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Chris Jaynes is the Director of Product Management at Olapic. He’s had
the privilege of working with some of the worlds top brands including,
IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at
Google and Salesforce. At Olapic he’s focused on working with
Engineering and Account teams to create products that bring
authentic creative to Facebook Ads and enable innovative e-commerce
experiences.
As head of L2’s intelligence group Claude authors research, and
develops strategy briefings on emerging topics in digital for C-level
executives. Her consulting experience includes digital strategy
engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph
Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg,
CBC, CMO.com, Digiday, and Luxury Daily.
Please ask questions in the question box or
tweet @Olapic on Twitter
A survey will be sent following the webinar,
please let us know how we did!
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thenorthface Rad pic! We love to share photos of exploring fans and show
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sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!!
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Instagram Marketing: How To Use Instagram To Move The Needle
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Instagram Marketing: How To Use Instagram To Move The Needle

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  • 2. Chris Jaynes is the Director of Product Management at Olapic. He’s had the privilege of working with some of the worlds top brands including, IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at Google and Salesforce. At Olapic he’s focused on working with Engineering and Account teams to create products that bring authentic creative to Facebook Ads and enable innovative e-commerce experiences. As head of L2’s intelligence group Claude authors research, and develops strategy briefings on emerging topics in digital for C-level executives. Her consulting experience includes digital strategy engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg, CBC, CMO.com, Digiday, and Luxury Daily.
  • 3. Please ask questions in the question box or tweet @Olapic on Twitter A survey will be sent following the webinar, please let us know how we did!
  • 4. 2014 50M pins each day on Pinterest More than 350M photos are uploaded to Facebook each day 70M photos are posted on Instagram each day 460M PHOTOS DAILY
  • 5. 70% 17% 12% 49% 24% 26% 17% 29% 52% 13% 25% 61% 36% 24% 40% DAILY WEEKLY LESS OFTEN
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  • 18. thenorthface Rad pic! We love to share photos of exploring fans and show them off on our website and in our marketing, including social media, e-mail, in-store, and print. We’d love to feature your pic. Please reply with #MyTNF- Pic to agree. Terms of Use: htt[...] sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!! #MyTNFPic
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  • 24. southbend Sponsored LEARN MORE southbend Sponsored LEARN MORE southbend Sponsored INSTALL NOW LINK ADS VIDEO ADS APP INSTALL ADS
  • 25. Native FB targeting (location, demographic, etc.) Partner Categories Custom Audiences Lookalike Audiences Flexible TargetingSponsored LEARN MORE westelm
  • 26. VIDEO LINK AD 1:1 aspect ratio FORMAT File type: .jpg | .png Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Available: Book Now, Download Now, Learn More, Shop Now, Sign Up CALLS TO ACTION iOS: Opens in Instagram browswer LINKS Android: Opens in default broswer Maximum: 175 characters CAPTION URL’s in caption are discouraged 1:1 aspect ratio FORMAT File type: .mp4 Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Minimum: 2.5 seconds VIDEO LENGTH Maximum: 15 seconds Audio: H264 | VP8 ALLOWED CODES Video: AAC | VorbisMaximum: 175 characters CAPTION URL’s in caption are discouraged
  • 29. FOCAL POINT RULE OF THIRDS LIGHTING
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