This document contains a summary of Olivia Jess's work experience and qualifications. She has over 5 years of experience in digital marketing, including managing research studies to understand consumer behavior and developing strategies to meet clients' marketing goals. As a freelancer, she executes projects on time and on budget while fostering relationships between clients and partners. Previously, she has worked as a project manager and in executive marketing roles. She has a Master's degree in strategic marketing and certifications in Google and Project+.
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Olivia jess
Self Employed & Freelancers
oliviajess1000@gmail.com
Summary
Responsible for achieving the client’s strategic brand and business objectives by working with clients to provide
them with guidance and working with the internal team to achieve execution of strategies. Spotting trends and
technologies that play roles in consumer’s lives, as well as familiarity with SEM/ SEO strategies are beneficial
skills to have in this position. • Manages research studies that yield rich insights into consumer online behavior
and key motivational/attitudinal behavior. • Develops a total understanding of online target audience and
mindset modes. • Writes and transmits conference reports to clients and agency teams. • Reviews statements
and estimates of work prior to client review. • Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.
Experience
Digital Marketing Consultant at Self Employed & Freelancers
June 2014 - Present (1 year 4 months)
Responsible for successfully planning, analyzing, recommending and implementing multi-channel marketing
strategies to meet marketing goals.I help create marketing and communication plans which can bridge web,
email, mobile, gaming, social and traditional advertising together. Responsibilities: • Develops unique
strategies and builds upon current client strategies within the digital arena to meet/exceed objectives. •
Executes projects to be high quality, on time and costeffective/on budget. • Fosters timeline development
and monitors progress, ensuring deadlines are met. • Manages overall project scope and ensures staffing
assumptions adhere to budget. • Develops strong, trusting relationships between clients and agency partners,
providing leadership and support during strategy, idealization, and execution • Manages client expectations,
bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and
advising of potential delivery delays
Project Manager at NewBase LLC
April 2012 - March 2014 (2 years)
Project managers lead the creative concept and technical development of new media advertising products,
such as electronic commerce (eCommerce) and promotional websites, e-mail newsletter marketing, rich
media, banner advertisements, mobility platforms like phone apps, motion graphics, widgets and social
media applications. Project managers develop innovative concepts and online marketing strategies and
coordinate the internal design, development and production efforts to help businesses achieve their digital
marketing and consumer outreach goals.
Executive Marketing at Personal Branders (PB Agencia)
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March 2010 - July 2012 (2 years 5 months)
Devising strategies to drive online traffic to the company website. Tracking conversion rates and making
improvements to the website. Developing and managing digital marketing campaigns Utilising a range of
techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness. Managing the redesign of
the company website. Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing Evaluating customer research,
market conditions and competitor data. Review new technologies and keep the company at the forefront of
developments in digital marketing.
Certifications
Google
Google February 2013
Education
Penn State University
Master’s Degree, Startegic Marketing, 2008 - 2010
Grade: Alpha Phi Omega, Chamber Chorale, Debate Team
Activities and Societies: Debate, singing
Skills & Expertise
Digital Strategy
Digital Media Services
Digital Signal Processors
Digital Signage
Digital Sculpting
Digital Signatures
Digital Storytelling
Digital Sketching
Digital Photography
Digital Video
Digital Illustration
Digital Radiography
Digital Research
Digital Resources
Digital Journalism
Digital Printing
Digital Networking
Project+
Project Management
Project Planning
Microsoft Project
