Gautam Shewakramani, International Growth Advisor at Quora shared his growth strategies at SEMrush webinar. Gautam is the first person to advise Quora with a special focus on the needs of people in India. He ensures that Quora continues to improve and achieve its mission of sharing and growing the world's knowledge.

2. Overview
What is Quora? And why do people come
here?
Listen, Learn, Launch
Q&A

3. What is ?
And why do people come here?

4. human knowledge
is still not on the internet.
The vast majority of

5. Billions of people
use the internet everyday
yet only a fraction contribute their knowledge to it.

6. Knowledge
changes lives.

7. 300+
million monthly
active unique
visitors come to
Quora

8. Share knowledge
Be inspiredEvaluate productsFind community
People come to Quora to actively...
Be surprised
Conduct researchShare stories Learn about the world
People come to Quora to actively

9. Quora users are leaned in
Social
“I’m passively
browsing”
Search
“I’ve already
decided”“I’m actively
learning”

10. People are actively engaged across a variety of Topics
Everyday Life
86,627,366 Followers
1,878,791 Questions
Higher
Education
16,289,433 Followers
615,705 Questions
Cultural
Traditions
7,900,669 Followers
304,184 Questions
Travel
57,519,648 Followers
872,841 Questions
Health
73,494,588 Followers
962,188 Questions
Cricket
4,267,260 Followers
257,579 Questions
Fashion
and Design
42,423,035 Followers
236,179 Questions
Auto
7,346,616 Followers
498,586 Questions
Politics
27,226,312 Followers
657,369 Questions
History
34,672,756 Followers
429,995 Questions
Technology
71,846,300 Followers
1,630,433 Questions
Shopping
12,586,967 Followers
157,465 Questions
Learning
54,980,550 Followers
1,228,009 Questions
Entertainment
83,847,847 Followers
1,079,042 Questions
Science
63,610,475 Followers
1,666,767 Questions
Dating and
Relationships
13,514,668 Followers
796,340 Questions
Bollywood
8,138,028 Followers
148,502 Questions

11. In 2018, Travel was one of the more popular
topic areas on Quora
57,500,000 Followers
872,000 Questions
8.1M Question views
“What are the best airport tips?”

12. Quora’s rapid growth in India
40 M
70 M
2017 2018

13. Quora’s India audience
54%
Male
25%of Quora visitors
are from India
46%
Female
18 - 24
5%
10%
15%
20%
25%
30%
35%
40%
45%
25 - 34 35 - 44 45 - 54 55 - 64 65+
Based on a 2018 Quora study on users in India

14. Our audience is engaged
15-20Minutes spent daily
via mobile search
40+Minutes spent
daily on app
Based on a 2018 Quora study on users in India

15. Listen.
Learn.
Launch.

16. Cannonball
into the Quora
community
Source: Sandlot

17. Listen

18. 1. What are people saying?
2. What types of questions
are they asking?
3. Who are the top writers in
my topic areas?
Listen

19. Leaders listen before launching

20. Questions on Quora are
demand-driven

21. Search keywords
related to your business
Quora is organized into Topics

22. Look for relevant topics
Take note of Topic follower counts
• Larger Topics = more reach
• Smaller Topics = more focus

23. Filter results by type,
topics, author, and time
What type of questions are your
audience asking?

24. Review the most
viewed writers in
your Topics

25. Learn

26. Learn
1. What value can I add?
2. What kind of answers
perform well?
3. What’s a good profile look
like?

27. Look for areas
where you provide
value in your
answers

28. Study high
performing
answers

29. Review Top Writers
profiles for
inspiration

30. Don’t forget to add
links and CTA

31. Launch

32. Launch
1. How do I join the
conversation?
2. How do I write my first
answer?
3. How do I promote my
business?

33. When writing answers
Don’t sell. Provide value.

34. Create a personal
profile

35. Join the
conversation by
writing helpful
answers from a
Business Profile

36. 92%
"believe that
brands have
expertise on
topics and add
value to content”
2017 Time Inc Study

37. Quick checklist for answering Questions
ü Select a few topics to focus on
ü Answer the question that is asked
ü Provide value. Don’t sell.
ü Format your answer
ü Use images and videos when helpful
ü Add unique and interesting anecdotes
ü Answer your own question
ü Leverage your blog content
ü Review performance
Be consistent.

38. Promote your business on Quora
Engaged
audience
High value
audience
In the right
context

39. Create Quora Ad Account
www.quora.com/business (no credit card required)

40. • Boost distribution of organic
content
• Establish thought leadership
• More real estate to talk about
your product
• Cost per engagement - only
charged when people click to
read more
Accelerate buzz with
Promoted Answers

41. Recap

42. Listen. 1. What are people saying?
2. What types of questions are
they asking?
3. Who are the top writers in my
topic areas?

43. Listen.
Learn.
1. What value can I add?
2. What kind of answers perform
well?
3. What’s a good profile look
like?

44. Listen.
Learn.
Launch.
1. Create a profile
2. Write an answer
3. Promote you business

45. Get in sync with the Quora community
Question Answer
Listen
What are people saying?
What types of questions are they asking?
Who are the top writers in my topic areas?
Search questions and follow Topics related to
business, & review most viewed writers in each
Topic
Learn
What value can I add?
What kind of answers perform well?
What’s a good profile look like?
Find areas to provide value, study high
performing answers, & review Top Writers profiles
Launch
How do I join the conversation?
How do I write my first answer?
How do I promote my business?
Create profile, write an answer, & promote your
business

46. Gautam
Shewakramani
International Growth Advisor
@gshewakr
quora.com/profile/Gautam-Shewakramani

47. Q & A