1. Research and Questionnaire
Analysis
Mel and Olivia.

2. Summary of audience research
Overall our research went really well and we received 74 responses. For our research we
created a survey on survey monkey and we used the link and distributed this survey on
social networking sites like facebook and twitter. On twitter we tweeted the link to the
vegetarian society and quorn food. These twitter accounts then retweeted our tweet so
our survey was exposed to more people who were vegetarian. We also carried out a series
off interviews where we used questions like ‘Would you be interested in a recipe featuring
a certain theme? If so what.’ We used a mix of questions to find out the information that
we needed. These questions varied between simple ones where asked if people actually
used information cards and if so where do they get them from. We started with these
simple questions to get an idea of just how many people use recipe cards and where is the
most popular place to get them from. Then from this we asked more complex questions
like ‘What colour themes would you like to see on a recipe card?’ and ‘What cuisine would
you like on a recipe card?’ We then used these kind of questions to ask people what they
would like to see on a recipe card and this will come in useful when we come to design the
cards as we will know what people want out of a recipe card. The response we got was
that a lot of people used recipe cards and a lot of vegetarians used recipe cards. From the
survey it told us that the most popular place that people received recipe cards from was
online. We also found that the most popular colour scheme to have was green and a lot of
people chose black and white as well. The course that most people wanted to see on a
recipe card was main course and a starter had the least results.

3. Question: Are you male or female?
• What does this tell you about your research and your audience?
From this bit of research this has told us that about 79% of our respondents were female. Regarding our audience this tells
us that we would be looking at aiming our recipe cards to a more female audience. Only 21% were male which also
implies that as we have distributed out on social media websites more females have filled in the survey than males.
• How can you use this to make your product appeal to this audience?
This information will help us because it shows us that we can make our product more feminine and girly because our
research shows that they are a lot more females interested in recipe cards than men are. We can make the product
appealing to women by using colours like pink and yellow which are more feminine than blues and greens. We could
also put recipe’s than will appeal women to more so by this we can put recipes that are healthy and support weight
loss.

4. Question: How old are you ?
• What does this tell you about your research and your audience?
This tells us that the most popular age for people who did our research were 17-24. I filtered this question with ‘Do you use recipe
cards’ the most popular result was 17-24 again. This shows that a more younger audience uses recipe cards this is maybe
because younger people don’t know many recipe’s off by heart and this is when you have to start cooking for yourself at uni
etc..
• How can you use this to make your product appeal to this audience?
From our research and the data we collected this shows that a possible audience will be young adults. As this was the highest
proportion of people that used recipe cards. It shows that using this we can make our recipe cards look appealing to audience
making them funky and bright and modern because that’s what will entice younger people to use them. Also we can use
graphical features that will make young adults want to use them because as a young adult myself this would interest me.

5. Question: Are you a vegetarian?
• What does this tell you about your research and your audience?
This tells us that most people that filled in our survey were vegetarian by 75% of the people we asked were vegetarian. We had just
under 10% of vegans and pescatarian but we can still aim our cards at them because hey still class as vegetarian. Just under 20%
were not vegetarian which is a good think because we can focus on the large 75%. Overall the majority of our respondents are
vegetarian which is a good thing because we will be aiming our cards at vegetarians. It tell us that the audience we will be
aiming at will be vegetarian and there will be some vegans and pescatarian as well.
• How can you use this to make your product appeal to this audience?
From our research we have seen that to appeal to our audience of vegetarians we will have to obviously find a recipe that is
vegetarian so the audience we are aiming them at can obviously use them. We can use the colour green to represent
vegetarians because this colour of connotations of natural and fresh sources which we will be using connotation like this in our
work.

6. Question: Where do you normally get you recipe cards?
• What does this tell you about your research and your audience?
This tells us that the most popular result of places to get your recipe cards from is the internet and I filtered this with the
people who use recipe cards. This tells us that when creating these cards we need to think about covering the internet
and print so we could have two different files which you can download these off the internet on a Jpeg file then have a
pdf file for people to be able to print them off. This would cover both aspects of the two most popular results of online
and the supermarket. This tells us that our audience mostly get their recipe cards off the internet and at the
supermarket.
• How can you use this to make your product appeal to this audience?
We can make our product appeal to the audience by having it available online to get easily at home and instantly and make
it available for being able to pick up at the super market. This will give the audience diner ideas and they will be able to
pick it up while they are shopping around. We can distribute this in these two places and this will appeal to the
audiences as these are the two most popular places where people get there recipe cards from.

7. Question: Have you ever used a recipe card?
• What does this tell you about your research and your audience?
These results tells us that nearly 70% of people who did the survey and who are vegetarian actually use recipe cards. This
tells us about the audience that if we will target vegetarians than they will actually benefit from the recipe cards
because they will actually use them. The research shows that people are reasonably familiar with a recipe card so we
won’t be making them for people to not know what they are.
• How can you use this to make your product appeal to this audience?
• We can make this question appeal to the audience because from this we can use statistics of how popular they are to
advertise them with for example when promoting the recipe cards we can use the statistic off the popularity of them
by saying to that 70% out of 100% use them. This should then appeal to the audience that is popular to use them and
this will entice vegetarian people to want to take a recipe card and use it. As if 70% of people use them then they must
useful.

8. Question:When looking at recipe cards what sort of ratio would you
prefer?
• What does this tell you about your research and your audience?
These results tells us that the majority of people who took the survey when looking at a recipe card want a card that has a
equal ratio of image and text. Then seconded most popular answer was larger text ration. This tell us overall that our
audience want to have images more than text on the recipe card. This shows that the
• How can you use this to make your product appeal to this audience?
This tells us when we make our product it will appeal to the audience if we don’t use that much text and have an equal
ration between the picture and the text. It will even appeal to the audience if we have more images than text because
from the research this was the seconded most popular answer. If we do this then it will attract more people to use our
cards.

9. • What does this tell you about your research and your audience?
The results we have here tell us that from our research the most popular answer was green, this tell us that our audience would like
the colour scheme to be green and involve black and white to. The research tell us that the audience would like arrange of
colours Yellow, black, white, green and red were the most popular colours so these colours will be the ones we take the most
into consideration.
• How can you use this to make your product appeal to this audience?
Using this graph we can see which ones are the most popular and following these we can make our product appeal to the audience
by using the colours which are the most popular like green, white and yellow. These colours are the ones that the audience
wanted to see on a recipe card so to appeal to them we will have to follow this and make sure these colours are taken into
consideration to appeal to the audience.
Question:
What colour schemes
would you like
on a recipe card?

10. Question: What food course would you want on a recipe card?
• What does this tell you about your research and your audience?
This graph shows that the most popular answer was the main course. 80% of the people want to see a main course on a
recipe card this tells us from our research that our audience wants to know how to cook main courses rather than
starters and deserts. This tells us that from this research we can find main course recipe’s to put on our cards.
• How can you use this to make your product appeal to this audience?
We will obviously use main course recipe’s if that’s what will appeal to the audience the most, because of the high demand
of wanting a main course recipe we will obviously have to put main course recipe’s on our cars if we want them to
appeal to the audience. Using this graph, it shows us what the most popular answer between the three courses and
from this we can use the most popular to appeal to the audience.

11. Question: What cuisine would you like on a recipe card?

12. These are the comment responses that we received for the previous question from the survey.

13. • What does this tell you about your research and your audience?
From the research of this question there was a range of different cuisines. The most popular answer
was traditional English followed with Indian and America. When people could leave comments of
what other cuisines they wanted a very popular answer was Italian. This research tells us that the
audience want traditional English, Indian, American and Italian dishes. It also tells us that having a
theme to out cards will be a good idea because the respondents liked the idea of having some
kind of theme as they were very keen for putting forward ideas of what they wanted. It tells us
that our audience would most like a traditional theme because this was the most popular answer.
The most popular cuisines will need to be considered.
• How can you use this to make your product appeal to this audience?
We can make our product appeal to the audience from this research because it tells us
the most popular answer which we can then work on to create and find a recipe that is
traditional English meal for vegetarians this will then appeal to the audience because we are
giving them what they want and listening to their ideas.

14. Question: Are there any particular recipes you would like on
a recipe card?
Here and on the next slide are the
comments that out respondents put to this
question from our survey.

16. • What does this tell you about your research and your audience?
This information that we have gathered tells us that our research of this question lots of people
were not fussed about a particular recipe they wanted. We got a lot of feedback from our
research saying anything, any, anything interesting and different and any starter, main
course and desert. The is a theme that runs through our research of people asking for
recipe's that can include meat but wanting a vegetarian version such as pizza, toad in the
hole and burgers. It also tells us that people want easy and quick meals. It tells us that our
audience want quick and easy meals to make that are normal food which are meats food but
they want a substitute for the meat. This tells us that are audience are not fussy about any
particular recipe’s
• How can you use this to make your product appeal to this audience?
Using this research we can apply it to our audience so we can make our product appeal to them
by giving them what they want. They want these quick and easy meal so we must give them
quick and easy recipe’s. This way they will then use the cards because it it elements they
have requested for example someone requested they wanted bean and lentil based dishes.
So following this it would appeal to the audience if were found a recipe that supported this
dish. This is giving the audience want they want and this will entice them to use our product.

17. Further analysis
Further analysis of our work through the interviews and the survey people wanted
quick and easy meals. Overall people wanted a quick and easy recipe to follow. People
liked the country theme and wanted the recipes to follow a Mexican theme. Other
themes that were suggested were American, Chinese and Greek. We got two
Vegetarians to compete the interview with us and they both like quorn therefore
include quorn with pour products. The recipes they wanted varied between savory and
sweet dishes. For example quorn lasagna/ cakes. From the interviews we have found
out deeper information about what vegetarians and non-vegetarians want out their
recipe cards. We can look at the interviews from the vegetarians and use their
information to produce our recipe cards aimed towards other vegetarians. For example
including quorn meat and vegetables. A theme would still be included because this was
a popular answer. We noticed a pattern in the survey that there was a higher
proportion of females who were vegetarian than males. So regarding this we will have
the considered our target audience being female. This will then mean creating recipe
cards that are more feminine.

18. Conclusions
In conclusion we found out that the majority of the people who took part in our
research want quick and easy meals on the recipe cards. They want main courses to be
put on the cards and the most popular colour scheme that was pick was green. This
research helped us with our project because we now know how many people actually
use recipe cards and where the most popular places to get them were. We also got to
know what the public wanted from a recipe card and from this we can put all the
different elements which they wanted and put them into a card which is going to really
appeal to our audience. When we are thinking about the target audience we now have
an idea of the gender we will be aiming at as fro the research there was a lot more
females than males. We now have an idea about the type of cuisine which we will use
because traditional English was the most popular. Overall we have discovered that the
public want main course traditional English meals on the cars that they can make quick
and easy and the card it self has a green colour scheme. The interviews also helped us
as they told us in more detail and in a more personal way that the public want quick
and easy meals. If we was to change the research in any way the comment question
would have been changed because people put a lot of random answers which was hard
to analyse and was hard to know what they specifically wanted.

19. Conclusions
(What conclusions have you come to at the end of research? Do you need to change
anything in the way you researched? How will this research help you with this project?)