Rugby Radio is a media platform that produces and shares user-generated rugby content across multiple platforms to increase fan engagement with the sport. It puts the microphone in the hands of fans by facilitating their ability to create and share engaging content like interviews, live commentary, news, and opinions. The goal is to connect fans at all levels of rugby from grassroots to elite levels and capitalize on the growing potential for fan broadcasting.

1. Rugby Radio is a destination for rugby fans worldwide. We
produce and share user-driven content across mobile, web and
social platforms. We’re putting the microphone in the hands of
true fans and have built a modern platform to facilitate this. We
bring together engaging content including interviews, live
commentary, news, videos and opinions from the rugby world.
The core idea behind Rugby Radio is to increase fan engagement
from grass roots all the way to the pinnacle of the sport and
capitalise on the huge potential and future of fan broadcasting.
For Fans by Fans
SOCIALMEDIA
MOBILE &WEB
OVERVIEW
PLATFORMS

2. 250k 1.5kLargest Reach of a single Post Avg Monthly Listeners to our audio content
RUGBY RADIO NUMBERS: PLATFORMS:
TOTAL USERS: 15k+ SOCIAL MEDIA FOLLOWERS: 12k
TOTAL AUDIO LISTENERS: 3k MOBILE DOWNLOADS: 2k
DEMOGRAPHICS: ENGAGEMENT:
MALE RUGBY FANS - 93% MONTHLY AVG: 45k – 55k
AGE: 18-34 – 62% MONTHLY REACH: 250k – 350k
PARTNERS:
Kit Providers Media Team Sponsor Affiliate
RUGBY RADIO MEDIA PACK
FAN ENGAGMENT // LIVE GAMES // PODCASTS

3. FOUNDERS:
OLLIE SILVERTON FRED CULAZZO CHRIS LUKINS
CMO – Presenter CEO - Business Development CFO - Financials
PLAY / ARU Fidelity / MyLocalPitch Macquarie / KaZbo
TEAM MEMBERS:
Charlotte Holmes Andrew McNair Dan Elsom
Presenter / Journalist Presenter / Journalist Presenter / Journalist
Former Miss England Media & Journalism Graduate U20 NSW Rugby Player
BOARD OF ADVISORS:
Conor O’Shea To be Confirmed To be confirmed
Harlequins Director Rugby
Ex Ireland International
National TV Pundit
RUGBY RADIO MEDIA PACK
THE TEAM

4. Media Accredited / Live Interviews / Live Coverage / Fan Engagement
Team Sponsor / Social Media Coverage / Interviews / Fan Engagement
Official Media Partner / Event Promotion / Interviews / Fan Engagement
RUGBY RADIO LIVE EVENTS
2015

5. In 2015, as well as interviewing players, coaches and people from throughout the
World of Rugby, we also covered three of the biggest events in the rugby calendar:
Live Match Commentary Pre & Post Analysis Opinion Pieces
3rd
Largest Sporting Event in the World
2.2m Live Spectators throughout UK
Global Audience Reach of 4 bn
Our Plans
 Live Match Commentary
 Live Fan Engagement at Stadium
 Pre and Post match analysis
 Social Media engagement
 Global Fan contributor Panel
RUGBY RADIO AUDIO
2015
COMING SOON