Check out the cool program for this years greatest DMA event "&THEN". Reserve the dates and let´s meet up in Boston in October.

1. When was the last time you did
something for the first time?
You will at &THEN.
The ANNUAL EVENT of the DMA.
...

2. visionary
brilliant
UNEXPECTED
BLAKE MYCOSKIE
Founder of TOMS
Monday, October 5
KEVIN ROBERTS
Executive Chairman, Saatchi & Saatchi
Monday, October 5
JON IWATA
SVP Marketing, IBM
Tuesday, October 6
GOO GOO DOLLS
Private Concert
Exclusively for &THEN Attendees
Monday, October 5
insightful
FASCINATING
& FAR-REACHING
Keynotes from three of marketing’s hottest change-makers.
Plus an unexpected performance by the Goo Goo Dolls.
& WE’RE NOT DONE YET!
Stay tuned for additional keynotes, panels, mashups, and more…

3. Join us at &THEN, in Boston - October 4–6, and
you will do something you have never done before.
&THEN is a total reinvention of the DMA Annual Event. It will
challenge everything you know about marketing—from the way you
learn about it, to the way you apply
it at a higher level.
&THEN delivers a next-generation
marketing experience for a new
generation of marketers—you.
It is an open celebration of
marketing passion–across every
platform–and for every brand
to join in.
&THEN THE DMA ANNUAL
EVENT DISRUPTED
Register today at andthen15.org
Save up to $500 off on-site rates.
Register by July 31.
We are DMA.
And this is our
annual EVENT.
this is &THEN.
THEN
A DMAEVENT
THE GLOBAL
MARKETING
EXPERIENCE
OCT 4-6, 2015
BOSTON

4. Built by marketing experts and delivered by highly trained speakers
who are out in the field every day, each session at &THEN will leave
you feeling inspired, connected and prepared to take action.
SAVE UPTO $500 OFF ON-SITE RATES
WHEN YOU REGISTER BY
JULY 31, AT: ANDTHEN15.ORG
& 195+ hands-on
workshops and sessions
&THEN
PROGRAM
Where marketers get inspired to make an impact.
Plot your journey using six easy-to-navigate tracks. &THEN dive deeper to
discover themes you can follow from inspiration, through ignition each day.
CONTENT &
CREATION
Where left and right brains collide.
Ignite your creative side with new ways to inspire, connect and engage. &THEN
discover how to produce and execute content for deeper engagement.
DATA &
ANALYTICS
Where it all begins.
Start thinking of smart—not big—data. &THEN understand customers using
actionable, proven insights only possible with intelligent, analytical thinking.
ENGAGEMENT &
EXPERIENCE
When customers become advocates.
Engage customers where they are—on screen and off. &THEN create
relationships from experiences that shape their understanding of your brand.
INTEGRATION &
ATTRIBUTION
Where 1 + 1 = 5.
Amplify your marketing with tailored messages precisely where your customers
are. &THEN quantify what works for better-educated investment decisions.
STRATEGY &
BRANDING
Where the ethereal is revealed.
Arm yourself with an arsenal of new technologies for exponential bottom-line
impact. &THEN dive into more innovations coming in 2016 and beyond.

5. AN EPIC MASHUP
From figuring it out to getting it done, &THEN delivers more than the
same old conference experience. Advanced MarTech solution
providers featuring the biggest names in programmatic, digital, print,
social, design and beyond – combined with hands-on workshops
hosted by experts – will propel your business forward.
THE HUB is the sweet spot of the &THEN
experience. It’s where exhibits are
located, TED-style talks take place, team
zones are provided, and high-energy
networking happens. Special events
engage attendees in new ways.
THE HUB

6. Industry innovators and thought leaders
gather around timely business topics in a
multimedia environment. Highlighted by
keynotes from Blake Mycoskie – TOMS,
Kevin Roberts – Saatchi & Saatchi, and
Jon Iwata – IBM, the INSPIRATION ZONE
is invigorating. Stay tuned for even more
thought leader additions!
“A-list” executives from Loews Hotels &
Resorts, OgilvyOne, 360 Live Media, Ad
Agility, and others, curated five innovative
content delivery styles, six topic tracks
and three learning tiers to ensure
learning at all levels.
Topic Tracks
• Content & Creative
• Data & Analytics
• Engagement & Experience
• Integration & Attribution
• Technology & Innovation
• Strategy & Branding
Learning Tiers
• Pioneer
• Apprentice
• Authority
Many companies bring their entire
teams. The TEAM ZONE and the
MEET-UP ZONE offer space to meet,
share session updates and schedule
partner meetings. Participants can
leverage these zones as their connection
point throughout the day and then get
right back to learning new things.
SAVE UPTO $500 OFF ON-SITE
RATES WHEN YOU REGISTER BY
JULY 31, AT: ANDTHEN15.ORG
CONTENT LABS
TEAM ZONE/
meet-up zone
INSPIRATION ZONE

7. &THEN NETWORKING
THAT BUILDS NET WORTH
If you could have a conversation with the brightest minds in
the marketing world, what would you say? &THEN is a hub for
innovators, makers, and doers who love to share ideas.
REGI-CEPTION—THE ULTIMATE
NETWORKING FORUM
&THEN transforms the registration process
into the ultimate networking experience.
It’s a dynamic time to meet your fellow
marketers, take photos and relax in a
casual but energetic atmosphere. Enjoy
scheduled live-music performances, food,
drinks and more—instead of standing in line.
Sponsored by Selligent and featuring &THEN
ambassadors, this redesigned event will be the
most exciting registration you’ll ever take part in!
PEER-TO-PEER NETWORKING
Six Community Breakfasts designed
for marketers who specialize in Analytics,
Data and Integrated Marketing.
Four Networking Lunches designed
for Young Marketers, Women in
Marketing, Boston-based Marketers
and International Marketers.
SAVE UPTO $500 OFF ON-SITE RATES
WHEN YOU REGISTER BY
JULY 31, AT: ANDTHEN15.ORG

8. DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMING
What will you discover? The choice is yours. &THEN is the only experience that immerses you
in the latest information across the entire marketing field. Built by marketing experts
and delivered by highly trained speakers who are out in the field every day, each session
at &THEN will leave you feeling inspired, connected and prepared to take action.
Content & Creation
INSIGHT
Increase Your Creative Thinking?
Content Augmentation: How to Mix Content across Channels & Platforms
IDEATION
A Roadmap to Results-driven Creativity Creative Agility: Responding in Real Time
Creativity on a Budget
SPONSORED SESSION
Setting Yourself Up for Creative Success:
Productivity & Efficiency
Content Do’s & Don’ts
How to Make Your Brand Story Pop across
Different Channels
Content for Seemingly
Content-unfriendly Products
Case Study: “Sound of Honda”
Campaign
IGNITION
Is Your Data
Accurate Enough for
Your Creative?
Mobile, Beacons & Creative
Content Execution
Social Media Successes &
Failures in 2015
How to Use Social to
Affect Your Bottom Line
Concentrating on the
Detail: Copy & Color Choice
The Next Generation of
Creatives
Figuring Out Your
Content ROI
The Pros & Cons of
Automated Content
Adding Video
Content to Your Mix
Creative Workshop
Content Opportunities in
Retail
Winning an ECHOtm
Award
Sponsored by

9. DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMING
Data & Analytics
INSIGHT
Tech Update: What Technology Can Do for Your Data and Analytics
Combining the Digital & the Physical: Financial Services Panel
IDEATION
Reporting Back: How to Build a CMO
Dashboard
Maintaining Your Reputation All along
the Customer Journey
Cross-device Attribution:
Understanding User Behavior
and Mobile Measurement
Viewability in Real-Time Buying:
The Good, the Bad & the Ugly
How to Use Online Information for Offline
Campaigns
How Data Fuels Programmatic
Collecting Real-time Behavioral Data Utilizing Agency Data
IGNITION
What Metrics Does Your
Boss Care About?
Analytics in Retention and
Win-Back
Enhancing Your
Customer Experience
with Predictive Analytics
Preparing for Big Data:
How to Set Yourself Up for
Analytic Success
Tracking the Customer
Journey
Maximizing Marketing
Automation ROI
Maximum Gains for Minimal
Budget: Data Management
on a Shoestring
Add Research to Data for
Improved Relevance
Is Programmatic the
End of Marketing as
We Know It?
Actionable & Flexible Data
for Dynamic
Customer Experiences
Finding Insights for
Omnichannel Success
Using Data & Analytics in
Ecommerce

10. DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMING
Engagement
& Experience
Integration & Attribution
INSIGHT
The Importance of Emotion & Context in
Customer Experience
Mobile Is the Keystone for Integration
The Intersection of Technology &
Experience: Engagement
Precision Attribution: Game-changer
or Pipe Dream?
IDEATION
7 Decision Science Secrets that Drive
Online Behavior
Getting Your Agencies & In-house Teams
Working Together
American Express: Improving Your NPS
and Developing Seamless Experiences
SPONSORED SESSION
Print’s Not Dead: Why Mail Has a Crucial
Role in Your Mix
Tracking Engagement in Social/Mobile Crate & Barrel: The Impact of Branding on Sales
Uber’s Frictionless Engagement What Are the Right KPIs?
IGNITION
Using Behavioral
Data to Offer
Real-time Rewards
that Matter
Marketing to
Women
Preparing to Integrate:
Mapping Your
Customer’s Experience
Differentiating with
Content: Staying True
to Your Brand across
Channels
Measurement 2.0:
Measure Advocacy
& Downstream
Revenue
Focusing on Value:
B2B’s Move Away
from Products to
Problem Solvers
Integrating on a Budget
Best Practices for All
the Channels in Your
Mix
The Essential Use of
Social in Customer
Support
Mobile Experiences:
The New Rules
Understanding
Emotional Needs
through Research
Have You Accounted
for the Sales Team in
Your Attribution?
Gamification Is Your
Next Marketing
Strategy
Augmented & Virtual
Reality: Emerging
Technology Payoff
Do I Have the Right
Technologies to
Measure Attribution?
Preparing for
Success: Flexibility to
Make Insights Action-
able
Sponsored by

11. DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMING
Strategy & Branding
Technology &
Innovation
INSIGHT
Disrupters & Industry Changers: How
T-Mobile Flipped Over the Apple Cart
Taking Advantage of the Programmatic Revolution
Marketing Is Dead… Long Live the
Experience
Innovating for the Customer
IDEATION
Changing Your Strategy: Vistaprint’s
Move to Brand Marketing
SPONSORED SESSION
Marketing Automation and Mobile Apps
The Essentials of Journey
Planning & Mapping
Social Media: Reaching the New but Fickle
Demographics
The Effect of Company Culture on
the Brand
The Increasing Cross-Pollination of Marketing &
Engineering
Humanizing Your Brand: The GE Success
Story
The Digital Marketer’s Hot or Hype Index
IGNITION
Blurring the Lines
between Demand &
Brand Marketing
The Essential
KPIs for Brand vs.
Demand Reporting
Relevancy & Retargeting:
A How-To
Programmatic: What’s
Possible & How to
Make It Happen
Aligning Your
Marketing &
Business
Objectives
Managing
Multi-agency
Solutions
Adjusting Your Content
for Rented vs. Owned
Space
How to Extend a
Comment to Deeper
Engagement
Regional Strategy in
a Global Brand
“Fail Fast”: Building
Agility into Your New
Technology Strategy
Designing an A-grade
Customer Experience
Everything You Need
to Know about
Responsive Design
Navigating
Engagement
throughout the
Customer Lifecycle
Sales Enablement:
Don’t Forget the
Human Touch in
Sales & Marketing
What Can the
Experienced Marketer
Learn from Millennials?
Mobile: Evaluating Its
Ever-changing
Effectiveness
Sponsored by

12. SPECIAL FEATURE
PROGRAMMING
Strategic Summit
This closed-door session for marketing executives (VP and up)
candidly explores market risks and personal perspectives on
trends. The Summit host brings together a series of peer-to-peer
conversations between high-level executives on the stage and the
audience. Content includes emerging issues and advanced topics,
to prepare and inspire you to handle the shifting landscape.
2015 International ECHOtm
Awards
As the premier direct and digital marketing competition, the
International ECHO™ Awards honor the world’s best marketing
campaigns. From strategy, creativity and results, no other
competition looks at marketing in such totality. That’s why no
other awards competition is so important to showcase your skill
as a marketer.
Impact Sessions - Hub Studio Stage
Delivered in a dynamic format, the Impact sessions are designed to
spark engagement in an environment full of compelling distractions.
The unique short format is a perfect setting to complement a high
energy level.
Experience Stages
Located at the front of the Experience Zone, the two Experience
Stages are designed to feature solution providers and their
products - matching learning from workshops and sessions.

13. Ask an Expert/ASK A MILLENNIAL
1:1 appointments provide intimate access to subject matter experts
and up-and-coming millennials from prominent marketing agencies
and brands.
Seminar Series
These moderated lectures are for an advanced audience. Curated
to have a global reach, professors from Harvard, Babson and Boston
University will deliver presentations on topics like entrepreneurship
and branding, competitive positioning, and partnership
development.
&THEN Boot Camp
Focusing on fundamentals, this workshop prepares marketing’s
next generation for issues impacting today’s organizations. Topics
like Marketing Strategy, Consumer Behavior, Segmentation and
Targeting, Brand Management, and Promotion Strategy cover
ground for an audience newer to the field and eager to hone its
skills. As an added benefit, Boot Campers will receive a
complimentary invitation to the Young Marketers Lunch on
October 5th.
SPECIAL FEATURE
PROGRAMMING

14. SAVE UPTO $500 OFF
on-site rates when you register by
JULY 31, AT: ANDTHEN15.ORG
READY TO JOIN THE &THEN MOVEMENT?
Just select the experience that’s right for you, at
ANDTHEN15.ORG
ALL ACCESS
$1195
(Starting at)
INTERNATIONAL
$1095
(Starting at)
EXPERIENCE ZONE
$495
(Starting at)
Learning Is Better When You’re Together
Bring Your Entire Team
SAVE MORE | LEARN MORE | ACHIEVE MORE

15. &THANKS to our SPONSORS
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