Jun baranggan google paid and organic search - integrated strategy that works
1. COMPANY LOGO
Google Paid and Organic Search -
Integrated Strategy That Works
Cebu Digital Marketing Meetup - July 4, 2015
Jun Baranggan
Cebu Digital Hub
2. Basic SEO and PPC integration Points - SEW
1. Use PPC keyword data to inform the organic content and optimization strategy.
Use organic referral data to inform the creation and optimization of new PPC ad
groups.
2. Leverage PPC ad copies in organic snippet text to optimize click-through rates.
Much easier to test what's working in paid campaigns, which always put relevant
messaging and a call-to-action forward, than to iterate and refine in organic
placements.
3. More visibility is better. A bigger footprint in search wins.
3. Use PPC keyword data to inform the organic
content and optimization strategy. Use
organic referral data to inform the creation
and optimization of new PPC ad groups.
4.
5.
6. Leverage PPC ad copies in organic snippet
text to optimize click-through rates. Much
easier to test what's working in paid
campaigns, which always put relevant
messaging and a call-to-action forward, than
to iterate and refine in organic placements.