How COVID Impacted Cosmetics & Make-Up distribution in China? We have a connexion with distributors in the beauty indstry https://seoagencychina.com/chinas-skincare-and-cosmetics-distributor-agent/

1. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
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CHINAFIGURES:
HOWCOVID
IMPACTED
MAKE-UP
IN2022

2. Categories which were
mostly hit by the pandemic
waves in China (2019 and
2022 both) were lip make-
up, eye make-up, and
make-up base products.
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3. While the West was
compensating the mask-
wearing regime with
heavier or more regular
make-up, it’s interesting
that 40 % of ladies in China,
actually, used less eye
make-up at times when
mask was compulsory.
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4. Why?
Eye make-up in China is
normally very light.
Lipstick is the criteria to say
whether or not you are
wearing make-up.
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5. Moreover, nude, pale, light
pink lipsticks don’t count.
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6. In 2022, despite an
unprecedented COVID
wave, figures are expected
to get back to the pre-2020
level:
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7. Around 70% of make-up
consumers in China claim
there has been no big
change in their make-up
usage and purchase habits
since the pandemic broke
out
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8. Eye make-up is estimated
to reach $3.5 mln in 2022,
lip make-up – $2.8 mln,
make-up base - $2.7 mln.
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9. For the period of 2022-
2026, the three categories
are estimated to grow by
8% yearly, and reach $14.2
mln and represent 67% of
colour cosmetics in 2026.
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10. Your small like
is appreciated J
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