1. October 2011 London listeners aged 25-44 60% Male 50% P1 In-Car DAB Questions

2. 86% of our London target listeners say they have heard of DAB digital radio 100% in Aug 2008 Source: EMR Music Panel October 2011 N=195

3. Nearly 80% of our DAB-aware London listeners are car drivers Source: EMR Music Panel October 2011 Base=aware of DAB digital radio

4. 69% of our London listeners are interested in an in-car DAB radio, 45% are really interested 42% interested in Aug 2008, 28% really interested Source: EMR Music Panel October 2011 Base=aware of DAB digital radio and a car driver

5. More station choice and improved sound quality are seen as the main benefits of DAB digital radio Source: EMR Music Panel October 2011 Base=aware of DAB digital radio