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GET THE Perfect
logo
BUSINESS
ONTHEGRID
@onthegridagency.com
Ultimately, it’s
all about growth
WE ARE BIG FANS!
LOGO CONTESTS AVERAGE
$1.46
per logo
YOU CAN’T GET
THAT MUCH
CREATIVE VALUE
ANYWHERE ELSE
WE
OUR LOGO
j
CREATED
WITH
99DESIGNS
BUT
WE DIDN’T
CHOOSE IT
WE HAD A
SERIOUS CASE
OF LOVE
GOGGLES
This LOGO
doesn’t
match our
brand
BUT we
needed help
to see that
HOW WE GOT FRIENDS AND
STRANGERS TO HELP US
CHOOSE THE PERFECT LOGO
You’ll learn
HOW TO DITCH THE LOVE
GOGGLES AND MAKE SURE
YOUR LOGO MATCHES YOUR
BRAND
You’ll learn
get a
boatload of
logo designs
WE CHOSE THE
$799 CONTEST
124designers
536logo
designs
4days
in
I think that
qualifies as
a boatload.
GET YOUR
FRIENDS TO
VOTE...
BY USING
CANVA AND
FACEBOOK
j
CREATE A
LOGO MASHUP
IN CANVA
r
copy your
fav logos
from
99designs
ORGANIZE
AND ADD
NUMBERS
post mashup
on facebook
r
TALLY YOUR
FRIENDs’
VOTES
GET
NON-FRIENDS
TO VOTE
BY USING
AMAZON
MECHANICAL TURK
& SURVEY MONKEY
survey takers
survey
Make a list of
important
brand
attributes
r
trust
quality
create a
survey in
surveymonkey
r
create a
survey link
job in mturk
r
the fun part...
r
analyze the data!
brand attribute
“trust”
brand attribute
“business growth”
r
final
vote on
facebook
#1
some
advice
remember
the love
goggles?
once the votes came in,
our love googles came
off...
and we saw other
logos we weren’t
paying attention to.
“logo surveys help you
realize your fav logo
design isn’t as good as
you think it is.”
going with
top vote isn’t
always best.
lots of votes for
this one but a
circuit board is
too techy for
our brand.
“if a logo design
doesn’t fit your brand,
don’t compromise. make
the hard decision and
cut it.”
total cost of
all this
work?
32hours
$864
a logo that
matches our
brand...
growth · quality · trust
GET STEP by step
instructions
bit.ly/perfectbusinesslogo
ONTHEGRID
@onthegridagency.com
follow us!
need a
GROWTH marketing
agency?
contact us!

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