server must be close to your target audience

21. CHOOSE A GOOD WORDPRESS THEME
a.) Test them on the following
No coding errors Load speed 2 seconds below
Score of at least 85

22. b.) Avoid using WP themes that are image heavy

23. #3 IMAGE OPTIMZATION
A.) Install an image optimizer plugin
CASE STUDY SITE – Reduced image size by 3.42 MB (13.88%)

24. b.) Upload correct image dimensions

25. c.) Use correct image types
GIF
– images with rich colors, no transparency
= 215 KB JPEG= 69 KB
PNG8= 186 KB PNG24 = 527 KB
JPEGs

26. images with flat colors
GIF = 5.61 KB JPEG= 9.47 KB
PNG8= 9.82 KB PNG24= 19 KB
GIFs –

27. Transparent images with flat colors
GIF = 19.9 KB JPEG = XXX
PNG8= 16.4 KB PNG24 = 41.2 KB
PNG8 –

28. GIF = XXX JPEG = XXX
PNG8 = XXX PNG24 = 41.2 KB
PNG24 – transparent images with rich colors

29. D.) Lazy load images

30. E.) Lessen banner images
Do you really need 12 banner images?!

31. F.) Look for large images and make them
smaller (if possible)

32. G.) use image/CSS sprites
Combined 84 files into 1
From 5.4MB to 344KB!

33. #4 HTML, JS and CSS file optimization
-minify, combine and compress
Normal CSS = 16 KB Minified CSS = 6.6 KB

34. #4 HTML, JS and CSS file optimization
-minify, combine and compress
#5 Leverage browser caching

35. #6 PLUGINS AND THEMES
Deactivate and Delete plugins not being used

36. Only use plugins that frequently updated
and have good reviews

37. Delete or replace slow plugins

38. Delete WP themes not being used

39. #7 SOCIAL MEDIA BUTTONS
Only use significant social media buttons
Use only in appropriate pages

40. #8 OPTIMIZE DATABASE
Removes the following:
Post revisions, Spam comments, Comments in trash,
Auto draft posts, Posts and pages in trash, Etc..
Can be scheduled to run automatically
ALWAYS BACK UP DATABASE BEFORE OPTIMIZING!

41. #9 OTHER PERFORMANCE IMPROVEMENTS
A.) Remove unnecessary files from server
Web hosting file manager FTP Client

42. B.) Decrease number of latest posts
appearing in your homepage

43. C.) Always update your WP and Plugin versions

44. #10 DOUBLE CHECK ALL PAGES
AND TEST ALL FUNCTIONALITIES
Inquiry and contact forms
Newsletter sign ups
Member registration
Try to purchase products
Post a comment
Member login forms
etc

45. CASE STUDY

47. Google PageSpeed Insight

48. TLDR
1. PageSpeed is important
2. Tools to use to monitor page speed
3. Steps to optimize page speed
a) Back up website
b) Build a good foundation
c) Image optimization
d) HTML, JS and CSS file optimization
e) Leverage Browser Caching
f) Delete unused Plugins and Themes
g) Appropriate use Social Media Buttons
h) Database Optimization
i) Double check website integrity

49. Thank you! Keep in touch!
kenneth.sytian
@KennethSytian
kenneth.sytian
Sytian-productions.com