With over 500 different logo designs submitted in our 99designs contest, we growth hacked our way to selecting a winner. And since we’ve received a ton of compliments on the final design we wanted to share our process with you. In this deck we share how to growth hack with 99designs and other tools like Canva, Facebook, SurveyMonkey, and Mechanical Turk -- to collect votes from friends and non-friends on the designs that were created in your 99designs logo contest. All to help you choose the right logo for your business. http://www.onthegridagency.com Get our 127 page free ebook on 99designs: http://onthegridagency.com/99designs-ultimate-guide/ @onthegridagency

1. growth hacking
CASE
STUDY

2. ONTHEGRID
@onthegridagency
Ultimately, it’s all
about growth

3. WE ARE BIG FANS!

4. LOGO CONTESTS AVERAGE
$1.46
per logo

5. YOU CAN’T GET
THAT MUCH
CREATIVE VALUE
ANYWHERE ELSE

6. WE
OUR LOGO
j

7. CREATED
WITH
99DESIGNS

8. BUT
WE DIDN’T
CHOOSE IT

9. WE HAD A
SERIOUS CASE
OF LOVE
GOGGLES

10. for this
logo

11. This LOGO
doesn’t
match our
brand

12. BUT we
needed help
to see that

13. HOW WE GOT FRIENDS AND
other people TO HELP US
ditch the love goggles
You’ll learn

14. HOW TO MAKE SURE YOUR
LOGO MATCHES YOUR BRAND
You’ll learn

15. get a
boatload of
logo designs

16. WE CHOSE THE
$799 CONTEST

17. 124designers

18. 536logo
designs

19. 4days
in

20. I think that
qualifies as
a boatload.

21. get your
friends to vote

22. BY USING
CANVA AND
FACEBOOK
j

23. CREATE A
LOGO MASHUP
IN CANVA
r

24. copy your
fav logos
from
99designs

25. ORGANIZE
AND ADD
NUMBERS

26. post mashup
on facebook
r

27. TALLY YOUR
FRIENDs’
VOTES

28. GET
other people
to vote

29. BY USING
AMAZON
MECHANICAL TURK
& SURVEY MONKEY

30. survey takers

31. survey

32. Make a list of
important
brand
attributes
r

33. trust

34. quality

35. create a
survey in
surveymonkey
r

36. create a
survey link
job in mturk
r

38. the fun part...
r
analyze the data!

39. brand attribute
“trust”

40. brand attribute
“business growth”

41. r

42. final
vote on
facebook
#1

43. some
advice

44. remember
the love
goggles?

45. once the votes came in,
our love googles came
off...

46. and we saw other
logos we weren’t
paying attention to.

47. “logo surveys help you
realize your fav logo
isn’t as good as you
think it is.”

48. going with
top vote isn’t
always best.

49. lots of votes for
this one but a
circuit board is
too techy for
our brand.

50. “if a logo doesn’t fit
your brand, don’t
compromise. make the
hard decision and
cut it.”

51. total cost of
all this
work?

52. 32hours

53. $864

54. a logo that
matches our
brand...

55. growth · quality · trust

56. ONTHEGRID
@onthegridagency.com
follow us!

57. need a GROWTH
marketing
agency?
contact us!