Understand the Chinese Consumers in 2023 https://seoagencychina.com/guide-to-sell-to-chinese-consumers/ The appetite of International companies to invest in China comes as the government has stepped up scrutiny over investment and business operations in China.

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THE
FUNDAMENTALLY
DIFFERENT
CHINESE
CONSUMER

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Chinese consumers using
different social media and
ecommerce platforms is only
thetipoftheiceberg.

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Chinese platforms cater to end
consumers that have
developed uniquebehaviour
due to one-of-a-kind historical,
cultural, government- &
business-impacted factors.

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Where the average consumer
in the US might engage with 3-
4 touchpoints before purchase,
in China that number is 15-20
touchpoints.

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According to Nielsen, 75% of
consumers in China would
notpurchase from a brand
they don’t know. In the US,
more than 50% could do that.

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Super apps fullyencircle
audiences (awareness,
consideration, purchase) in
China. While overseas you
have a channel per each level.

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+90%ofe-commercesales in
China come from marketplace
- only a small proportion of
people shop through
independent websites. In the
US and globally marketplaces
take around 60% only.

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More than 80% of traffic and
sales on Taobao/TMAll come
from consumers’ trust to the
platform and high-standard
service – notthebrands
individually.

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More than 50% all over China
use paymentplatforms
(Alipay/WeChat) on a daily
basis. PayPal, in comparison, is
used by 11% in the US and 9%
globally. Apple Pay has 5% and
4% respectively.

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Credit cards, on the contrary,
are used by lessthan15% in
China. In the USA, it’s close to
40%.

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Convenience, speed, trust,
encirclement brought e-
commerce to 55.6%intotal
retail sales in China, while in the
USA it’s 16.3%.

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What else would you add?
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