2. Taco Potze (33)
➔ Industrial Engineering
➔ co-Founder of GoalGorilla (2008)
➔ co-Founder of Open Social (2016)
➔ +8 years in Drupal CMS community
➔ 4 yrs board of Dutch Drupal Association
➔ 5th time in Ukraine, 1st time in Kiev
4. Intro: GoalGorilla
❖ Full-service Online Creative Agency
❖ 30 people on staff
❖ Part of Blue Ocean Alliance incl. Lemberg
❖ Clients as Greenpeace, T-Mobile, Dutch government,
United Nations etc.
❖ Goal: be as close to our users as possible
11. Services
“What can you do for me?”
- Intangible, not scalable
- Pay per hour / month
- Strategy, Design, Development etc.
- Work you will do in the future
12. Products
“What can you give me?”
- Tangible (even digital) and scalable
- Pay per piece or month (SaaS)
- Work you have done in the past
13. Hybrids
- Villa offering services next to rooms
- Service companies offering products as
training, audits, hosting or support etc.
- Product companies offering services
as enterprise support, consultancy or
development.
18. Happy employees
Improve conditions for your team
❖ Get paid to work on open-source projects
❖ Better planning means no late night sessions
❖ Focus on larger tasks instead of running all over
the place
❖ More time to make cool quality software
3
19. Happy companies
Increase financial health of your company
❖ Recurring income from happier clients that
stay with you longer
❖ Higher margins
❖ Expand your market
❖ Less dependent due to diverse portfolio
❖ Do more marketing
4
20. Happy Open-Source (Drupal)
❖ Better software: higher quality, more innovation
❖ Attract more clients, developers and companies
❖ Help Initiatives and Drupal 8.x development
❖ Satisfied developers will attract more
45
26. Social Business Software by GoalGorilla
+19%
p.a.
Source: IDC market analysis 2015 on
Enterprise Social Networks
Know your market
size and growth
27. Social Business Software by GoalGorilla
Source: IDC market analysis 2015 on
Enterprise Social Networks
Research your
competition
28. Social Business Software by GoalGorilla
Social Software
for
organizations
Software
domain
Target industry
Non-
profits
Government
Intrane
t
Collaboratio
n
Business
process
support
Other
enterprises
Other irrelevant
domains
Unknown
relevant
domain
Initial
target
segmen
t
(~$280M*)
$3.5B in
2019
* Estimated market size ’19, see backup
Source: IDC market analysis 2015
?
?
First user experiences in ‘17
will help to identify other
relevant areas of expansion
?
?
?
?
Think ahead!
31. Setting up Open Social within GoalGorilla
➔ 10% shares sold through crowdfunding
➔ 10% shares for our employees
➔ Dedicated Open Social dev team
➔ Moved office to TQ incubator
➔ Setup marketing team
➔ Think like a SaaS startup
38. 1. Open-Source Distribution
Open-source community product deployed to their own
hosting choice. No support or maintenance other than our
community efforts. Drupal community is a great lead
generator for our products and services.
1. SaaS Basic
Easy automatic setup, hosting, maintenance, support,
onboarding and additional features by GetOpenSocial.com
for a fixed price of 490 USD/month up to 1.000 users and
990 USD/month up to 10.000 users.
1. SaaS Enterprise
Flexibility for specific organisational needs on top of the
Open Social platform. Our professional services include
consultancy, design, development, support and community
building experts. The SaaS Enterprise fee starts at 2300
USD/month.
Sales model
45. ❖Stay close to your current business
❖Search for a success story you can repeat over and over
❖Check the market (competition, growth etc.)
❖Talk to your team
❖Get your finance together
❖Build build build.. !
9 factors to create order in your product journey:
47. Thank you for your attention!
@tacopotze
@goalgorilla
@opensocialhq
www.goalgorilla.com/en
www.getopensocial.com
Hinweis der Redaktion
Intro GG
Full-service Drupal agency
Founded in The Netherlands in 2008, became one of the leading Dutch Drupal agencies
25+ staff of which halve are developers, and work closely with partners as Lemberg
Clients as Greenpeace International, T-Mobile and Dutch government
Goal is to create amazing user experience, by being as close to our users as possible.
Background Greenwire
“What can you do for me?”
Intangible, not scalable
Pay per hour
Strategy, Design, Development etc.
Work you will do in the future
“What can you give me?”
Tangible (even digital) and scalable
Pay per usage or month (SaaS)
Work you have done in the past
Service companies offering products as training, audits, hosting or support etc.
Product companies offering services as enterprise support, consultancy or development.
Why?
Happy: Users, Clients, Developers and Companies
1. Better software
2. Better support
3. improve conditions for the team
4. increase financial health of company
5. reduce cost for your clients
This all benefits Drupal as an eco-system.
How de we get Better Software? More time for the team!
increase quality (peer reviews, more automated testing coverage, more research )
More innovation (more R&D, spending time on improving software)
more testing (with users, X-browser/device)
Better designs
Iterative improvements
Who do you mail when you have an issue?
Besides making them happier with better software en support, by tailoring your product to them they can actually reduce cost by profiting from the scale your company works on. Custom modules are expensive, custom websites or apps even more.
Improve conditions for your team
Get paid to work on core, modules, distros themes etc.
Better planning means no late night sessions
Focus on larger tasks instead of running all over the place
More time to make cool quality software
Better Software
More time for the team!
increase quality (peer reviews, more automated testing coverage, more research )
More innovation (more R&D, spending time on improving software)
more testing (with users, X-browser/device)
Better designs
Iterative improvements
Our clients expect better software. Look at FB, WhatsApp etc. and they want the same user experience.
Better software: higher quality, more innovation
Attract more clients, developers and companies
Porting Drupal 7 modules
Help Initiatives and Drupal 8.x development
Satisfied developers
Background Greenwire
Background DIA
Hoe komen we aan klanten? Drupal.org gebruiken (community management == acquisition + business model (SaaS + Professonal services) -> services incl. +++++
