This document discusses how to create fake news or "linkbait" articles in order to generate links and traffic to a website. It provides several case studies of successful linkbait campaigns, such as fake products or events. The goal is to craft headlines and stories that are entertaining enough to attract media coverage and links from other sites. While linkbait can quickly boost links and traffic, it also carries risks if seen as misleading or done too often for the same clients. Timing of stories and believable details are emphasized as ways to increase the chances of linkbait success.