During the workshop, attendees will learn about developing an online presence for their business through cost-effective strategies, understanding how social media can benefit their business, and gaining insights on enhancing their web presence. The workshop is aimed at local businesses and will explain online and social media marketing terminology in basic, common sense terms. Attendees will leave with the knowledge to implement a basic but effective online and social media strategy, along with reference notes. The workshop will be presented in two parts, with the first focusing on online promotion and the second on effective social media use.

1. Demystify Online & Social Media Marketing
Presented by Brad Keeling and Paul Wallbank
During the workshop, you will learn how to develop a cost effective online presence, understand how social
media can work for your business and gain insights on strategies to enhance your web presence.
If you’re a tradesman, local shop, restaurant, cafe or any other business catering to a neighbourhood, suburb or
region, these workshops are a must. The terminology is explained in basic, common sense terms. At the end of
the workshop you’ll have the knowledge to run a basic and effective online and social media marketing strategy.
A full set of reference notes will be provided to workshop participants.
Paul Wallbank Does Anyone Use Social Media?
When:
 In Australia
 Over 3 million people use Twitter
Friday 26th October
 And more than six and a half million use
Facebook
Time:
 We are ranked 4th in the world – USA 1st,
UK 2nd, Canada 3rd Part 1
 The average age of a Twitter user is 39.1
years 9.30am to 12.30pm
 64% of Twitter users are over 35 with Paul
 Twitter users are 53% Male 47% Female
 More than 70% of Internet users in Australia visited
a social networking site in June 2011, up from 29% Part 2
the previous year 1.00pm to 4.00pm
 Australian Internet users spend on average 7 hours
and 17 minutes per week on social media sites with Brad
 63.4% of marketers say they are planning to
increase their focus on social media over the next 12
months.
Where:
Business Growth Centre
Brad Keeling Two Presenters – Two Parts 48 Oakdale Rd Gateshead
Part 1 – Paul will show you how to use various Internet
tools to promote your business and products online to
the world. Topics covered include: Cost:
 basic web design essentials Part 1 or Part 2
 choosing keywords
 using online basic search optimisation strategies
only $49 per person
 making images and video work for your site
 using free local directory services
Part 1 & Part 2
Part 2 – Brad will show how to use social media $89 per person
effectively to service your customers and market your Including light lunch
business. Topics covered include:
 choosing the right social media tools Prices include GST
 integrating social media with your business
 building a social media following To register:
 dealing with trolls and haters
 Gathering business intelligence through social media click on this link
Paul Wallbank is one of Brad Keeling is co-founder http://www.trybooking.com/CACX
Australia’s leading experts on and Head of Marketing &
how industries & societies are Business Development for
changing in this connected, international mobile & social
globalised era. Paul helps media marketing services
businesses and community The Slice Wireless Group.
02 49423133 organisations identify the He has had a keen
opportunities in this time of involvement in the turbulent
rapid change. In explaining decades of technology since
48 Oakdale Road trends and technologies such joining the direct marketing
Gateshead NSW as social networking & cloud world in the 1970’s.
computing, Paul deciphers the Brad is passionate about
jargon and helps his audience technological innovation,
enrol@mybgc.org.au understand opportunities and particularly in the area of
risks in the new economy. social media.
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