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New Marketing
starts with
people
endS with
customers
&
ONTHEGRID
@onthegridagency
We Grow Companies
before you start
marketing get out
and talk to people
because marketing
has changed
there’s so much
competition for
people’s attention
businesses are
struggling to be
heard
people have
more choice
than ever
before...
they’ve
learned to
block the
noise
if you’re only pushing
your product...
your business is easy to
ignore.
but when
you sell a
problem...
you will
connect
and break
through!
isn’t that customer
research?
customer research is too
slow and too expensive
so they don’t bother
Many people believe...
have made it an
invaluable part of the
product development
cycle
Yet startups...
efficient ways to get
customer input
Startups have found...
Resourceful
finding
participants
1
condense
prep time
and interviews
2
focus on
“why?”
questions
3
optimize the
processing time4
Their methods
are not a secret!
don’t tell anyone, but...
you can do your own
customer interviews
google ventures
The GV research sprint
A 4-day process for answering
important startup questions
zachary cohn
Popular Slideshare
18 tips and tricks for
conducting a killer customer
interview
justin wilcox
Influencial blogger
How to interview your
customers
ONTHEGRID
@onthegridagency
follow us!
need a modern
marketing
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New Marketing starts with people and ends with customers