Tips to boost your company's social media and utilize Twitter for driving business

1. 7 Twitter Tips
ANY BUSINESS CAN USE

2. Twitter is a social media platform that any business
can use in its marketing strategy. Twitter allows for a
variety of forms of communication including text,
links, pictures, and videos. Implement a variety of
tweets and follow the tips listed to get started in
boosting your Twitter.

3. Listen & Learn

4. Stay up to date with what is happening in your
industry, as well as what customers are interested in.
By using Twitter search, you can read relevant
conversations and contribute where you can add
value.

5. Drive Awareness

6. UsingTwittertoregularlycommunicatewithyourfollowers
allowsforincreasingtheimpactofyourmarketing.Youcan
extendyourreachevenfurtherbyimplementingTwitteradsin
yourdigitalmarketingplan.

7. Provide Customer Service

8. Twitter is one method that provides a quick way to reply
to customer service issues. Using Twitter to quickly and
easily respond to support queries, which results in a
good reputation for your business and strong
relationships with customers.

9. Connect with Influences

10. Twitter allows users to be able to interact with
anyone. Take advantage of this opportunity by joining
or even starting discussions with influencers and
industry experts to raise the profile of your business
and build valuable connections.

11. Use the 80/20 Principle

12. The 80/20 principle refers to the suggestion that about
80% of your tweets should focus on driving interactions
with your followers, such as retweets, replies, and favorites.

13. After you've built some rapport, the other 20% should
be direct offers or promotions that get followers to
take actions, such as clicking on a link or making a
purchase from your website.

14. Let Your Personality Shine

15. Strive for an online communication style that is
approachable and friendly without being overly formal.
Humor and wit can help provide entertainment. Do not let
a formal strategy overshadow your unique voice.

16. Test & Learn

17. Keep in mind that there is not a right or wrong number
of times a day one should tweet or even when. Instead,
focus on generating quality content and establishing a
regular cadence so followers know when to expect
updates from you.