OneDesk is social software that connects employees, partners and customers to the product or service development process. It consists of a suite of applications including social media monitoring, feedback management, innovation and ideas management, customer service, requirements management, project portfolio management, product roadmapping and issue tracking. With OneDesk, you will build the right product or service faster and more efficiently.

1. Bridging the
Gaps with
a Unified
Product
Platform
Spring 2012

2. Webinar Overview
The Problem: Gaps between product teams lead to
lost data, inefficiency and poor market alignment
Meet ‘The Silos’: extended product team roles
Current Solutions: overly simple vs. overly complex
The Collaborative Gaps: The pain points
The Solution: A Unified Product Platform (Demo)
Page 2

3. The Problem
The most critical value contributor for product
companies…
THE PRODUCT
…is still managed by disconnected, non-integrated silos
Page 3

4. Meet ‘The Silos’ Helpd
esk
Enginee Sales
&
ring Marketi
ng
Product
Manage
ment
Idea &
Innovatio
n Project
Manage Manage
ment ment

5. Why the Dysfunction?
Product Lifecycle Management (PLM) has been slow to
the plate in creating, easy, integrated, Web 2.0 type
solutions. CRM is moving in.
A widening array of point solutions exist covering all the
bases (helpdesk, issues, ideation, requirements, projects
etc.) but they aren’t integrated.
Enterprise solutions that do exist generally don’t mirror
the 2.0 standard of simplicity, ease of use and integration
Enterprise buyers use social media and expect that
simplicity
Page 5

6. The Result?
“Buyers have the choice
between overly simple point
solutions that are easy to use
but aren’t integrated or
custom solutions that are
overly complex, costly and
don’t take advantage of new
social and collaborative
capabilities”
Page 6

7. Gap 1: Innovation Team Problem
“ I need to gather all of the ideas
for new products and
enhancements, analyze, vet and
score them, and turn that into a set
of recommendations for executive
management”
TYPICAL PROCESS:
Activity Tools
Team data gathering Notes, Spreadsheets, Emails
Vetting, Running Polls Surveys, Speadsheets, emails
Run Analysis Speadsheets
Prepare Proposal for Exec PowerPoint, Word doc
Page 7

8. Gap 2: Product Management Problem(s)
“ I need to translate the selected
ideas from customers, partners,
sales, marketing, innovation and
execs, and propose requirements
for the next release … and
somehow maintain ownership.”
TYPICAL PROCESS:
Activity Tools
Idea inventory/gathering Notes, Spreadsheets, Emails
Vetting, Running Polls Survey app, Speadsheets, emails
Analyze results Survey app, Speadsheets
Prepare & present proposal PowerPoint, Spreadsheet
Page 8

9. Gap 3: Engineering Management Problem
“ I need to ensure that I
have all of the necessary
requirements, plan and
assign tasks to my team and
ensure that all
defects/tickets are tracked”
TYPICAL PROCESS:
Activity Tools
Technical review of requirements Requirements App, Excel
Planning & assigning tasks PM app
Import tickets into Issue Tracker Spreadsheets, project app
Deliver user stories Project app
Page 9

10. Gap 4: Helpdesk Team Problem
“ The latest release has
produced a wave of tickets
and I need to communicate
priorities to engineering
asap, and I need to know as
soon as they are resolved”
TYPICAL PROCESS:
Activity Tools
Gather all related tickets (HD) Helpdesk app
Export tickets (HD) Speadsheets, Emails
Import to issue tracker (Eng.) Issue Tracker app
Follow up with Eng. Emails
Page 10

11. Gap 5: Project Management Problem
“ I’m over time and over
budget on my project due to
unforeseen issues and scope
creep, and I need to account
for the discrepancies to the
executive”
TYPICAL PROCESS:
Activity Tools
Review all requirements Product Management app
Validate assignments Emails, interviews
Run forecast Spreadsheet
Prepare & Submit report PowerPoint, Spreadsheet
Page 11

12. The Opportunity
To bring siloed teams together through a user
experience that reflects the simplicity, ease of
use and social connectedness of consumer
apps, with the depth and integration of an
enterprise suite.
Page 12

13. The Solution: A Unified Product Platform
Page 12

14. Thank-you
Catherine Constantinides
Marketing Specialist
catherine@OneDesk.com
514-731-6878 ext. 151
Brendan Walsh
Marketing Manager
brendan@OneDesk.com
514-731-6878 ext. 112