1. Make technology work for you
Sample case of a SF-CMS based
solution for Real Estate industry
Company
LOGO
© Soft Format L, 2005

2. Company
LOGO SF-RealEstate – unified solution for your business
What to expect from SF-RealEstate solution
Powerful Web Application Suite
Comprehensive Property and Agent Management
Dynamical Promotion of available opportunities on Your Web Site
Single Data and Image Entry for the Entire software complex
Real Time data exchange
Fast and Effective Property Searches
State of the Art Information System
Sophisticated Security Model
Possibility for easy mobilization of the solution
Increased efficiency of the service
Increased market competitiveness
Increased customer satisfaction
Easy Internet Access
With SF-RealEstate, you, your agents and clients access your comprehensive listing information 24 hours a day, 7 days a week, from
anywhere, through the internet or via GPRS or Internet via a mobile device. Access to SF-RealEstate is simple - all you need is an
internet/GPRS connection and a web browser such as Internet Explorer or Netscape Navigator.
The application takes advantage of time, location, and/or personalization
The application takes advantage of location (information is available to agents when they're on the move or showing properties) and time
(new properties are immediately available).
Comprehensive Property and Agent Management
SF-RealEstate organizes and maintains complete listing information. At your fingertips is a permanent archive of your listings, property
images, agents, sales figures, billings and media. Professional reports are generated from this data.
© Soft Format L, 2005

3. Company
LOGO SF-RealEstate – unified solution for your business
Easy content update and publishing
CMS application allows easy content updating without profound Web-skills. It also provides for mobile device updates. All new information
is immediately available for everyone it is intended for.
Dynamic Application Mirrors Listings and Images to Your Web Site
SF-RealEstate’s state of the art application server dynamically mirrors designated property information and images to your external web
site from your intranet enterprise database. You minimize the time and expense required to maintain property listings, images, open
houses and other content for your public web site.
Fast and Easy Property Searches for Internet and mobile device users
With SF-CMS, Internet and mobile device users, in seconds, find just what they're searching for - property with their desired bedrooms,
bathrooms, price, location, school district and more. Internet users may tour properties online and view multiple interior and exterior
images. Virtual tours can also be available for Internet users, while mobile device users can enjoy images of newly listed offers or get look
for their dream properties via a cell phone/PDA/Pocket PC.
Real Time Property and Image Updates
How current are the listings on your web site? Do updates lag days or even weeks behind? With SF-RealEstate, updates to your
database of listings are immediately and automatically live on your web site and mobile devices of your agents and customers (paid
service, which can bring your extra profit). Visitors to your web site get the most up to date listing information, which is updated in a real
time mode.
Secure Access
SF-RealEstate's sophisticated six level security model controls and limits access to your data. Every user logs onto your private database
with a security level that determines their level of access to information and their ability to add, update or read only information.
And much more…
It’s by far a not complete list of advantages the SF-RealEstate will provide. Moreover, due to a custom base of the solution, it can include
ABSOLUTELY ANY feature you need but have never dreamed of. Contact us for details and we will prepare a genuine offer to suit your
needs and make your business bring more profit.
© Soft Format L, 2005

4. Company
LOGO SF-RealEstate – unified solution for your business
08/18/2004
Solution for Real Estate Agency
Business Connectivity Framework
XML Web Services Layer ©Soft Format L, 2004
Agency Database
Web Services Management System
Routing
SLA
Access Control
Monitoring
Security
Unified Business Interface***
Agency
Customers
Content Management System
CMS Modules Layer
Content Management System
Content Management
Agency Office Application** Monitoring
Security Management
Remote Agent* Corporate Web-Site
* - Remote Agent is the ASP.NET web-application which is available for use by any PC or mobile device which has the HTTP-browsing. Due to utilization of the SF-CMS there is
no need to develop separate specific applications for mobile and PC-oriented browsers as the SF-CMS assures the content presentation depending on the device type.
** - Office Application can be developed Intranet Web-application (the same as for remote users), or the Windows-based application.
*** - Business Connectivity Framework is a complex software solution for business integration. It enables the business connectivity of the enterprise through the Unified
Business InterfaceTM. The Business Connectivity Framework consists of the XML Web Services which provide the data access and reflect the business logic of the source
information system; Web Services Management System SF-WSM, which enables the centralized web services management; Unified Business InterfaceTM – a set of open
standardized XML Web Services for enabling the interaction of the external systems with the external and internal information systems.
© Soft Format L, 2005

5. Company
LOGO SF-RealEstate – Screenshots
User Login
Page
The prototype
functionality
presented on the
screenshots is basic
and can be adjusted
according to the
customer’s
requirements.

6. Company
LOGO SF-RealEstate – Screenshots
Real Estate
Search Engine
The prototype
functionality
presented on the
screenshots is basic
and can be adjusted
according to the
customer’s
requirements.

7. Company
LOGO SF-RealEstate – Screenshots
Real Estate
Search Results
The prototype
functionality
presented on the
screenshots is basic
and can be adjusted
according to the
customer’s
requirements.

8. Company
LOGO SF-RealEstate – Screenshots
Customers
Database
The prototype
functionality
presented on the
screenshots is basic
and can be adjusted
according to the
customer’s
requirements.