IDEA is a social media based platform combined with a process management system designed for improvement and innovation. IDEA allows stakeholders of an organisation to interact and collaborate with each other in a social media dialogue as creators (prosumers) of usergenerated content in a virtual community. The creations are used for improvement and innovation.

1. Accelerate IDEA’s
and optimise your strategy and processes
“The innovation & improvement tool”
Antwerp
Esther Schalkwijk BA November 2011
Drs Olof-Jan Smits MMO i12 social innovation
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2. To manage change, information is needed for decision making purposes.
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3. Decisions regarding new business opportunities, products,
customers, suppliers, markets, and technical developments.
It all comes down to the availability of comprehensive and easily
accessible information resources.
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4. Your customers, employees and other stakeholders are your most vital assets!
They have idea’s, experiences and suggestions.
!
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5. And their feedback is vital for improvement and innovation!
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6. That’s why we have created IDEA – the improvement and innovation tool!
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7. IDEA allows stakeholders
of an organisation to
interact and
collaborate with each
other in a social media
dialogue as creators
(prosumers) of user-
generated content in a
virtual community. The
creations are used for
improvement and
innovation.
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8. IDEA consists of a multimedia communication platform
and a process management systeem.
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9. IDEA, experience or suggestion for improvement.
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10. Parking Billing Safety Information
Environment
Transportation
Service
expectation E.g.
customer, staff or other
stakeholder
reports an IDEA,
experience and/or
improvement Quality of food
Medical aspects Vacination suggestion
Accommodation Time management Transportation 10
Accessability

11. IDEA’s can be submitted by internet.
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14. App
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15. WebApp
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16. And then the process goes as follows:
1. Receive IDEA
2. Confirm IDEA
3. Respond to IDEA
4. Label and analyse IDEA
5. Automatic link to responsible employee
6. Analyse possible improvement, risk, adaptation possibilities
7. Check applicability and possible implementation possibilities
8. Adaptation in strategies, policies and/ or processes
9. Feedback to submitter
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17. So what is the added value?
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18. 1. IDEA brings together all your stakeholders in one community
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19. 2. IDEA enables direct interactive communication through one platform.

20. 3. IDEA creates involvement of stakeholders.
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21. 4. IDEA provides you with a concrete tool for managing improvements.
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22. 5. IDEA supplies all key indicators in a convenient
dashboard. Indicators for analysis, benchmarking and
making the right decision….
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23. ….to constantly improve your strategy, policies and processess.
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24. i12
Social innovation
Korte Schipperskapelstraat 2
2000 Antwerp - Belgium
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ojs@i12.nl | facebook: i12 social innovation | +32 485 382 025
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