The document discusses inspiration and how it can be cultivated. It provides examples of how artists, writers, designers, and academics find inspiration in their work. It explores taking risks, immersing oneself, making connections across genres, embracing new perspectives, and learning from others. Inspiration is presented as something that requires actively open our minds through techniques like juxtaposition, taking control of our environments, and not being afraid of uncomfortable ideas or experiences. The overall message is that inspiration comes through work, but can be fostered by learning from others and pushing ourselves outside of our normal ways of thinking.
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The Sea of Sameness
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True PartnerTrue Partner
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1. Let’s see how others define
inspiration, and how they make
it happen!
2. Let’s see what inspiration
can do for us!
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Tom Friedman
! Visual artist
! Makes some pretty insane stuff
! Selected one simple object
! Brought it into his studio
! Sat with it
! All day
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Tom Friedman
! Make time; be patient
! Attempt to see the world
in new ways
! Take risks
! Take action
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Louise Bourgeois
! Highly regarded visual artist
! Pretty eccentric
! Fascinated with themes of
domesticity, family, sexuality,
the body and death
! Abstract Expressionism,
Surrealism and Feminism
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“A work of art doesn’t have
to be explained. If you do
not have any feeling about
this, I cannot explain it to
you. If this doesn’t touch
you, I have failed.”
- Louise Bourgeois
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Louise Bourgeois
! Immerse yourself.
! Don’t be afraid to
experience uncomfortable
things.
! “If you don’t experience
an intense reaction,
what’s the point?”
! I kind of wish she
was my grandma.
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Authors
! Almost always have a routine
! Constantly balancing complex
plotlines across multiple works
! Are constantly looking to
reinvent something
! Sweat the details
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Learning from Writers
! It’s ok to get lost in what
you are working on, but
you need a map to show
you the way.
! Organize your chaos.
! See the big picture.
! If you didn’t write it down,
it never happened.
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Karim Rashid
! Has designed tons of
stuff you have seen, some
of which you might own
! Lives inside his own world
! You have no idea who he is.
! He has a pretty big ego.
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Todd M. Thrash and Andrew J. Elliot
! Psychologists
! Really smart
! Really normal
! Guys you’d see
shopping at Target
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What Is Inspiration, Really?
Evocation Transcendence Approach
Motivation
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Inspiration is ultimately
about making connections.
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Our brain loves making
connections. It’s part of
what makes us human.
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We Love Making Connections
! It’s why we tells jokes.
! It’s why we tell stories.
! It’s why we binge watch GOT.
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Benefits of Trying to Stay Inspired
! Helps you work out strategies
! Helps you see the world through a different lens
! Creates empathy
! Ensures you will be the person with “the idea”
! Promotions
! Wealth
! Fame
! Happiness
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Where Good
Ideas Come
From:
The Natural
History of
Innovation
- Steven Johnson
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Rick Rubin
! Record producer
! Practices transcendental
meditation
! Pretty hairy
! Inspired by everything
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Recognize Anyone?
Shakira
Coheed And Cambria
AFI
The Avett Brothers
Red Hot Chili Peppers
Johnny Cash
Tom Petty and the Heartbreakers
The Black Crowes
Jazzy Jay
Dixie Chicks
Slayer
Beastie Boys
Weezer
Jay Z
Adele
Kanye West
Metallica
AC/DC
Joe Strummer
Aerosmith
Linkin Park
Nine Inch Nails
Lana Del Rey
Lady Gaga
Justin Timberlake
Josh Groban
Danzig
The Cult
Slipknot
System of a Down
Black Sabbath
Jakob Dylan
ZZ Top
Eminem
Kid Rock
Run-D.M.C.
Ed Sheeran
Justin Bieber
Wesley Willis
James Blake
Type O Negative
D.R.A.M.
U2
Willie Nelson
Neil Diamond
Audioslave
Donovan
Cypress Hill
The Jayhawks
Slayer
Rage Against the Machine
Sheryl Crow
Redman
LL Cool J
Sir Mix-A-Lot
The Cult
Big Audio dynamite
Public Enemy
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Recognize Anyone?
Shakira
Coheed And Cambria
AFI
The Avett Brothers
Red Hot Chili Peppers
Johnny Cash
Tom Petty and the Heartbreakers
The Black Crowes
Jazzy Jay
Dixie Chicks
Slayer
Beastie Boys
Weezer
Jay Z
Adele
Kanye West
Metallica
AC/DC
Joe Strummer
Aerosmith
Linkin Park
Nine Inch Nails
Lana Del Rey
Lady Gaga
Justin Timberlake
Josh Groban
Danzig
The Cult
Slipknot
System of a Down
Black Sabbath
Jakob Dylan
ZZ Top
Eminem
Kid Rock
Run-D.M.C.
Ed Sheeran
Justin Bieber
Wesley Willis
James Blake
Type O Negative
D.R.A.M.
U2
Willie Nelson
Neil Diamond
Audioslave
Donovan
Cypress Hill
The Jayhawks
Slayer
Rage Against the Machine
Sheryl Crow
Redman
LL Cool J
Sir Mix-A-Lot
The Cult
Big Audio dynamite
Public Enemy
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Rick Rubin
! Embrace a variety of genres.
! Draw observations and
techniques from other
schools of thought.
! Contribute to the
conversation.
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The Modern Coffeehouse: Digital Edition
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A Quick Case Study
Cultivating Inspiration:
One North Hackathon
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Why a Hackathon?
! R&D – chance to explore cutting-edge technologies
! Opportunity to develop specific skills or techniques.
! Opportunity to experience different roles
! Opportunity to work on different types of projects
! Free food and beer
! We like each other.
! We think this stuff is fun.
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Takeaways
! We generated an amazing amount of ideas in a short amount of
time.
! Enormous benefit to bringing together interdisciplinary team
members.
! Highly recommend doing outside normal work days/hours.
! Does not require a technical component. Think of other
deliverables: paper prototypes, designs, mood boards with cutouts
or campaign decks.
! Stock up on post-its, pizza and beer.
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BY DESIGN
Feeding Your Brain
True Stories about Inspiration