Absolute Radio Engagement Metrics May 2013

1. 106
39
15
134 142
193 183 179
139 154
196 204
158 147
178
155
5
10
9
13
10 27
60
58
59
45
48
45 55
69
82101
149
121
59
47
41
38
14
12
12 9
13
8
36
12
15
20
24
25
22 17
18
19
54
29
26
8
8
11
8 8
8
20
10
11
7
2009
Q2
2009
Q3
2009
Q4
2010
Q1
2010
Q2
2010
Q3
2010
Q4
2011
Q1
2011
Q2
2011
Q3
2011
Q4
2012
Q1
2012
Q2
2012
Q3
2012
Q4
2013
Q1
Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
Source: Respective app stores

2. 216
194
202
211
222 220
233 234
206
236 233
243
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
Unique Users (000s)
Absolute Radio Network
Worldwide Mobile App Usage
Sources: Google Analytics
0.89 0.88
0.95 0.97
1.05
1.08
1.12
1.17
1.05
1.28
1.21
1.08
Jun2012
Jul2012
Aug2012
Sep2012
Oct2012
Nov2012
Dec2012
Jan2013
Feb2013
Mar2013
Apr2013
May2013
Visits (millions)

3. Absolute Radio Network
Total Account Registrations (000s)
0
200
400
600
800
1,000
1,200
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Legacy Desktop Mobile Facebook
Source: Internal server logs

4. 537
422
398
352
453
562
501
474 463
445
372
552
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Absolute Radio
Worldwide YouTube Video Views (000s)
Source: YouTube

5. 3,169
1,023
234
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
Source: YouTube

6. 388
364
392
380 387
375 368
425
379
396 406
367
Jun
2012
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Absolute Radio
Worldwide Unique Site Visitors (000s)
Source: Google

7. Absolute Radio
Worldwide Site Traffic
793
759 781 766
821
784
748
896
791
820 831
794
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Visits (000s)
Source: Google
4.0
3.2
3.8
3.6
4.0 4.0
4.4 4.5
3.9
4.1
3.9 4.0
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Page Views (millions)

8. Absolute Radio
RadioPlayer
278 278
262
248
262 261
228
247
239
261
244
259
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Apr
13
May
13
Unique Visitors (000s)
Source: Google
761 780
732
765
866 852
689
838
781
825 807
861
Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
13
Feb
13
Mar
13
Apr
13
May
13
Visits (000s)

9. Absolute Radio
Social Media
90 96 98 100 103 105 106 108 110 111 111 113
111
114 119 123 128 132 135 138 142 145 149 151
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Total Facebook Likes (000s)
Absolute Radio Other Network Pages
Source: Facebook and Twitter
34 36 39 46
57
71
80
95
106
116
128
139
13 14 15
16
17
18
19
21
23
24
25
27
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Total Twitter Follows (000s)
Absolute Radio Other Network Profiles

10. 16.0
1.4
8.1 8.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Absolute Breakfast 80s Others
Absolute Radio Network
Facebook Talking About (000s)
Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13
Source: Facebook

11. 37.9
45.1
57.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Oct08
Nov08
Dec08
Jan09
Feb09
Mar09
Apr09
May09
Jun09
Jul09
Aug09
Sep09
Oct09
Nov09
Dec09
Jan10
Feb10
Mar10
Apr10
May10
Jun10
Jul10
Aug10
Sep10
Oct10
Nov10
Dec10
Jan11
Feb11
Mar11
Apr11
May11
Jun11
Jul11
Aug11
Sep11
Oct11
Nov11
Dec11
Jan12
Feb12
Mar12
Apr12
May12
Jun12
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Absolute Radio Network
Prompted Awareness
16+ 25-54 25-54 London
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

12. 77.8 76.8
70.1
62.9
51.6
45.2 44.2
41.5
37.9
29.5
24.4
20.7
18.9
16.5
0
10
20
30
40
50
60
70
80
90
National Prompted Awareness
Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

13. 78.9
75.2 74.5
71.5 71.0
51.6
48.4 48.0 47.3
40.3 39.4
0
10
20
30
40
50
60
70
80
90
Capital Kiss Heart Classic FM Magic LBC Smooth Absolute
Network
Talk Sport Xfm Absolute
Radio
London Prompted Awareness
Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

14. 3.1
3.0
1.1 1.1
3.4
3.3
1.4 1.3
3.4
3.3
1.2 1.2
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Weekly Reach (millions)
W1:12 W4:12 W1:13
Source: RAJAR

15. 5.2
4.9
1.8 1.7
5.8
5.6
2.2 2.1
5.6
5.4
1.9 1.9
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Monthly Reach (millions)
W1:12 W4:12 W1:13
Source: RAJAR

16. 21.3 20.9
7.3 7.2
24.4
23.5
11.3 10.6
26.0 25.7
10.5 10.4
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Weekly Hours (millions)
W1:12 W4:12 W1:13
Source: RAJAR