Trust Me, I Cuss: Swearing & Its Place in Business Leadership | Oneupweb

•

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Do you swear? Then you may have an edge in your professional circle. Lisa Wehr, the CEO of digital marketing agency Oneupweb, swears by swearing. Why? She knows a few things. Using selective and well-timed profanity can indicate that you belong in a group. It shows people that you're honest and comfortable in your own skin. And demonstrating these two qualities is an easy way to gain trust—something business leaders are naturally gifted at. So stop skirting the subject, and start cussing. You may find yourself primed for success in business (and life). Learn more about Oneupweb's trustworthy leader at http://www.oneupweb.com/about-us/our-leaders/#lisa-wehr.

Business

TRUST ME,
I CUSS

THE PSYCHOLOGY OF SWEARING
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM

It didn't come from

OVEREXPOSURE
as a child

But only after years of

LIFE EXPERIENCE

Working in

LAW
_
ENFORCEMENT
during my 20s

Image source:
Yumi Kimura,
http://commons.wikimedia.org/wiki/
File:Do_Not_Cross,_Crime_Scene.jpg

Years of
competitive

DOG SLED
RACING
in Alaska

And now as the owner of a

DIGITAL MARKETING AGENCY

and there’s a

PSYCHOLOGY
surrounding it

Psychiatrist, Dr. Neel Burton

HAS DEMONSTRATED
that

when you cuss

YOU LEVEL THE PLAYING FIELD

when you cuss

YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE

YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE
WITH MEMBERS OF A GROUP

can signal that we are

OPEN, HONEST
& barrel loads of fun

can be a surprisingly

POWERFUL TOOL
in gaining trust

TRUST

is vital when you place your faith in another
individual—in business and in life.

If doing business with a partner you can
trust is high on your list, give me a call.
You can certainly trust me—

I'LL PROVE IT.
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM

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Trust Me, I Cuss: Swearing & Its Place in Business Leadership | Oneupweb

1. TRUST ME, I CUSS THE PSYCHOLOGY OF SWEARING ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM

2. It’s true I DO

3. It didn't come from OVEREXPOSURE as a child

4. But only after years of LIFE EXPERIENCE

5. SPORTS through my school years

6. Working in LAW _ ENFORCEMENT during my 20s Image source: Yumi Kimura, http://commons.wikimedia.org/wiki/ File:Do_Not_Cross,_Crime_Scene.jpg

7. Years of competitive DOG SLED RACING in Alaska

8. And now as the owner of a DIGITAL MARKETING AGENCY

9. some things are better expressed

10. BY SWEARING

11. It’s all about INFLECTION

12. It’s all about INTENT

13. BUT THERE'S MORE TO IT

14. and there’s a PSYCHOLOGY surrounding it

15. Psychiatrist, Dr. Neel Burton HAS DEMONSTRATED that

16. when you cuss YOU LEVEL THE PLAYING FIELD

17. When you cuss

18. When you cuss YOU SHOW YOU BELONG

19. when you cuss YOU SHOW YOU BELONG & ARE WHOLLY COMFORTABLE

20. YOU SHOW YOU BELONG & ARE WHOLLY COMFORTABLE WITH MEMBERS OF A GROUP

21. and IF DONE CORRECTLY

22. Cussing

23. can signal that we are OPEN, HONEST & barrel loads of fun

24. Cussing

25. Swearing

26. Profanity

27. can show that we REALLY MEAN IT

28. or that SOMETHING IS VERY IMPORTANT

29. Swearing

30. can be a surprisingly POWERFUL TOOL in gaining trust

31. SO THERE HAVE IT

32. TRUST is vital when you place your faith in another individual—in business and in life.

33. If doing business with a partner you can trust is high on your list, give me a call. You can certainly trust me— I'LL PROVE IT. ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM