Learn the importance of reviews on your dental practice and how you can improve your dental practice through review management.

1. LOGO
How Online Patients
Reviews Can Impact Your
Local Dental Practice
www.buyfamous.com
By: Omar R. Jackson
Phone: 347-357-1763
www.morelocalleads.net

2. Why Patients Reviews Are So Important
 Patients go online first to
search for local dental
practices
 Patients post negative and
positive feedback about dental
practice online
 Other patients rely on this
feedback from other patients
to help them make decisions
on which dental practices to
patron.

3. Why Patients Reviews Are So Important
 An ample amount of reviews
will help you get new patients
 No reviews – or mostly
“negative” reviews will hurt
your ability to get new
patients.
 Reviews can help your
practice flourish or become
critically challenged

4. Repmedia LLC
Let’s Take a Look at Some Numbers
72% of Consumers Trust Reviews
52% are More Likely to Use a
Local Business with Positive
Reviews
27% of Consumers Regularly
Use Online Reviews to Make
Decisions about Businesses
WHY YourWHY Your
OnlineOnline
Reputation andReputation and
Patient ReviewsPatient Reviews
MATTERMATTER

5. Encourage Your Patients to Leave Reviews
 The more online reviews your
Practice has, the better
 Avoid “fake” reviews at all
costs
 Simply “ask” your satisfied
patients to leave online
reviews for your practice

6. ASK Your Patients for Reviews
 Ask patients who come into
your practice to go online to
leave a review
 Setup an “onsite” review
station at your checkout
counter or front desk
 Ask for reviews on the back of
QRCode scanner card,
receipts, pamphlets, etc.
 Make sure you setup a culture
with your employees to ask for
reviews

7. ASK Your Patients for Reviews
 Ask for reviews in your email
autoresponder messages that
go out to your patients list
 Ask for reviews in your direct
mail materials
 Ask for reviews on your social
media profiles…
 Ask for reviews on your
website
Just don’t be afraid to ASK!

8. Make it EASY for Your Patients To Leave Reviews
 Provide links to your review
site profiles on your website
 Give your patients tips about
leaving online reviews
 Provide top-notch service to
make your patients WANT to
leave a great review for your
practice

9. Ask Them to Leave Reviews on Multiple Sites
 Ask patients to leave reviews
on multiple sites – not just one
 Review Sites:
 Google+ Local
 Facebook
 Healthgrades
 Yelp
 Superpages
 Citysearch
 ZocDoc
 And more!

10. How Negative Reviews Can HURT
 There will be “some” negative
reviews, which is good as long
as they’re not overpowering
 Don’t ignore negative reviews;
otherwise, you could come off
as “uncaring”
 Don’t argue with negative
reviewers as it could enhance
the negative impact

11. How to Respond to Negative Reviews
 Do not panic or over-react to
negative reviews; it’s bound to
happen
 Assess the situations carefully
and resolve any issues with
unhappy patients
 Do not “argue” with your
unhappy patients
 Post your responses publicly
so your patients and potential
patients see that you actually
care

12. How to Build and Maintain a Positive Image
 Register your practice on as
many review sites as possible
 Monitor all of your review site
profiles
 Respond to all reviews, which
allows you to engage with
your patients as well as show
that you care
 Google your practice name to
see what type of comments
come up in the results

13. How to Build and Maintain a Positive Image
 Create a videos, blog and
other content related to your
practice consistently to
create more “positive”
content that will rank high in
the search engines
 Be consistent and post often
for best results
 This will help push down any
negative reviews and
comments

14. LOGO
www.morelocalleads.net
www.buyfamous.com
If you would like more information about how
to handle negative online customer reviews or
how to build a strong, positive online
reputation, contact me today!
Omar Jackson
347-357-1763