eSports is a phenomenon of the masses. Millions of gamers play and watch games online. Some countries are setting the visa status of gamers equal to athletes. Professional leagues organize an ever growing business. Competitive Gaming gets serious and no company should ignore this trend. With our infographic we want to visualize some facts to explain, why brands should consider eSports as an opportunity.

1. Why eSports means Business
eSports is a phenomenon of the masses. Millions of gamers play and watch games
online. Some countries are setting the visa status of gamers equal to athletes.
Professional leagues organize an ever growing business.
Gaming gets serious and no one should ignore this trend.
01 Gamers
watch less TV
58%
playing board
games
49%
watching
TV
47%
going to the
movies
44%
watching movies
at home
Gamers who are playing video games are spending less time:
02 Gamers watch
eSports broadcasts
eSports events are consumed worldwide via streaming.
They are amongst the most popular online broadcastings.
LeagueofLegendsSeason3
WorldChampionship
8,5m
FelixBaumgartner’s
jumpfromtheedgeofspace
8m
CBS’SuperBowlXLVIII
1,1m
Dota2tournament—
TheInternational3
1m
CocaCola‘PolarBowl‘secondscreen
campaign2012
600k
Streamofthe2012Olympics
500k
TheBritishroyalwedding2011
300k
WCSSeason2finals
100k
Peak Concurrent viewers in stream
Gamers
are influencers03
?One Gaming Enthusiast influences an
average of four people’s tech choices
among his friends and family.
The average Competitive Gamer is ...
• student or early in their career
• active, social, communicative
• technology-oriented
• multiplier, innovator, early-adaptor
• very strong buying influencer
• the social media generation
Professional Gamers
earn serious money04
Top 10 highest Prize Pools in 2013
$2.874.407
$2.050.000
$1.000.000
$300.000
$250.000
$250.000
$243.265
$239.425
$237.974
$236.341
The International 2013
LOL Season Three World Championship
Call of Duty Championship 2013
Halo 4 Global Championship
DreamHack Winter 2013 (CS:GO)
WCS 2013 Global Finals
OnGameNet The Champions Summer 2013
OnGameNet The Champions Spring 2013
LPL Summer 2013
LPL Spring 2013
International brands are
already involved in eSports05
Do you want to know how eSports
can leverage your Brand?
Professional Sports Average Annual Salary 2013
(excluding Sponsoring Deals)
$5.2M National Basketball League (NBA)
$2.5M Major League Baseball (MLB)
$2.05M Bundesliga
$1.9M Premier League
$1.75M National Football League (NFL)
$0.26M Men’s Tennis
$0.08M Professional Gamer
$0.16M Women’s Golf
$317,990.26
Best earning Gamer 2013
Gustav “s4” Magnusson
www.euroforum.de/esports
16-26
years old
85%
male