A digital marketing strategy that could further benefit the revenue generated by Louis Vuitton.

1. CREATED BY OLLIE JOSEPH
DIGITAL MARKETING STRATEGY

2. CURRENT STATUS
• FOUNDED IN 1854 (PARIS)
• COMPANY GENERATES REVENUE OVER 3.2
BILLION USD
• INTERNATIONAL SUCCESS IN FASHION
INDUSTRY
• ONE OF MOST FINEST/EXPENSIVE
BRANDS

3. EMPLOYEE BUDGET
• 6 MONTHS
• 3 FULL TIME SOCIAL MEDIA SPECIALISTS
• $55,000
• MANAGER
• $90,000

4. EXPENSE BUDGET
• MONITORING & ANALYTICS TOOLS
• $25,000
• INBOUND MARKETING TOOLS
• $150,000
• UNEXPECTED COSTS
• $45,000
• TOTALING $450,000 USD

5. SOCIAL MEDIA
• 16 MILLION LIKES ON FACEBOOK
• 2.3 MILLION FOLLOWERS ON TWITTER
• 1.6 MILLION FOLLOWERS ON INSTAGRAM

6. SOCIAL MEDIA SPECIALIST #1
• FOCUSES SOLELY ON SOCIAL MEDIA
• INCREASES THE ALREADY POPULAR FANBASE
• COMPETITIONS
• GIVEAWAYS
• INCREASES SHARE’S & LIKES
• GRABS ATTENTION OF THOSE WHO
WERE NOT ALREADY FANS OF THE
FASHION LINE

7. SOCIAL MEDIA SPECIALIST #2
• FOCUSES SOLELY ON INBOUND MARKETING
• INBOUND vs. OUTBOUND
• VIDEOGRAPHY & PHOTOGRAPHY
• INTERACTIVE VIDEOS
• LANGUAGE REGUATION FOR
DIFFERENT COUNTRIES
• INTERNATIONAL SOCIAL MEDIA
SUCCESS

8. SOCIAL MEDIA SPECIALIST #3
• FOCUSES SOLELY ON LAUNCHING
MOBILE APP
• MY LV EXPERIENCE
• BRINGS USERS CLOSER TO THE
BRAND ALONG WITH EACH OTHER
• PROFILE, PICTURES, COMMENTING,
SHARING

9. THE BIG IDEA
• BRINGING CUSTOMERS CLOSER TO
LOUIS VUITTON VIA SOCIAL MEDIA
• CREATING A LASTING RELATIONSHIP
• REMAINING THE MOST SOCIALY ACTIVE
SOCIAL MEDIA FASHION BRAND
• SELLING MORE PRODUCT

10. TIEING IT ALL
TOGETHER
• 6 MONTH DIGITAL MARKETING PLAN
• $450,000 REASONABLE BUDGET
• EXPANDING EXISTING SOCIAL MEDIA
BRANCH
• GAIN ATTENTION
• LASTING PLAN